Skit games,The plate that was pushed to the top of the mountain by everyone, led by Gravity Media, and major institutions flocked to it, why did so much capital enter the market with heavy investment?
The start of the skit:In 2013, Youku instantly topped the top three short dramas with the short drama "Never Expected", and with its humorous and funny style, it created a short-term miracle of more than 2 billion. In 2015, Sohu became a representative of the short drama industry with Dapeng's self-made 15-minute episode of "Dick Silk Man".
A group of film and television media executives spoke:In the future, more than 75% of people in China will watch ultra-short movies, which are the so-called short dramas, rather than dozens of minutes or hours, and the content of short dramas will become a product of the mainstream era in the future.
In the beginning,The definition and user volume of the theme of short drama games have not yet formed a scale, and secondly, the revenue capacity has not yet been clarified, but it has a certain potential.
Capital entry skit:
In 23 years, major funds have entered the short drama, and the revenue of each short drama has reached 10 million, and there will be a market rule of more than 10 billion yuan in the future.
When Tencent's listed companies issued"Call for Scripts", combining short dramas with games, and entering the dual track at the same time, the capital market was completely ignited.
Since the end of the year, with the increase in the popularity of short dramas and games, more leading companies of the extension company have announced the layout of short dramas and game tracks, or disclosed relevant themes in the secondary market, and rubbed on relevant hot spots.
Skit game sector, market leader analysis:
Skit games, media as the boundary,"Leader"Gravitational Media,The company has publicly stated many times that its main business does not involve Douyin's short ** paid business. However, the company is slightly involved in the short drama marketing business, but it is fundamentally different from the traditional paid short drama business, and it also comes up with data to say that the total amount of short drama marketing orders is 7.5 million yuan, accounting for a small proportion of the company's total revenue, and will not have a significant impact on the company's revenue and profits.
Still can't resist the capital of the market, at present, many dark horses in the short drama game track stand out, Lao Gu wants to say that the current short drama does not have too long expected space, this ** can indeed continue to develop, and the prospects are also very good, but the related enterprises in the secondary market may not be able to do it for a long time, but it is just a temporary heat.
Lao Gu believes that this ** and the industry, in the end, only one or two, can be hyped in the short term, but remember not to be used as a long-term direction.
Although the sky-breaking wealth of the short drama game makes it difficult for some shareholders to get off the car, Lao Gu has to say more, maybe this two-way track may end at the end of the month.
Here, Lao Gu also sorted it out''Skit games,", these core faucets, let's take a look!
The first: Shengguang Group
The company is a group company with listed companies abroad, and one of the largest advertisers in the world, with a wide range of contacts and brand customers, and has recently begun to involve the layout of short dramas and games and other related projects.
The second: Sichuan Net Media
The company is a key local media enterprise, mainly involved in new and marketing, the company has focused on the layout of short dramas, the most well-known is Coke Film and Television, has a complete chain and marketing, and the company's short dramas have turnover in the account.
The third: Tianwei Video
The company owns the shares of China Radio and Television Media, which is the second largest shareholder of China Broadcasting Corporation, and China Broadcasting has launched short drama products on small programs, Douyin and other platforms, and currently has cooperation with a number of small program companies, and has a long-term layout for short programs, and there will be a part of the revenue in the future.
The fourth: heaven and earth**
The company's main business is self-leading and Internet marketing business, and it has been deeply involved in short drama games, building a perfect diversified production and marketing, and relying on the advantages and capabilities of its own resources, it has been released online in many online short dramas in the short term.
The fifth:''Skit games,"One of the faucets
New Culture Media + backed by state-owned assets + short drama games, its company is the film and television benchmark of the whole industry chain and one of the leading enterprises in domestic film and television content production.
Recently, the stock price has fluctuated abnormally, and many large funds have been strongly involved in the early stage, and they are expected to usher in a continuous rise in the future, catalyzed by the media and short dramas.
Special statement: The content only represents personal views and does not constitute any investment guidance, according to which you buy and sell, profit and loss at your own risk, ** risk, investment needs to be cautious! ##