With the rise of China, the new domestic products backed by Chinese culture are destined to leave a strong mark in the history of world brands.
In 2023, Huawei Mate60 will break through layers of barriers and be successfully released, which not only demonstrates the current strong strength of China, but also stimulates the brand and cultural confidence of ChineseFrom Wang Laoji to Li Zhongxin Mahogany, from Tong Ren Tang to Wang Zhihe, in recent years, a large number of Chinese brands and even Chinese century-old brands are reaching the top of the world, and new domestic products have shown strong new kinetic energy.
The just-concluded Li Zhongxin Mahogany Brand Strategic Development Conference has given us an in-depth interpretation of how Chinese culture and new domestic brands have completed their transformation from chasers to leaders
Subdivide the user needs of mahogany furniture and correctly open the "innovation" way
The changes in the needs of mahogany furniture users are driving us to aspire to be a century-old mahogany brand. Li Zhongxin Hongmu, chairman of the board of directors, said at the press conference that the reason why Chinese culture and new domestic brands can rise collectively is due to the change in the needs of China's new generation of consumers.
Taking furniture supplies as an example, the furniture used to be almost omnipotent, and now everyone will buy furniture with different attributes according to different home decoration scenesWhen it comes to mahogany furniture, it has experienced brilliance, but also encountered setbacks, with the change of the times, mahogany furniture once again glows with new life, Li Zhongxin mahogany (formerly CITIC mahogany) is on the basis of inheriting the essence of traditional furniture, integrating modern life taste and user demand changes, constantly pioneering and innovating, and created a Chinese classical Li Zhongxin mahogany, neoclassical preface, The new Chinese-style residence, and the three major brands and four major sections of the Chinese whole wood customization business, firmly occupy the commanding heights of the Chinese home furnishing market, become the preferred brand for consumers who like Chinese home furnishing culture, and establish more than 300 exclusive stores to provide consumers across the country with Chinese home furnishing overall solutions.
Looking back, in recent years, the collective rise of Chinese culture and new domestic brands has captured the segmented needs of consumers, and in this process, the innovation ability of Chinese enterprises has been tested to a large extent.
Traditional mahogany furniture is overly pursued in the pursuit of carving, in order to achieve a complex style of patterns;However, we found that new users prefer simplicity, so we draw the essence of 'making images with the square and each suitable' from classical furniture, integrate the simple and easy-to-care needs of contemporary people, polish it repeatedly, and create a neo-classical aesthetic furniture model with broad-leaved sandalwood material as the core. Li Zhongxin mahogany chairman said that the changes in the subdivision of mahogany furniture have become a magnifying glass for enterprises to observe consumer needs, and it is also a mouthpiece for consumers' real needs.
Let mahogany furniture become a "century-old brand" in the minds of consumers
Spotting changes in demand is just the starting point. There are a large number of century-old brands named after surnames such as Gucci, Porsche, Chanel, etc., why are there very few century-old brands retained in China's 5,000-year-old culture?Why do foreigners put our Ganoderma lucidum and ginseng into their skin care products, and then resell them to Chinese at a very high **?
To put it bluntly, it is the long-term lack of our Chinese brand culture.
The brand has built a bridge for enterprises to reach the hearts of consumers. In the mahogany furniture market, users have absolute consumption dominance, so in the face of a large number of mahogany furniture new products and new products, the mahogany furniture with a brand can intuitively and efficiently establish a user consumption cognitive chain, and help mahogany furniture products and consumers to establish a "person-product-goods" link model, so as to help mahogany furniture products into the hearts of consumers.
In fact, mahogany furniture, as one of the representatives of traditional Chinese culture, is an important starting station for creating a century-old brand in China. At the just-concluded Li Zhongxin Mahogany Brand Strategy Upgrade Conference, CITIC Mahogany was officially upgraded to Li Zhongxin Mahogany, and Chairman Li Zhongxin Mahogany delivered a speech: "In my name, establish a century-old brand. I named the brand after myself, which means that I will use my life to guarantee the enterprise and make Li Zhongxin mahogany a century-old brand. ”
This is the declaration of a mahogany furniture company, and it is also the rallying cry of a century-old brand of Chinese enterprises
Mahogany furniture "user + master ingenuity + century-old brand" new iron triangle
Industry experts pointed out that while promoting users and Chinese mahogany furniture hand in hand, master ingenuity is the endogenous driving force of the brand, and accelerate the mahogany furniture industry to a more distinctive "personification", so as to achieve the centennial brand goal of China's mahogany furniture.
If the mahogany furniture brand is compared to a person, then the master's ingenuity is the typical personality of TA;Therefore, master ingenuity is the inevitable evolution of the entire mahogany furniture industry. At the beginning of the development of the mahogany furniture industry, many people regarded it as a shortcut to make quick money, as long as there are efficient sales channels, high customer unit price can naturally reap a high rate of return;Therefore, the grass platform team in the industry is rampant, and there is a lack of protection for the quality of mahogany furniture and consumer experience, resulting in chaos.
Faith is not lonely, there must be neighbors, do business with faith, how can business not prosper?Chairman Li Zhongxin Hongmu said: "Trust-based, integrity is our core competitiveness, quality is the life of the enterprise, and quality is the source of benefits. Nowadays, the mahogany furniture market has already undergone earth-shaking changes, those grass platform team has long since withdrawn from the historical stage, only the "real mahogany" can stay, "real mahogany to find Li Zhongxin" has become the mantra of the majority of users, which is undoubtedly the biggest reward for Li Zhongxin mahogany to adhere to the "integrity" culture.
In fact, Li Zhongxin mahogany is the first mahogany furniture company in the industry to implement 100% zero white skin requirements and start a "nine standards" in the industryLi Zhongxin mahogany always adheres to the principle of one wood and one vessel, one wood at the same time, hand-carved, hand-scraped and polished, strict tactile standards, and the pursuit of handicrafts with temperature. Therefore, Li Zhongxin's mahogany products have not only been stationed in the Great Hall of the People in Beijing twice, but also selected for the Hangzhou G20 Summit and the World Military Games, and have successively won the Zhejiang Famous Brand Products, Dongyang Mayor Quality Award, Zhejiang Manufacturing Word Mark Certification, and won the top ten influential brands of Chinese mahogany furniture for 13 consecutive years.
With the transformation and upgrading of China's economy, we have changed from selling products to providing services, providing value, leading the new era of lifestyle, mahogany furniture enterprises should keep up with the trend, from the "people-goods" docking at both ends of the selling era, to the emotional resonance of the service era, I believe that the mahogany furniture industry is accelerating the brand "personification", and consumers will be able to form a more solid "user - master ingenuity - century-old brand" new iron triangle relationship, and promote the continuous development of China's mahogany furniture industry.