The Mondeo has always been a car for success in my heart.
It's fascinating to think of Daniel Craig driving a Mondeo across the coastline in his first 007 film, Casino Royale.
If the Focus is Ford's calling card, then the Mondeo is the face of Ford. Whether it's the brand's boom when it's on the upswing or strong sales when it's down, the Mondeo has always been the undisputed leader of Ford. So you'll see that Ford has spent almost all of its resources on the new Mondeo, and you can even get a glimpse of the Lincoln Z luxury in it.
If you are still struggling with the positioning of the Mondeo as a C-class or D-class car when it was born, it may have long been behind the times.
While this may still be the case today, in terms of actual market position, it is already widely associated with the B-segment, and this connection is also reflected in its price, which may have taken the Mondeo even further.1498-21.60,000, just looking at the guide price is cheaper than Korean cars, obviously this is the best way to survive.
This generation adopts the same "potential energy aesthetics" design language as the evo, and the through-type headlamps fully stretch the width of its front face, forming a strong wide-body sports visual effect. Each piece of the scale-shaped front grille decoration can be opened and closed up and down, which has a strong three-dimensional effect, and at the same time gives the vehicle a certain bionic atmosphere. The sharp shape of the front and the three-dimensional side shape of the car create complex light and shadow effects, so that the stationary vehicle also has a strong dynamic effect.
The boomerang-style daytime running lights are striking and complement the split combination of the high and low beams below, and the blackened grille makes it more visually striking and sporty. The use of through-type taillights is very in line with the current trend, and also forms a good echo with through-type headlights. It is worth mentioning that the three-bar taillights look very recognizable, and they also pay a good tribute to the taillight shape of the Mustang, and the innovation seems to have a heritage.
This generation of Mondeo is actually produced according to the framework of the Taurus, and it is already a B+-class sedan. The configuration and space are particularly exquisite, but the chassis and handling are a bit compromised, the suspension is like driving a boat, the turbo lag is obvious, the gearbox is frustrated, the rear space is the largest in the same class, and the large screen is too strong. The front section of the engine is weak, the middle and rear sections are strong, and the large rear section is not energetic, and the start is like a natural aspiration, which is different from our traditional perception of the American system, and it is more like a Japanese large-space family car.
Mondeo is still degenerate, after winning began to go downhill, more energy on the shell, in catering to consumers, one is that the details are indeed a bit rough, affecting the return rate of old users, and the other is that the marketing strategy has been to improve the cost performance, in fact, it has lost the most deserving B grid of the intermediate car, lost a group of customers with strong spending power, but instead created a stingy image.
In fact, it is quite embarrassing for the Ford brand to enter the Chinese market, because Ford's brand and product tonality have always had an obvious sense of separation from the background of the Chinese market to a certain extent.
Today's Ford is not the old Ford I like.
At the end of the last century, Ford started the research and development of a new car, and its name derived from the Latin "world" (mundus) also indicates Ford's ambition to use this car to conquer the world market, and now the "ambition" is only the first price and local special two halos.
Today's middle-class sedan consumers are either interested in stability, or they are interested in stability and a slightly young and sporty style. If a compact car must have bright spots, then a mid-size car must be comprehensive, without any shortcomings and mistakes. Mondeo may really struggle to break through. The group of people who like Ford are old, and the new Mondeo, which feels like a comeback, is actually probably just the last stand.
From the body of the new generation Mondeo, we can see the predicament that Ford is facing now, it has to pay for its own arrogance before, even if it changes its past, but whether the Chinese will give it another chance, is still unknown. However, the premise of individuality is to live, to have products that meet the needs to adapt to the market, and to return to the mainstream vision from marginal brands to have more possibilities.