Jin Mao laid off 50 employees!The "iron rice bowl" of central enterprises also began to waver
Changes in employment choice priorities.
In recent years, civil service has remained the preferred employment target for most graduates. This is because civil servants have stable positions, large career development space, and once you enter the system, you can enjoy lifelong benefits, so that you can have no worries about food and clothing. Secondly, foreign companies are also the choice of many graduates, because foreign companies have high salaries, many benefits, and fixed working hours, and there will be no 996 situation. Central enterprises, public enterprises, and public institutions, the wages of these positions are not high, but there is almost no risk of unemployment, and the investment in five insurances and one housing fund is relatively high, and there will be no 996 labor phenomenon. After retirement, the pension received is also much higher than that of the average person. The remaining options are big Internet companies with a lot of money, self-employed food delivery workers, Didi drivers, self-employed people, etc. These are choices that most people have no choice but to make. However, people who can find the first three jobs can be said to be very lucky. They are called"Iron rice bowl"because they are not at risk of losing their jobs or taking a pay cut.
However, now Jinmao's layoffs have shaken the central enterprises"Iron rice bowl"。Jin Mao is a real estate company"National team", headquartered in Beijing, the main market is in North China. In the early years, Jin Mao launched"Mansion series"With its unique anti-pollution system, it became famous in one fell swoop and won the favor of many Beijing citizens. From 2010 to 2018, Jinmao kept pace with China's real estate market and successively entered major regions such as South China, Southeast China, Central China, Southwest China, and Northwest China, as well as major cities such as Chengdu, Hangzhou, Shanghai, Suzhou, Nanjing, Xi'an, and Changsha. Annual sales increased from 13 billion yuan to 100 billion yuan, ranking 12th among real estate enterprises in the country. The annual growth of 15 billion yuan has also stimulated Jinmao's management. As a result, in 2018, the management began to commit to sales of 200 billion yuan and concentrated the growth of sales in South China.
* The dilemma faced by the enterprise.
However, Jinmao has been facing the challenge of weak sales in South China. Despite a massive nationwide expansion, Jin Mao has found that sales in southern China have been declining, and it has been criticized by name almost every year. In fact, this situation cannot be attributed to the lack of effort of employees in South China. In South China, there is competition from large real estate companies such as Vanke, Evergrande, Country Garden, and R&F. None of them entered the North China market to compete for Jinmao's market share, which is actually a good thing for Jinmao. In fact, it is difficult for Jin Mao to be on the turf of these large companies"Cut in line"。In order to open the South China market, Jin Mao began to grab land. But unfortunately, the real estate market cooled down before the development, sales, and monetization process. The land accumulated by Jin Mao has become a hot potato, the land price is **, and the company's debt is rising. This excellent central enterprise is mired in debt, and the profit handed over to the state fell from more than 10 billion yuan in the previous year to 8 billion yuan last year, and the net profit in the first half of this year was only 4$3.3 billion. Industry insiders say the company may not be profitable this year.
For a long time, people thought that central enterprises had privileges, and someone took over when something went wrong. Like the so-called"Soft Guarantees"Banks are willing to give low-interest loans to central enterprises, with interest rates as low as three or four points, which is difficult for private enterprises to obtain. Therefore, Jin Mao has a problem, and the bank only needs"Blood transfusions"It can be solved, isn't it?But the reality is that Jinmao, like BGN and Sunac, cannot obtain new loans and enjoy the same treatment as private enterprises. On the other hand, it's a step forward. We often criticize listed companies for competing with private companies with unfair advantages, such as low-cost loans, tax incentives, policy preferences, and even some markets"Glass doors", which seems to be accessible, but in fact it is not possible. If, under fair conditions, private companies cannot compete, then we have nothing to say. The problem is, that of the listed company"Starting line"with private companies"Starting line"With a difference of almost ten meters, of course, in a 100-meter race, it is easy to reach the finish line first. As a result, it is difficult to convince the public when a public company loses out in the competition.
The internal and external dilemmas of downsizing and cost-cutting.
Jin Mao's means of resolving the crisis coincided with that of BGY. First of all, the first is the first asset: two years ago, Jin Mao sold the Westin Beijing Hotel for 2.8 billion yuan. First of all, **assets: two months ago, Jin Mao sold the Westin Beijing for 2.8 billion yuan. The second is layoffs, the abolition of municipal branches, the reduction of 30% to 50% of the staff, at least 50 layoffs in each company at the municipal level, and the concentration of the remaining personnel in the region. It also means Jin Mao's"Iron rice bowl"Began to waver.
However, Jin Mao is not the only one;Many state-owned real estate companies are also starting to seize the moment. For example, after failing to acquire land this year, China Shipping has instead begun to clear its inventory. Huafa also took the initiative to optimize the personnel structure, withdrew from the northern region in one fell swoop, and laid off 40% of the community staff. Those who once let graduates enter the company rush to be the first, and in the end, it is difficult to escape the constraints of the market law. Just like the wind and waves, no one is spared if they hit the water first and then fall into the water. Nowadays,"Iron rice bowl"The existence has been eliminated.
In short, the problems that Jinmao is currently facing may become a typical case of central enterprises, and no one can count on anyone to take over their situation. Since it used to profit from the market, now there is a problem, and it must be solved by market-oriented means. Reality tells us that there are no privileges in the predicament of central enterprises, and they must also seek to save themselves from competition. In the past, listed companies had an unfair advantage over private companies in competition, but now the situation is changing. Although graduates are eager to enter central enterprises, they cannot get rid of the constraints of market rules.