The launching ceremony of the 10th National Mass Ice and Snow Season was held on December 23 at the Shougang Ski Big Air, the venue of the Beijing Winter Olympics. Tianjin, Hebei, Jilin, Heilongjiang, Shanghai, Hubei six sub-venues and all over the country kicked off the ice and snow season.
Before the launching ceremony, Chen Yiqin held an open class of "Learning to Skate with Olympic Champions" at the Shougang Short Track Speed Skating Hall, the Beijing-Tianjin-Hebei Figure Skating Free Skating Invitational Tournament, and the 10-year Achievement Exhibition of the National Popular Ice and Snow Season, and interacted with Winter Olympic champions and representatives of ice and snow sports enthusiasts to understand the development of ice and snow sports. She stressed that it is necessary to thoroughly implement the spirit of the important instructions of the general secretary, carry forward the spirit of the Beijing Winter Olympics, make full use of the legacy of the Winter Olympics, plan and organize various ice and snow events, promote the free or low-cost opening of more ice and snow venues, promote the "south, west, east" of ice and snow sports, and continue to consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports", stimulate the vitality of sports consumption, and help build a sports power.
This year's National Mass Ice and Snow Season is co-sponsored by the General Administration of Sports of China and the Beijing Municipal People. During the event, around the theme of "Happy Ice and Snow for a Better Future", ice and snow events with rich content and convenience for the people will be carried out, with nearly 2,000 events preliminarily counted.
More than 300 leaders of Shougang Group, Zhao and Liang Jie, as well as Shougang employee representatives, attended the launching ceremony.
After the launching ceremony of the ice and snow season, the citizens who participated in the event experienced the charm of the ice and snow project in the 30,000-square-meter "Shougang Park Ice and Snow Collection" of Shougang Ski Big Air. "Shougang Park Ice and Snow Show" is a winter trendy snow play destination that integrates national fitness, ice and snow entertainment, scientific and technological experience, and leisure and fitness at Shougang Ski Big Air to promote the sustainable use of Winter Olympic venues and create a winter trendy snow play destination at Shougang Ski Big Air. The "Shougang Park Ice and Snow Festival" has been held for two years and has received more than 80,000 people.
Snow season. The 2023-2024 3rd "Shougang Park Ice and Snow Festival" will bring a new and upgraded experience to the general public and tourists with the theme of "AI is still a big air, and the tide is playing with ice and snow". Relying on the Shougang Ski Big Air, Shougang Park Ice and Snow Festival is intertwined with the Spring Festival, and the ice and snow carnival integrates ice and snow entertainment, science and technology experience, and food market to create cross-border integration, cultural and artistic, entertainment participation, and ice and snow entertainment, science and technology experience, and food market.
In addition to 14 classic snow entertainment projects such as big air snow tubing and surfing, snow yobo, and snow cross-country motorcycling, Shougang Park has also fully explored the sustainable use of Winter Olympic venues, integrated ice and snow sports with digital technology, and transformed the cooling tower into a digital AI experience field. The first cooling tower adjacent to the Big Air is equipped with 3 AI digital technology projects: Ice Ice Man Metaverse, Flying Dragon Orbital Cinema, and Virtual Battlefield CS. The Ice Hero Metaverse presents special effects for technological movies by creating realistic digital reality scenes. After wearing professional glasses, you can instantly travel to the underwater world, the age of dinosaurs, and the tropical jungle ......The Flying Dragon Orbital Cinema makes full use of the cooling tower structure, the dome structure of the screen is like the sky, the 360-degree panoramic view and stereo surround sound, the feeling of being in the middle is like flying, which is not only full of fun but also has a strong visual shock. Virtual Battlefield CS is a virtual digital battlefield that provides a variety of scene experiences and brings players an exciting experience. At the same time, in the second cooling tower adjacent to the big air, Shougang Park has created a "retro disco ice rink" with its architectural characteristics. On the 1,000-square-meter real ice rink, 4 groups of trusses hang colorful lights and sound equipment, accompanied by cool **, experience a different kind of ice "Mohe Dance Hall".
During the "Shougang Park Ice and Snow Collection", Shougang Park used the meta-universe MR digital technology to make a giant digital ancient dragon entrenched in the Shougang Ski Big Air, spreading auspiciousness, praying for blessings and health, scanning the code with a mobile phone to immediately break the dimensional wall, and taking intimate photos with the ancient dragon. At the same time, every year, the "Shougang Park Ice and Snow Collection" mascot Ice Man will join hands with the zodiac mascot, and this year is no exception. The Ice Warrior, full of science and technology, will join hands with the Flying Dragon, which represents the Year of the Dragon, to light up 2024, and the virtual mascot will "appear out of thin air" to interact with visitors. At that time, there will also be a special market Shougang taste, themed cultural activities, etc.
It is reported that on December 24, snow amusement and AI technology experience projects such as snow turning, snow yobo ball, snowmobile, snow tank, snow theater CS, snow theater target, etc., were fully opened. Later, the cooling tower real ice rink will make a wonderful appearance.
Snow season. Ceiling level play in the snow