I'm sorry Jay, I may have to chase Chen Lijun" "I can't grab it at the concert, and now I can't grab it from Yue Opera" "The evil smile in * finally has a concrete display" ......
The Yue Opera "New Dragon Gate Inn" is on fire: the offline performance is full, and it is difficult to find a ticket. Barley score 94 points, Douban score 84 points, non-traditional Yue Opera viewers accounted for 70%, and Douyin online live broadcast attracted 9.24 million people**.
The sassy and handsome Jia Ting, the delicate and charming gold-inlaid jade, and the inseparable Qiu Moyan ......Post-85 directors, post-95 screenwriters, post-90s stage design, and then catch up with the new generation of actors, when the gentle Yue Opera meets the martial arts story of swords and swords, why can this ancient drama make new waves in the new era and attract a large number of young people to compete for it?
01 The Yue opera "New Dragon Gate Inn" is on fire
Chen Lijun became the new "husband and sister".
Since its premiere on March 28, "New Dragon Inn" has been performed more than 100 times in a row, and it is still full. The December sessions of the ticket opening on November 16, the "Junxiao Combination Field" was almost sold out in seconds, and the 17 performances of the remaining four cast groups were also sold out within two minutes.
The Yue Opera "New Dragon Gate Inn" not only became popular in offline performances, but also attracted nearly 10 million people online**. In July this year, "New Dragon Gate Inn" was unveiled as the finale program in the "2023 Douyin Opera Culture and Art Festival". At 8 p.m. on August 6, the paid live broadcast was launched on Douyin, attracting nearly 10 million people**, with more than 140,000 comments.
The Yue opera "New Dragon Gate Inn" has attracted countless fans.
Tian Miao is a post-90s generation, and she has never paid attention to dramas before, but this year she has been grabbing tickets for the Yue drama "New Dragon Gate Inn".
I inadvertently brushed the return to the circle and hugged **.,I didn't feel it at first.,Then eight out of ten were her.,Brush and brush and fall in.。 29-year-old Tian Miao first paid attention to the Yue opera "New Dragon Gate Inn" from the social ** platform. And what made Tian Miao crazy was Chen Lijun, a post-90s female student who became popular this time with the role of Jia Ting in the Yue opera "New Dragon Gate Inn".
Chen Lijun plays the role of "Jade Faced Langjun" Jia Ting in the play, and quickly became popular because of her small appearance and holding the actress in circles, and became the new "husband and sister" of young fans, and she personally gained millions of fans on Douyin, and Xiaohongshu attracted more than 100,000 fans in a single day. And the interactive clip of her return with another protagonist Li Yunxiao has accumulated nearly one billion ** on Douyin. "Husband is not a gender, but a feeling" has also become the latest Internet hot meme.
After reading it, there is one word 'shock'!I remembered the role played by Chen Lijun at a glance, it was so cool!24-year-old A Jiang grew up in the birthplace of Huangmei Opera, because the fan sister recommended that this Yue Opera can be understood even by people who don't know how to play, so she accompanied her sister to watch the scene of the Yue Opera "New Dragon Gate Inn", but she didn't expect to fall into it all of a sudden.
Chen Lijun became the new "husband sister".
Her eyes are black and shiny!Exceptionally pure!Tian Miao said that Chen Lijun looks directly at each other, giving people a particularly calm feeling, and she will be caught by her all of a sudden.
The whole network was dominated by Junjun's **, and she hooked her lips and smiled after she turned around, which really fascinated me!entered the pit from the appearance, and then went deep into the depths, and was moved by the personal qualities of the actors. 20-year-old Zhou Zhou did not just stay on the surface when talking about Chen Lijun, but was moved by her ten-year hard work, "She has really worked hard all the way." Shaking my head, flying and kneeling, going through too much training and putting in a lot of effort, this characterization makes me admire. ”
02 Young people are crazy about it
The magic is in**?
The main performance space of the Yue opera "New Dragon Gate Inn" is in an inn, but it is this small inn, why can it attract a large number of young people?
The character of Jia Ting is a big plus!Both good and evil. There is a reversal in the middle of the character, and the contrast between the front and back makes the character three-dimensional. Hao Hao felt that Jia Ting's character image was very three-dimensional, which fascinated her.
Not only is the role of Jia Ting in the play played by Yue Opera actress Chen Lijun**, but the Yue Opera "New Dragon Gate Inn" adopts the performance form of "all-female class", and all roles are played by girls.
It turns out that girls can be so chic pretending to be boys!For the first time, I have a concrete understanding of the ancient female dress. Tian Miao sighed that Chen Lijun, who was dressed as a **, really "had no flaws". 20-year-old Zhou Zhou also mentioned many times that he was amazed at the "all-female class", "I didn't pay much attention to the gender of the actor at the time, and I realized that it might be an actress when I appeared on the stage." ”
The Yue opera "New Dragon Gate Inn" uses "all-female class" actors.
Hao Hao said that the character's gold-inlaid water sleeves, steps and figure are particularly attractive, and she will be particularly interested if the show focuses on promoting these characteristics. Hao Hao usually watches theater performances, "The all-female class is really rare, it is a special selling point, a very attractive point." The male portrayal of each girl is refreshing and more attractive. Tian Miao believes that if an actress wants to play a male role like her, she needs to think more about the role, rather than just being handsome.
The three-dimensional characters immerse the audience, and the real-life repertoire stage is a bonus. "The scene is a live repertoire stage, which can be raised and lowered, so it is more able to be understood by substitution. In addition to the actors, Ah Jiang is also a fan of the stage layout of the Yue Opera "New Dragon Gate Inn", "Watching the performance on the spot, the sense of immersion is super strong." ”
The Yue Opera "New Dragon Gate Inn" breaks the traditional virtual assumptions of drama and the "high" stage performance form, and adopts an environmental stage, and the whole set and setting can make the audience feel like they have really entered an inn.
What impressed Hao Hao was that the Yue opera "New Dragon Gate Inn" was designed with three floors in a small theater space, and an underground space was made under the first floor, "There are some plots that are not in the inn, such as kitchens, and the like will be performed underground." The stage scheduling of this play is very powerful, and it belongs to the theater layout with great thought. ”
The auditorium is very close to the actors, even the farthest point from the stage is only 20 meters away from the actors. I was sitting near the catwalk, and the actor passed in front of me, and I was given candy from the actor. Hao Hao said that he likes this kind of drama viewing experience that allows the audience to interact with the actors.
Novel stage set-up.
The rejuvenation of Yue Opera "New Dragon Gate Inn" is not only presented on the stage, but also its singing voice is trying to cater to the appetite of young people.
Tian Miao said that a large part of the reason why she didn't pay attention to drama before was that she couldn't accept the traditional opera singing, "The singing tone of the opera is too sharp and sounds uncomfortable, but the singing tone of this opera is very gentle, smooth, thick, and very good." ”
If the story is familiar to me, I would be more than happy to see it. Tian Miao said that if you can't understand the story if you can't understand the singing, it will be very uncomfortable.
24-year-old A Jiang believes that the singing tone of the Yue opera "New Dragon Gate Inn" is more vernacular, and it is an intelligible opera singing.
03 Traditional opera attracts young fans
Not by chance
Integrity and innovation have brought more and more traditional culture out of the circle, and more and more operas are trying to capture young people. Henan Satellite TV's "Qixi Wonderful Tour" integrates the classic lyrics of Kunqu Opera "Peony Pavilion", Yue Opera "Liang Shanbo and Zhu Yingtai", and Henan Opera "The Legend of the White Snake" with opera skills such as water sleeve dance, allowing young people to feel the charm of traditional opera in just a few minutesThe Beijing rhyme folk song adapted from the Peking Opera "Wujia Po" has also exploded among young people, and young people are competing to imitate its singing on major social platforms, and all kinds of ** have been widely spread.
This time, the Yue opera "New Dragon Gate Inn" is also an innovative adaptation of the classic IP, and it has become popular on the whole network with an innovative communication method that young people like.
Regarding the innovation of opera and its subsequent development, fan Tian Miao hopes that opera is not just innovation for the sake of traffic, but also hopes that opera can focus more on its own professional field. Fan Zhou Zhou also believes that the most important thing now is inheritance, there are fewer people who can calm down and learn Xi in the new era, and there is no need to rush to change with the public's aesthetics, "After all, aesthetics is also a reincarnation." ”
In terms of opera promotion, Hao Hao believes that the labels on the ticket-buying platform, such as environmental, Yue opera, classic IP, etc., are not very attractive, and if they are labeled as all-female classes, water sleeves, and figures, he will want to watch them more.
Transcend the previous propaganda mode of Yue Opera.
The Yue opera "New Dragon Gate Inn" also awakened the opera DNA in the blood of many young people. Hao Hao said that in order to better "chase dramas", she is willing to learn how to appreciate dramas in Xi, "If you teach me how to appreciate dramas, I will know better what aspects to pay attention to when watching dramas." ”
Chen Fengzhi, who loves Yue Opera "New Dragon Gate Inn", also hopes that there will be more places for young people to learn traditional culture, including opera, Xi, "This drama is to give everyone the opportunity to familiarize themselves with traditional Chinese culture through the efforts of young people." ”
Encourage more talented and responsible young people to create, boldly use young people, and believe in their creativity and sense of cultural mission. Mao Weitao, as Chen Lijun's teacher, is also the vice chairman of the Chinese Drama Association, the chairman of the Zhejiang Federation of Literary and Art Circles, and the winner of the Plum Blossom Award.
Chen Lijun also released**I hope everyone can lie flat at the bottom of the pit of Yue Opera after "entering the pit", she describes herself as like a "pebble", hoping to open the first window for more people to know Yue Opera.
The performances of the young actors opened a new window for Yue Opera.
Dialogue with the creator
Beiqing (cattle herding class): As the main creator, why do you think this Yue drama can attract so many young people?
Screenwriter Sun Yuxi: When we created this drama, the first thing we considered (the audience) was young people who had never watched Yue Opera, or even audiences who had never seen an opera. "The singing voice of Yue Opera is very good, but I often sing and sing for a long time, and the plot does not advance, and it repeats itself. Those who watch it know that the opera has to listen to the singing, but before they read it, what they saw was a story, a direct sensory experience.
Opera is a big concept for many young audiences, and many people's impression of opera is also very simple, so you must jump out to watch the Yue Opera "New Dragon Gate Inn".
Director Chen Jiawei: What the team wants to do this time is to try to promote the exploration of multi-layered aesthetics and the relationship between viewing and performance, increase the amount of information loaded, and try to make it more acceptable to young people with faster pace and stronger information processing ability.
Beiqing (cattle herding class): Several actors and characters in the Yue opera "New Dragon Gate Inn" can circle countless fans among young people, and the advantage is in **?
Screenwriter Sun Yuxi: I worked very hard to make Jia Ting's new character design this time, because we had "fought" with Teacher Mao (Wei Tao) before. She thinks that the role of a Yue Opera girl is generally a very elegant character, but Jia Ting is an evil image, the villain has a black belly, and he values love and righteousness, and his character is crooked from a traditional point of view.
At that time, we said that Jia Ting must be the most popular, and Mr. Mao said disdainfully, "Hmph!."How could it be!Why do you spend so much energy on a villain. "Actually, at the beginning, Jia Ting's character trend was to be more extreme, black to the end, and later, under the advice of Mr. Mao, the character became more complex and became a gray character.
Director Chen Jiawei: If the character has muscles and bones, flesh and blood, and a shiny soul, he will definitely succeed. In addition to Jia Ting, who is out of the circle, the other characters of the Yue opera "New Dragon Gate Inn" have also been portrayed very vividly and three-dimensionally this time.
Beiqing (cattle herding class): The overall feeling of the interpretation of the Yue opera "New Dragon Gate Inn" is very young, what adaptations have been made in the script in terms of characters?
Screenwriter Sun Yuxi: The original classic movie "New Dragon Gate Inn" was an action movie, and it itself relied on actors. We continued this and strengthened the character label in the film. For example, in the role of Jin Zhuyu, Jia Ting was arranged in the play to give her money to drug Zhou Huai'an, mainly to tell the audience that Jin Zhuyu was greedy for money.
The drama version of Zhou Huai'an also made a relatively large character outline compared to the movie version. The movie version of Zhou Huai'an is a little boring, I feel that this character is not likable, and it is also difficult for a female student to play the head of the forbidden army. Later, the drama version of Zhou Huai'an highlighted its pedantic characteristics. I retained the concept of chivalry for this role, but put a question mark on the matter of loyalty.
We don't just say what loyalty looks like, we just show it. In terms of character processing, we have made a lot of blank spaces, and the actors can recreate the characters according to their own understanding, which is a big difference from traditional opera.
Beiqing (cattle herding class): Most of the actors participating in this show are the new generation of actors, what new ideas do they provide for this drama?
In the traditional concept of opera, singing old students needs to have a very bright voice, we have a little girl who sings old students, and during rehearsals, she was afraid that she would not be able to play Cao Shaoqin, the world's first because of her bad voice, I said at the time that the world's first is not the world's first, then you can play Cao Shaoqin with a bad voice (hahaha). "The team's creation has been emphasizing that we should start from the characters, not be trapped in the paradigm, technology is very important, but technology must be subordinated to the characters, not putting the cart before the horse.
The scene of Hao Hao's Yue Opera "New Dragon Gate Inn".
Beiqing (cattle herding class): What did you catch to make a traditional drama popular?
Screenwriter Sun Yuxi: First of all, there is immediacy, and immediacy depends on creativity, dare to think and dare to do. Whether it is the rhythm of watching dramas or the Xi of watching dramas, we must communicate with the present, rather than looking back at a very old thing.
Due to the lack of market concept in traditional opera, the box office has little impact on the income of the crew, while the Yue opera "New Dragon Gate Inn" has been a pure business model from the beginning, improving market adaptability, empathizing with the audience, and considering more from the audience's perspective to establish audience awareness.
For example, there is a section of the plot of the thousands of households in the drama that is "difficult to be an official", which resonates with the current workers. If you put the ** clip on the online platform, you have to let people have a barrage to post, this is very important, if you can't send a barrage, it's a disaster.
Beiqing (Cattle Herding Class): Which path should be chosen for the future development of Chinese opera?
Director Chen Jiawei: I think there should be less dogma, more communication, respect for the old and love for the young, integrity and innovation, and work together to make opera continue to maintain its vigorous vitality and creativity at present and in the future. Someone has always done it with heart, and it will be immortal.
It is good for artists to start from aesthetics, adhere to the excellent aesthetics of opera, and practitioners to start from skills and adhere to the principle of integrity and innovation in each opera. The performance is mutually beneficial and symbiotic, the performance serves the audience, and the needs and Xi of the current audience are more considered, and the audience will respect, support and tolerate the creator from the bottom of their hearts.
Stills from the Yue Opera "New Dragon Gate Inn".
Written by |Xi student Song Chengjing.
Co-ordination |Lin Yan, Zhang Bin.
* |Photo courtesy of the interviewee.