The long-awaited premiere of the TV series "Flowers" on December 27 marks another pioneering move in Shanghai's film and television industry. A masterpiece rooted in Shanghai and integrated into Shanghai-style culture, its broadcast immediately attracted widespread attention, opening a new chapter for Shanghai Film Group's "Shanghai-style Feast Plan". This project is not only a tribute to Shanghai's film and television culture, but also a review of the past and shaping the future.
The story thread of "Flowers" runs through Shanghai in the 90s of the last century, and deeply depicts the struggle of a group of Shanghai trendy children. Directed by Wong Kar-wai, this work is not only his first foray into the field of TV dramas, but also the ninth local TV series in Shanghai to be broadcast on the CCTV platform in 2023. The huge success of the show has become another hit of Shanghai's IP culture, not only famous in China, but also set off a boom in the world.
It is worth mentioning that the filming location of "Flowers" was selected as Shanghai Film and Television Park, a subsidiary of Shanghai Film Group. This location is not only a witness to the creative process, but also one of the major investments made by Shanghai Film Group to realize the "Shanghai Feast Project". Under the guidance of the needs of the crew, Shanghai Film Group went all out to reproduce the Yellow River Road and Jinxian Road in the play 1 1, providing the most realistic scene for the restoration of the story.
To make a film and television work that reflects the history and culture of Shanghai, in addition to the excitement of the storyline, it also requires nuanced props and costumes. More than 3,000 props and nearly 3,000 costumes are all original objects from the 90s of the last century, which is enough to truly restore the living conditions of Shanghainese people in that era.
During the filming process, the leading actor Hu Ge deeply felt the close connection between dialect and local history, culture and character. This also prompted Shanghai Film Group to accelerate the pace of promotion of the "Shanghai Feast Plan". The plan consists of two parts: one is committed to re-promoting classic Shanghainese works, reproducing classic works through Shanghainese dubbing, 4K restoration, etc.;The second is to create a new Shanghai-style high-quality film and television, relying on Shangying's "Famous Director Cooperation Plan" and "New Talent and New Works Plan" to actively promote the creation of a new generation of Shanghai-style.
Titles such as The Myth of Love 2 and Puzzle Table are an important part of the program. "The Myth of Love 2" is scheduled to start in March next year, continuing the style of its predecessor and focusing on contemporary Shanghai urban topics from a female perspective. "Sharing the Table" focuses on the new social model "Rice Matching", which has become one of the popular projects of "New Artists and New Works". In addition, "My Slow Battle with AI" will also reflect the humanistic style and character of Shanghai through romantic stories.
For Shanghai Film Group, the "Shanghai Feast Project" is not only the inheritance of film and television culture, but also a solid step in cultural output and innovation. Film and television culture and the charm of the city reflect each other, and Shanghai-style films have always played an important role in the development of Chinese films. Shanghai Film Group will continue to devote itself to creating film and television works with Shanghai-style characteristics, and set a new model for the development of Shanghai's cultural self-confidence.
To sum up, Shanghai Film Group's "Shanghai Feast Project" takes "Flowers" as the starting point, aiming to show the unique charm of Shanghai's film and television culture by paying tribute to the classics and bringing forth the new. This plan will continue to shape and inherit Shanghai-style culture, and inject new vitality and creativity into the future development of Shanghai film and television.