Text |Zhang Zhanying.
Edit |Three-Body Problem.
When it comes to aging, we have to mention Japan, a neighboring country with China that has encountered the problem of aging earlier.
According to the Ministry of Internal Affairs and Communications of Japan, in 2018, there were 35.57 million people over the age of 65 in Japan, accounting for 28 percent of the total population1%, of which the population over 70 years old reached 26.18 million, accounting for 20 of the total population7%, a new high for Japan's aging population. In stark contrast, the proportion of young people and the total population have both declined.
With 65 years old as the elderly population line, in 2020, the population over 65 years old will account for 29%;By 2065, that number will rise to 40%. At present, the proportion of China's elderly population is 15%, which is similar to that of Japan in the 90s. As an East Asian country, it can be said that Japan's today is our tomorrow. So, how is Japan coping with its aging population?
Japan's current Law on Employment Stability for Older Persons stipulates that 65 years of age is in principle the "age of continued employment" for those who wish to work. Japan** plans to discuss changing the law after 2019 to allow working until the age of 70. In 2018, Japan's local government** announced that it would "no longer refer to people in their 70s as elderly" and that it would try not to use the term "elderly" as a way to encourage older people. For China, which also has a low birthrate and an aging population, Japan has become a good reference.
There is a shopping mall in Japan that caters to middle-aged and elderly customers, which opened in 1982 and has been operating in Japan for more than 30 years. Its name is "Aeon Kasai store g."G Mall" (hereinafter referred to as AEON). The mall survey found that within 2 kilometers of the mall, there are about 3 elderly people between the ages of 65 and 7450,000 people, or 44 of the total number of residents in the region. As a result, AEON had the idea of creating a company that caters specifically to consumers over the age of 55. In May 2013, the mall reopened, with more than 70 middle-aged and elderly people. Some of its practices and details are worth learning from::
The mall opens early according to the Xi of the elderly to wake up early, and some floors open at 7:00 am and close at 23:00.
The Aeon Supermarket on the first floor sells goods that have been carefully designed and selected. The products are classified according to the origin of the food, the amount of red meat, the thickness, the size, the raw and cooked, and the convenience, so as to provide the greatest variety and convenience for the diet of the elderly. Due to the need for earthquake resistance, Japan has a Xi of storing water, and the portable water bags in supermarkets are divided into large and small sizes, and the smaller models of water bags are also for the convenience of the elderly and women.
The products and facilities on the second floor focus on health, especially periodontitis, hair, children, nutrition, and other health issues that are important to Japanese people. From the content of nutrients to the softness and hardness of the taste, the display of each type of product is orderly and close to the people. We have also moved basic medical facilities into a shopping mall and provided free medical check-ups to customers.
The goods on the third floor are mainly small household appliances and daily necessities. AEON has also introduced a number of brands and products that are unique to the elderly, such as mopeds, the most fashionable crutches in Japan and even in the world, and backpacks that are waterproof, not easy to break, and beautiful and suitable for the elderly.
The fourth floor has been upgraded to create a morning exercise area suitable for the elderly, and a widened fitness trail is paved on the ground for 180 meters. The trails are all carpeted to prevent falls and knee damage. The mall also has a gym dedicated to the elderly, 3fit, each of which is tailor-made for the elderly, and is more in line with the amount of exercise that the elderly can accept in terms of weight. In order to motivate the elderly to exercise and participate, they can punch in after completing the exercise every day, and accumulate gifts and points to redeem for consumption in the supermarket downstairs.
The mall's culturally entertaining community life is also a major feature. The mall is equipped with a full range of leisure and entertainment facilities, such as a bookstore, coffee shop, musical instrument room and various sports rooms to meet the spiritual needs of the elderly. Each song on the floor ** is carefully selected, representing a generation of pop classics and evoking their youthful memories. Even the coffee pot in the café is the favorite style of the elderly when they were younger.
In terms of hardware, there are multiple seating areas and trolleys on each floor. The trolleys have been specially designed and refined. The weight of the car is more than 30 percent lighter than that of ordinary shopping carts, and it is equipped with 360-degree free rotating universal wheels, and at the same time, there is an independent hook next to the push handle, which is convenient for the elderly to hang bags or shopping bags. The bathroom on the floor is also equipped with crutches to place buckle racks to avoid potential safety hazards.
In addition, the mall has a range of services for the elderly. The coffee shop provides electronic product services, and the clerk will patiently teach the elderly how to use them. Pet care and grooming, insurance, home appliance repair, car repair, etc.
There is no doubt that with the increase of the elderly population, especially the rapid increase of the elderly who have been affected by the 40 years of reform and opening up, China's "silver demand" will skyrocket, and the demand for retail should include: the goods themselves, the packaging of the goods, the requirements for the content and form of services, the software and hardware facilities of the store, etc., the case of Aeon may give us some enlightenment.
Disclaimer. We respect the hard work of every original creator, and **indicate the author of the article**. If you have any copyright issues, please contact us. We will deal with it as soon as possible.