Good guys, why are the children now starting to "apply **"?
According to Chengdu Business Daily, in a certain treasure, a price tag is 74More than 100,000 people have paid for children from 9 yuan**, which is a proper popular item.
I brushed the short ** last night, and a mother and baby blogger said:
"My child is only 2 years old, and he already knows the importance of skin care, and he shouts to apply ** after taking a bath every day.
There is also a treasure mother who also said conclusively:
"It's not wrong to love beauty, and you have to start maintaining it since you were 3 years old!”
Sometimes I really don't know if the merchants are too crazy, or if some people are really crazy, or if the whole world is crazy.
The child was only 3 years old, and he was burned to his body by "appearance anxiety", is it too small?
In the past, mothers had all kinds of "chicken babies", reported countless tutorial classes, and were worried that their children would not be able to get into a good university, but now they are good, and put aside whether the learning Xi is good or not, and put the ** on first, "skin care should start from the doll".
It's just that the key problem is that children are harmful to children, don't pay the "IQ tax", and harm children.
Children's money is easier to earn than adults, but it is also to earn children's money, and it can also be divided into high and low.
What children's soy sauce, children's mustard, children's biscuits, these are all given for nothing compared to children's **.
According to the data of Whale Staff, as of August this year, the sales of children's ** have exceeded 10 million yuan, and the total sales have reached 11 million+.
From the monthly trend analysis of sales, it can be seen that since April this year, the children's ** market has begun to soar and won a place in the field of children's skin care.
Check out the e-commerce**, there are dozens of brands selling children**, from the "basic model" of nine yuan and nine, to the "high-end goods" of hundreds of yuan, the product line has formed a full coverage of all price points, and meets everyone's consumption needs in an all-round way.
For example, a treasure ** in a price tag of 74Children** from 9 yuan, sales reached 100,000+, and countless parents lined up to buy.
So now the question is, what is the effect of children's **, and has such a great ** force?
Specifically, "hydration and moisturizing" is the most basic function of children**, and some products will also be labeled as "post-sun repair" and "soothing redness".
And without exception, almost every one of them claims a variety of patented technologies, a variety of 0 additions, and many will also carry institutional testing endorsements.
As a result, the business has promoted well, and there are people who specialize in selling children's "appearance anxiety" on social networking, some parents are really fooled and lame, and some parents are holding the idea of "rather killing mistakes than letting go", and they have generously donated money, bringing hot sales of children.
First of all, we have to figure out what the "working principle" of ** itself is.
In essence, applying ** is to use a thick layer of dressings with different effects and ingredients to apply to the face, creating a relatively closed environment, and penetrating these ingredients into the ** through the rise of local temperature or negative pressure to improve the ** effect.
But compared with adults, children's faces are full of collagen, and they don't need such an improvement at all, so children's ** itself is a pseudo-need.
And there is also a "paradox" here, according to the "Regulations on the Supervision and Administration of Children's Cosmetics", which came into force on January 1, 2022, the formulation design of children's cosmetics should follow the three principles of "safety first, efficacy necessary, and formula minimal".
If it is really as advertised by children's businesses, it has some special effects, then it is inevitable to add a variety of ingredients, which can easily cause irritation to children, destroy the water balance of children, and bring harm.
And if this is just a means of publicity for merchants, and the children** they sell only have the basic effect of "hydrating and moisturizing", then it will involve false publicity and consumer fraud.
All in all, there is really no need to buy children**, and children do not have this "skin care need" at all, just for hydration and moisturizing, a good bottle of cream is enough.
In the final analysis, the reason why children are popular and parents are scrambling to take out their wallets to pay is that the "routines" of these merchants are too deep and their grasp of human nature is too accurate.
Just like all kinds of similar children's products, although there is no difference between them and ordinary products of the same kind in essence, as long as the word "children" is carried, the value can immediately multiply several times.
From the perspective of parents, if it is to spend money on themselves, they may have to think about it several times, but if it is for the sake of "the good of the child", many times they don't even think about it, so they take the money out of their pockets.
But as parents, we must be aware that some children's products may only pay a little "IQ tax", and children may cause harm to their children in addition to monetary losses, and they will regret it when the time comes.
And more importantly, all kinds of family education, such as money education, safety education, etc., are all started as early as possible, but "beauty" is by no means the same.
The child's ** delicate, the so-called skin care products and beauty products containing various chemical ingredients are harmful to the child but not beneficial, not only can not be "beautiful", but may be "disfigured".
From another point of view, using beauty products for children too early will also invisibly aggravate children's beauty anxiety, make children pay too much attention to appearance, which is not conducive to the healthy growth of children.
Conclusion:
There are all kinds of complex information on the Internet, and we, as parents, must have basic discernment skills, otherwise we will be "cut leeks" by someone accidentally.
Instead of spending hundreds or thousands of dollars to buy "children's **" for children, it is better to use this money to buy some books for yourself and children, and it is much more important to enrich the brain than to apply **.
Today's topic: Would you buy children's ** for your child?