Textile University Students on Fashion" >
Author |Liang Shuai.
As the standard clothing of the gym, yoga pants with their close-fitting and breathable cutting and stitching, comfortable and natural skin protection structure, highlighting the smooth lines of the body curve, convenient for exercisers to exercise freely, while perfectly balancing the senses of modern sports and fashion with a new fashion style, challenging the traditional aesthetics.
Tights are seen as a nudity suggestion because they have a special sense of visual touch in showing the human body and highlighting the curves of the body, and the occasion must be specific. For example, yoga pants that fully highlight the beautiful lines of the human buttocks and legs, and clothing in some sports scenes such as the gym, is a fashion and healthy performance. But in today's society, we find that whether it is urban morning exercisers, or street shopping crowds, whether it is a social gathering, or afternoon tea, people wearing yoga pants abound.
Figure 1 Yoga clothing daily casual Source: Internet.
In order to meet the needs of this exercise, designers have selected spandex, polyester and nylon materials with elasticity, unique breathability and humidity management, and cleverly cut and focused on the simple design of skin paneling, which provides sufficient support and extensibility for body freedom in yoga exercises, so that the movements are smooth during exercise.
Clothing yoga pants in a specific environment, "out of place" in public life, what fashion is interpreted?Analyzing the fashion concept of many yoga pants brands and peeking into the fashion psychology of many yoga pants consumers, it is not difficult to find that challenging traditional fashion norms and pursuing a modern lifestyle of comfort and flexibility is becoming a popular fashion in a diversified society.
Many brands are using design to promote the fashion of yoga pants. The designers' innovations in shape, material and color make these pants more in line with the contemporary aesthetic. Some brands use eco-friendly materials, such as fibers made from plastic bottles, to provide yoga pants that are both comfortable and eco-friendly. In terms of design, various brands have incorporated unique elements such as prints, stitching, contrasting colors, etc., adding a sense of fashion to yoga pants. Some brands have injected technological elements into yoga pants, such as built-in pockets, adjustable waistbands, antibacterial functions, etc., so that yogists can feel more convenient and comfortable during exercise.
Figure 2: High-waisted flared pants with front opening at the hem Figure 3: High-waisted front zip-up flared pants, lululemon official website.
In response to different consumer needs, many brands have also launched a variety of styles of yoga pants such as skinny, loose, and high-waisted to meet the needs of different body types and diversified fashion. The unique design of yoga pants has made it from sports equipment to fashion items. For example, the Athleta brand, which emphasizes women's confidence and vitality, uses unique patterns and color matching in the design to develop the versatility of yoga pants, so that yoga pants have wearing value in various occasions, making them a fashionable choice for wearing.
Known for its simple, casual and stylish design style, Outdoor Voices uses soft fabrics and fresh colors to emphasize comfort, so that yoga pants wearers can feel the freedom of movement and show a fashionable personality.
Emphasizing the concept of comfort and slim fit, the Beyond Yoga brand uses high-elastic fabrics to make yoga pants on the premise of providing an excellent wearing experience, and emphasizes unique cuts and popular patterns in the design, so that yoga pants become eye-catching fashion items in daily life.
Figure 4 Yoga Wear **.
The brand's cross-border cooperation is marketing the yoga lifestyle, adding vitality to the yoga pants in the market. Many yoga pants brands have strengthened their interaction with consumers, understood their needs, and enhanced their visibility and influence through social networking**, online and offline activities, and co-branded cooperation. Some brands have launched a personalized strategy for yoga pants, allowing consumers to choose colors, patterns and styles according to their preferences to create unique yoga pants. There are also brands and artists and designers who jointly launch limited edition yoga pants to bring consumers more yoga pants with a sense of fashion and comfort, which not only meets consumers' needs for comfortable and fashionable sports, but also promotes the new trend of yoga pants.
Challenging the traditional concept of fashion is the key for consumers to make yoga pants "out of place" in the gym to daily life. In life, we have seen that consumers have made many attempts in the matching of yoga pants, such as matching yoga pants with different clothing such as sports tops, casual shirts, and coats to create a variety of unique fashion shapes.
Yoga pants fashion match Source: Net.
With the popularity of yoga pants, more and more consumers are beginning to pay attention to physical health and mental pleasure. Through yoga and other forms of exercise, they pursue the balance of physical and mental unity, making wearing yoga pants a symbol of a fashionable and healthy lifestyle. Some fashion bloggers have shared various yoga pants on Instagram and other platforms, which has become an important source of fashion inspiration. This spread of virtual social networking has not only made yoga pants popular, but also sparked the interest of potential consumers, making them believe that yoga pants are not just sportswear, but also part of fashion.
As a unique fashion symbol, the popularity of yoga pants is not only a change in fashion, but also an impact on the concept of traditional dressing, reflecting people's demand for individuality and free expression in the era of diversification, and the recognition of healthy sports, fashion and leisure values. However, yoga pants are fitness sports close-fitting clothing after all, consumers wear them outside the sports venue, especially when matching with other clothing, avoid pants that are too tight or expose the body too much, try to choose classic or dark pants, with neutral color tops, which will make the overall clothing image look more decent.
Instructor |Mao Lihui.
Author |Liang Shuai (Graduate student of fashion arts, Wuhan Textile University).
Picture |Internet.
This article is the original work of Fashion**(Columnist: Liang Shuai's original work, editor: ucoo. Welcome**, please indicate the source of the original text: This article only represents the author's point of view, not the view of fashion**.