The shopping mall signage and guidance system is one of the infrastructures of commercial plazas and commercial blocks, and it is also an important part of the image of the commercial environment. Therefore, the shopping mall sign guidance system has a high image display effect. Different business environments have different positioning and themes, and the external visual image of the mall wayfinding signage system can not only shape this positioning style and theme, but also strengthen and render the specific environmental atmosphere. The image display of the shopping mall sign guide system mainly relies on the visual information such as the form and color of the single product identification signage.
A good external visual image of the mall guidance system can decorate the business environment and enhance the atmosphere of the business environment. In the commercial environment, it is inevitable that there will be some visual blank areas, which can be filled and decorated with artistic form logos, which not only make full use of the space environment, but also decorate the environment, so as to play a role in optimizing the environment. In addition, the same visual experience often causes people to have visual fatigue, and having a good external visual form can alleviate people's visual fatigue.
There is an obvious trend in the development of the modern business environment, which is to weaken the commercial atmosphere as much as possible, so that the environment presents a casual and relaxed environmental atmosphere. The use of chic and colorful shopping mall guidance system can better weaken the commercial atmosphere and bring people a pleasant and relaxed environmental atmosphere. There are five points that need to be paid attention to in the design of a reasonable shopping mall sign and guidance system:
1. The texture of the shopping mall logo guide design process plays an important role in the communication of the overall environment of the shopping mall. In order for people to have an overall sense of identity with the environment of the shopping mall space, the craft should also be integrated and unified with the architectural space.
Second, the scale and volume of the shopping mall sign guide design should be based on the environmental background, and at the same time conform to its own functional characteristics, it should pay attention to the proportion and coordination with the overall space environment. Sometimes, the exterior design of the signage is also an important element that attracts people's attention and is an unforgettable sight in the entire mall environment. The mall has a comprehensive and clear master index and a unified wayfinding system, which can help improve the shopping experience of consumers in the mall.
3. Under the premise of coordinating with the surrounding environment, highlight the color of the shopping mall sign guide design, and the sign should be as eye-catching as possible and have memory points.
Fourth, the form and structure of the main body of the shopping mall sign guide design are combined with the environment and the main details and styles of the shopping mall building itself, so as to achieve the unity of the way. This means a lot to those who are heading towards an uncertain destination, preventing uncertainty from happening at every turning point. In this case, as long as there is an overall and systematic guidance ability, it is possible to connect the past and the future and complete continuous communication with people.
5. The setting of the mall sign guide design, such as location, quantity, dispersion density, etc., is carried out without affecting the usability of the space environment and without producing a sense of visual crowding.
The above will explain to you the benefits of the shopping mall sign guide system to the mall and how to reasonably design a shopping mall sign guide system needs to pay attention to the problems, it can be seen that the shopping mall sign guide system is extremely critical to the guiding role of the mall, not only for consumers, but also for the mall itself has a vital role, so whether it is design, use, production is very necessary.