Recently, netizen Xiao Shu shared a surprising story on social platforms. His father was addicted to micro-short dramas, and in just one meal, he "passionately recharged" 200 yuan for ** micro-short dramas. This news quickly sparked heated discussions among netizens, and many netizens posted that their parents were also facing the same problem, addicted to micro-short dramas, and invested high consumption for them.
According to Xiao Shu, his father was initially attracted by the short ** of swiping the screen, but once he clicked on it, he was trapped by the algorithm and became the target of precision marketing. These short dramas attract audiences, especially middle-aged and elderly people, with their short and concise content, wonderful content, and compact plots. However, the payment model of these micro-short dramas has also worried netizens.
According to **, when the micro-short drama mini program on some platforms pays to unlock new episodes, the option of "automatically unlocking the next episode by default" is checked, and this option is often ignored. This means that viewers will be paying for more episodes before they know it. Among the parents of the respondents, some recharged 4,000 yuan in 2 months, and some spent as much as tens of thousands of yuan...These amounts are mostly 99 yuan, 39It is composed of a small order of 9 yuan, and the small program is taken off the shelves from time to time, and it is difficult to recover the full amount.
Experts say the success of these mini-dramas lies in their precise target audience positioning and marketing strategies. This also reminds us that while enjoying these convenient services, we should also pay attention to protecting our rights and interests to avoid being used by criminals. At the same time, as children, we should also pay attention to the consumption behavior of our parents and remind them to avoid excessive consumption in time. AI assistant creation season