Kunpeng Project
I've seen a shameless one, but I've never seen such a shameless one, and Ghost Li actually sued Li Kui. Today's incident is not enough to subvert the three views, the facial features are gone, and people with a little face will never be able to do this kind of thing!
Luckin CoffeeAs we all know, well-known coffee brands, who have never drunk it, know that they were once well-known listed companies in the United States, although the business road is quite bumpy, but it has always been very famous. Such a company was disgusted by a knockoff in Thailand.
In 2019, Thailand Luckin was incorporated, originally, it was not a big deal to call the same name, after all, people do business in Thailand, and they can't hit a piece of eight poles, but Thailand Luckin is too rampant, not only 100% copied the name of Luckin, but even the trademark is almost exactly the same as China's Luckin.
Can this Luckin Coffee endure?Of course not, if you turn a blind eye and have another Indian Luckin and Vietnam another day, wouldn't it be a mess. In 2020, Luckin cracked down on counterfeiting for the first time, and the statement at that time was:Thai fake, Luckin does not have a branch in Thailand!After many warnings, Thailand's Luckin ignored it, so China's Luckin took the other party to court in a fit of anger, and the case was opened for the first time in 2021Judging from the trial, China Luckin was prepared, and the lawsuit was a great success, and the counterfeit goods were caught off guard.
I thought I had won, and when I was ready to open champagne to celebrate, I didn't expect itThai Luckin is not easy to bully, and when he saw that he lost the lawsuit, he was very unconvinced, and immediately appealed to the court.
The judge heard for the second time, and the matter took a 180-degree turn, because China and Thailand did not sign a trademark cooperation agreement, China's trademark cannot be excluded from Thai trademarks, in other words, no matter who goes to Thailand to register a Thai Huawei or Thai Li Ning, it is also legal. As a result, the court finally ruled against China Luckin.
At this point, if the shock level is 100%, then the next operation of Thai Luckin will directly pull the shock level to 1000%!As soon as Thailand Luckin won the lawsuit, it immediately sued China Luckin in court, claiming 10 billion baht, equivalent to RMB, about 2 billionThe reason is that during the lawsuit, China Luckin affected its normal operations and seized some of its property, causing huge losses.
As long as it is a Chinese, I am afraid that I will faint when I hear this, this counterfeit goods also sued the genuine version, this is really Li Ghost suing Li Kui, Li Kui's coffin board will not be covered!
The case has not yet been judged, netizens have jumped out to fight grievances, some people say that Luckin is probably the saddest brand this year, obviously it was plagiarized, and it was going to be beaten upside down, and the face and lining were gone. Others said that the Thai court judgment was clearly trying to help their own people, and Luckin suffered too much.
From a business point of view, it's really not that simple, I thinkLuckin made a fortuneThere are three reasons for this:
First of all, this is a free advertisement for Luckin!Internet celebrity coffee Luckin can become popular, relying on itFlowTwo words, whether it is the Internet celebrity coffee of nine yuan and nine cups at the beginning, or the first raw coconut latte in the market, or the sauce-flavored latte that was sold out in the middle of this year, Luckin has been able to survive in the fierce market, and it has always relied on the successful marketing of traffic.
This time the lawsuit with Thailand Luckin caused a lot of trouble, and it became an international event, Luckin didn't spend a penny, which is equivalent to another wave of advertising, no matter how good the traffic is deliberately created, how can there be natural traffic precious, this splashing wealth, change the brand, I'm afraid I can't catch it.
What's more, Thailand Luckin has not yet made a claim for compensation, and he can still say that he will give him 2 billion for 2 billion, to put it mildly, I don't know if the lawsuit can be won!
The second point is that the public's hearts are sympathetic to the weak, not to mention that in this case, the weak is still the genuine Luckin who was bullied by imposters. Luckin suffered a wave of losses overseas, incarnated as a hero defending the national brand, brushing a wave of goodwill, that is the most basic, others spend a lot of money can not buy the advertising effect, Luckin picked up a big bargain.
Although Luckin has achieved a small success in China, it has also reached a bottleneck period, and if it wants to continue to carry forward its brand advantages, what is most needed is public goodwill. It sounds like a very empty thing, but it's really important, why don't you talk about Li Jiaqi in the live broadcast now, you are talking about Dong Yuhui, think about it, isn't it the public's favorability that plays a role.
Finally, this matter still has a lot of warning significance, and it can even enter the textbook, whether Luckin can become an influential brand depends on this time. You see,Luckin has single-handedly taught a vivid lesson to all Chinese companies on how to protect their brands, National Baijiu Red Star Erguotou has been preemptively registered by the same company in the United Kingdom, Sweden, Ireland, and New Zealand, Chow Tai Fook and White Rabbit Milk Candy have twin brothers overseas, and even Nongfu Spring has been plagiarized by many partiesIt is said that Chinese love imitation, which is really a big misunderstanding, and it is impossible to prevent it abroadProtect domestic brands, there is a long way to go, do you have any good ideas?