The appearance of the sign is in the creativity, design, material, technology, but also in the presentation of the brand connotation, the perfect integration with the environment, and the accurate restoration of the design by the production company and designer. The design and production of logos have different characteristics and preferences in different countries and eras.
It is undeniable that the logo industry has indeed been a large-scale popular American aesthetics, Japanese aesthetics period, but with the national strength to enhance cultural self-confidence, the national trend, can create a sense of space luxury and cultural heritage of the Chinese style sign has become synonymous with delicacy and popularity.
In the new Chinese signage, the commonly used elements are mainly the following: China's Five Elements Theory, Confucianism and other traditional culture is the use of Chinese style in the image design of the signCranes, pines, auspicious clouds, scrolls, seals, calligraphy, ink and other traditional Chinese pattern elements are used in the modeling and design of signsTraditional Chinese art techniques such as "blank space" in landscape painting, paper-cutting art, garden perspective art, etc. are the use of signage expression;
It can be said that there are too many elements of Chinese style that can be integrated into the design and production of our logo, and the logo with Chinese characteristics in the new era will have inexhaustible inspiration and vitality. This is a treasure that we need to work hard to discover, and it is also our pride and pride as a Chinese logo person!