Jin Mao will cut by 50%?The battle for the "iron rice bowl" of state-owned enterprises.
Real estate cooling effect.
Jin Mao this branch is called"National team"of the real estate industry has been hit hard by this cooling of the real estate market. In the past few years, Jinmao has been widely recognized in Beijing for its unique anti-pollution system and excellent development performance. However, with the vigorous development of China's property market, Jinmao has expanded rapidly in major cities in China and is now the 12th largest real estate developer in China. However, Jinmao has also been challenged when developing South China. At that time, there were giants such as Vanke, Evergrande, Country Garden, and R&F in South China, and no one wanted to give up this cake to Jinmao. In order to seize the market, Jin Mao had to acquire land with **, but unfortunately the property market cooled down rapidly at that time, and the land became a piece of "hot meat" in the hands of Jin Mao. The land** is declining, the corporate debt is high, and Jin Mao is deeply in debt.
Jin Mao streamlined its staff.
In the face of severe financial difficulties, Jinmao must deal with this crisis correctly. Jin Mao followed a similar path to BGY, reducing its financial burden by selling its property and laying off employees. Jin Mao sold the Westin Beijing Hotel for 2.8 billion yuan two months ago to raise funds. Jin Mao has cut branches in some urban areas and cut jobs by 30 to 50 percent. The cuts will result in 50 layoffs in city companies, with the remainder placed in priority areas. For Jinmao's employees, such a move is obviously a huge shock, which means that their iron rice bowl will no longer exist.
Self-inspection by the strata company.
Jinmao is not the only state-owned enterprise facing difficulties. In the overall downturn of the real estate industry, many state-owned enterprises have also launched a "self-dissection". Just like China Shipping, it hasn't taken a single place this year, and now it's dealing with inventory. Huafa is also actively making personnel adjustments, withdrawing from the northern region and laying off 40% of its employees. The above-mentioned state-owned enterprises have been laid off one after another, showing that they are constrained by the laws of the market, and even the enterprises that have just graduated from the university will not be able to escape the catastrophe.
Iron Cup"A period of change.
In the past, everyone thought that the first enterprise was an "iron rice bowl", and there were people who covered it and could manage it if something happened. But the fact is that state-owned enterprises such as Jinmao also face difficulties in obtaining new credit and concessions. In a sense, this is also a development, a fair competition. We often blame companies that enjoy unfair competition conditions, such as low-interest loans, tax incentives, preferential policies, and so on. Nowadays, equal competition with private enterprises strengthens fair competition in the market, and once private enterprises suffer losses, it is difficult for them to be recognized by society. Perhaps, Jinmao's market cooling this time is not just a difficult enterprise, but a state-owned enterprise"Iron rice bowl"Specimens under the system. In the future, no one should try to carry the black pot for them. They made a profit from the market, and nowadays, they will be market-oriented to deal with these issues.
Summary chapter: The recovery of the property market has had a great impact on Jinmao and other ** enterprises, especially in South China, which is difficult to expand. In order to alleviate the pressure on capital, Jin Mao was forced to ** assets and layoffs, which means that people are not interested in"Iron rice bowl"The degree of solidity is in question. At the same time, major state-owned enterprises have also carried out self-inspection and governance work. This situation shows that SOEs must also act in accordance with the principles of marketization and cannot expect special treatment. So, over time,"Iron rice bowl"It has gradually lost its original meaning. If state-owned enterprises and private enterprises want to develop on the same starting line, they need to compete on the same basis.