XiaomiAs a family toSmartphonesThe main productTechnologyGiant, recently announced its entryCarsMarket. However, the whole process of its press conference was mainly PPT display, which caused doubts and controversy. There are audience praisesXiaomiThe ability to publicize and the ability to publicizePPT productionexquisiteness, but there are also criticismsXiaomiToo much focus on form and lack of substance.
At the press conference,XiaomiThe CEO personally took the stage, with emotional language and vividPowerPointDemonstratedXiaomiCarstechnology, design and future planning. The audience was attracted by the dazzling effect and beautiful picture of the PPT, as if they saw itXiaomiCarsBrilliant ahead. However, compared to PPT,XiaomiCarsThe actual progress and application of the technology has raised some questions.
withXiaomiThe stark contrast to the press conference was ZerorunCarspragmatic attitude. Zero RunCarsThe connotation of the postXiaomi, saying that the technology should be in the car, not on the PPT. This remark sparked heated discussions among netizens, and some people were interested in zeroCarsI hope that enterprises can devote more energy to technology research and development and practical application of products, rather than just staying at the level of publicity.
Zero RunCarsI was hoping to borrow a commentXiaomito promote their own new product launch, but unexpectedly it was backlashed by car friends, which made people laugh. Riders couldn't help but joke that they ran zeroCarsI've been waiting for more than a yearotadidn't wait, and smiled and said that he was responsibleotaof colleagues were dug upXiaomiGone and new employees are hiring.
XiaomiThe conference sparked a discussion about the application of technology, not just rightXiaomiAt the same time, it is also concerned about the zero runCarscondition. Many netizens said that it is crucial to obtain core technology and have high-quality products. Only by truly realizing technology research and development and product innovation can it be possible to stand out in the highly competitive market.
But at the same time, zero runCarswas accused by netizens of being a sleeping dragon and phoenix, and compared his strength and image withXiaomiAn equal sign was made. This mistake makes Zero RunCarsThe image has been damaged to a certain extent. As a familyCarsEnterprises should pay more attention to technical strength and product quality, and at the same time pay attention to the appropriate way and timing in publicity.
As a practitioner, I have my own understanding and thinking about the reporting of news events and the way companies promote them. In this timeXiaomiIn the press conference, the PPT display became the focus of heated discussions with the audience. For enterprises, publicity is an indispensable part, but at the same time, publicity should also pay attention to the improvement of technical strength and product quality.
Zero RunCarsIn the commentsXiaomiThe mistakes made at the press conference also gave me some inspiration. As a familyCarsEnterprises should pay more attention to the research and development and application of technology, and at the same time have a pragmatic attitude, and pay attention to the accuracy of image shaping and information transmission in publicity. Only in this way can we truly win the recognition of consumers and the competitive advantage of the market.
In today's fierce competition in the industry, enterprises need to pay more attention to the accumulation of strength and the promotion of innovation, rather than being limited to gorgeous PPT display and publicity. Only by truly achieving technological breakthroughs and product quality improvement can enterprises be invincible in the market.
So, whatever it isXiaomiOr zero runCarsIn the future development, we need to pay more attention to the innovation and practical application of technology. Only by truly standing in the perspective of consumers and providing high-quality products and services can we win market recognition and long-term development.