The 7th PLF Golden Star Awards Dinner and the 16th Global Private Label Products Asia Exhibition were held in Shanghai. At the meeting, Chenyi Monogatari Probiotic Solid Beverage won the Private Label Excellence Award together with 120 kinds of products from well-known brands such as Hema China, Yonghui Group, Lianhua Supermarket, Shizu Group, and Shanghai Yibai Rice (Dingdong Food) for its excellent product quality, sales performance and market recognition.
Global Private Label Products Asia (PLF) was introduced to China in 2010 and is ranked as one of the world's top three private label exhibitions along with Global Private Label Products Europe (Amsterdam) and Global Private Label Products Americas (Chicago). The first PLF Golden Star Award was founded in 2017, after six years of accumulation, "PLF Golden Star Award" has become a distinctive and influential professional selection activity in the domestic private label industry, which has not only received praise from the industry, but also set a benchmark and example for Chinese retailers and enterprises, and promoted the practice and growth of the concept of private label in China.
As a well-known brand in the health food industry, Chenyi Monogatari has been committed to the development and production of high-quality intestinal conditioning products, aiming to provide consumers with safer, effective and long-lasting intestinal health solutions. The brand products are mainly composed of China's first probiotic stock Ketuo Bio (**300858).SZ) is responsible for production, through the keen insight and depth of the intestinal microecology, combined with the power of modern scientific and technological innovation, breaking the limitations of the use of traditional probiotics, and achieving a more accurate and refined conditioning effect. The core strains can be traced: for example, Bifidobacterium lactis V9, isolated from the intestinal tract of healthy Mongolian children in 2005, currently has 20 invention patents, 38 academic articles, and 14 SCI articles around this strainAnother example is Bifidobacterium lactis Probio-M8, which was isolated from the breast milk of healthy women in 2017, and there are 15 invention patents around this strain, 21 academic articles, and 15 SCI articles.
In addition, the probiotics of Chenyi Monogatari also add four major prebiotics.
People's health is an important symbol of national prosperity and national prosperity. The report of the 19th National Congress of the Communist Party of China proposed to "implement the Healthy China Strategy", and the report of the 20th National Congress of the Communist Party of China pointed out that "to promote the construction of a healthy China, to ensure the health of the people in the strategic position of priority development". The purpose of Healthy China is to do what the people are most concerned about, to control food safety from the source, to control the disease from the mouth, and to control the first pass of disease prevention.
In the past year, Chenyi Monogatari has actively practiced the development strategy of "steady development and continuous innovation", deeply excavated research in the field of health, and constantly innovated to meet the health needs of consumers in an all-round way. The brand products cover a variety of product types such as conventional, specific population, and fast absorption, which meet the diverse needs of different groups of people and health at different times.
In the future, Chenyi Monogatari will continue to adhere to the development concept of "leading science and technology, health-oriented", continuously strengthen its core competitiveness, promote the continuous development and innovation of China's health food industry, and provide more and better health solutions for more consumers.