Fresh and fatty beef and mutton, pure wolfberry puree, and tender salmon ......With the increasing popularity and reputation of Qinghai's agricultural and livestock products, a large number of high-quality "green" brand products have been exported to all parts of the country with the help of online platforms. According to data from the Qinghai Provincial Department of Agriculture and Rural AffairsUp to now, the province's agricultural and livestock products network sales reached 11300 million yuan, by the end of the year, the province's agricultural and livestock products network sales are expected to reach 128.4 billion yuan, a year-on-year increase of about 25%.
Qinghai special agricultural products display. Photo by Xihai Quan** reporter Xu BianyinSpecial agricultural products are sold inside and outside the province"In the cold winter, eating lamb can not only ward off the wind and cold, but also nourish the body. Next, we will show netizens a good thing in Qinghai - Chaka mutton, let's see that this is our mutton just out of the pot, the taste is delicious and tasteless, the quantity is limited, everyone come and fight for speed. Chaka sheep grows in the natural saline-alkali pastures around the Chaka Salt Lake, drinking salt lake water and eating natural pastures, which are truly green organic pollution-free products. ”On January 24, in the live broadcast room of a platform, the anchor was showing the Chaka mutton launched by Qaidam Agricultural Reclamation Group in Qinghai Province, and the sales reached 60,000 yuan in just 7 minutes.
In a specialty store, customers select produce. **Chaka sheep with the "National Agricultural Products Geographical Indication Registration Certificate" provided by the interviewee is not only popular in Qinghai, but also has reached the table of people across the country with the help of online platforms. This year, the company actively explores the mode of e-commerce sales, and selects Qinghai special agricultural products such as beef and mutton, barley products, quinoa, Qaidam wolfberry, sea buckthorn puree and other Qinghai special agricultural products every week. Jiang Xuelin, sales manager of Qinghai Qaidam Agricultural Reclamation Group's *** brand operation company, said.
Relying on the unique local geographical environment, ecological advantages, resource advantages and regional brand advantages, our province will cultivate and develop e-commerce as a new engine for the development of rural economy, and constantly stimulate endogenous development momentum, so that special agricultural products are plugged into the wings of the Internet, and sold to all parts of the country with the east wind of e-commerce.
As an enterprise engaged in the processing and sales of agricultural and sideline products, Qinghai Shengheyuan Biotechnology Co., Ltd. uses the "online + offline" model to actively expand product sales channels, increase the number of product sales, and successfully sell Qinghai high-quality agricultural products to all parts of the country.
At present, the company mainly sells wolfberry, saffron, milk shell, ginseng fruit and other special agricultural products, offline to supermarket**, online in addition to WeChat, Douyin, Pinduoduo and other e-commerce platform cooperation, at the same time, but also set up a live broadcast room, increase online sales. Zhang Yucui, a staff member of Qinghai Shengheyuan Biotechnology, said that now consumers are becoming more and more health-conscious, and Qinghai green organic agricultural products just meet the needs of consumers.
In recent years, our province has focused on the construction of green organic agricultural and livestock products export areas, and has created a number of famous and high-quality brand agricultural products that can be called, spread and stand. At the same time, we will increase publicity and promotion, strengthen multi-directional cooperation, diversified development, broaden sales channels, and expand and strengthen advantageous products, so that Qinghai's green organic agricultural and livestock products have moved to a broader modern market circulation field.
Open the door to sales with the help of the web
The interconnection of agricultural products is inseparable from the e-commerce platform. In recent years, our province has taken the opportunity of yak, Tibetan sheep, barley, rape and quinoa industry exhibition to drive and support the active participation of social forces through the first project to jointly promote the development of e-commerce, and built Qinghai Agriculture, Forestry and Animal Husbandry Commodity Trading Center (Qinghai Qinghai Barley Quinoa Headquarters Economic Base) and Ramen Digital Headquarters Economic Base in Haidong Hehuang New District, making full use of big data, cloud computing, blockchain, 5G Internet of Things and AI authenticity and anti-counterfeiting technologies to help "green goods" come out of the green.
Western Selection is an e-commerce platform dedicated to mining and promoting special products in the western region, opening the western selection shopping platform, plateau yak meat, organic pure milk, Qinghai-Tibetan old yogurt, wolfberry puree, Qinghai rape nectar ......There are all kinds of plateau special agricultural products.
You have a new order with an amount of 952 RMB, please process it as soon as possible. "In the background of the western selection shopping platform, the computer keyboard continues to send out the order prompt sound, the team has a clear division of labor, the background personnel finish the day through the network order order, the delivery department is responsible for packing, packaging, labeling, delivery, etc., if there are any after-sales problems in the later stage, there will be a commissioner customer service tracking and processing, until the customer is satisfied,It is precisely by virtue of the advantages of online e-commerce that the sales volume of Western Selection exceeded 1 million yuan in three months, opening up a new sales channel.
We take the local tourism industry chain as the main channel, through the e-commerce platform, so that tourists and friends can intuitively understand the customs and specialties of the tourist destination through mobile phone scanning code, in this way not only to recommend local products such as agriculture, commerce, cultural tourism, etc., but also to help local enterprises and farmers sell products. He Ying, a partner of the western selection, said that at present, the western selection has covered Shaanxi, Gansu, Ningbo and other western provinces, with more than 300 products on the platform, more than 6,000 online and offline salesmen, and local specialties and intangible cultural heritage products such as Qinghai beef and mutton and barley wine are very popular with tourists.
Online e-commerce has given Qinghai special agricultural products an excellent stage to display, and many places have invested in the construction of characteristic industrial bases and agricultural and livestock products processing industrial parks, from the county seat to the countryside to farmers and herdsmen, and built a pillar industry, characteristic industry, rich industry and income increase system, so that the development path of characteristic agricultural products is getting wider and wider.
In recent years, our province has encouraged and supported the development of Internet operations by agricultural and animal husbandry operators, signed strategic cooperation agreements with well-known e-commerce companies such as ** and Jingdong, and built and operated the Jingdong-Qinghai Specialty Museum. Up to now, there are more than 10 self-built agricultural product e-commerce platforms in the province, and new sales models such as "agricultural and animal husbandry enterprises + ** agricultural and animal husbandry enterprises + operators + platforms" and "farmers and herdsmen + third-party platform entrepreneurship" have emerged, realizing the continuous improvement of market visibility and influence, and the continuous increase in sales volume and sales, which has effectively boosted the output of green and organic agricultural and livestock products.
A total of 19.3 billion yuan of agricultural and livestock products were exported
In recent years, our province has adhered to the priority of ecology, vigorously developed ecological agriculture and animal husbandry with plateau characteristics, and made every effort to promote the creation of a demonstration province of green organic agricultural and livestock products in Qinghai through the joint construction of the province and the ministry, and took the lead in proposing and implementing major actions such as zero use of chemical fertilizers and pesticides, and traceability of the origin of yak and Tibetan sheep, and actively built yak, barley, Tibetan sheep and other characteristic industrial brands, and cultivated a large number of "green brands" such as beef and mutton, barley, cold-water fish, and wolfberry synonymous with green, organic and pollution-free Agricultural and livestock products have been favored by consumers at home and abroad.
Chase yak meat, potato vermicelli, black King Kong potatoes ......On November 29, in a warehouse in Qiaotou Town, Datong Hui Tu Autonomous County, various Qinghai special agricultural products were waiting for the arrival of transport vehicles. "Relying on the advantages of online and offline resources, after we purchase local agricultural products, we promote and sell them through online platforms to realize the organic combination of physical stores and e-commerce, broaden the sales channels of agricultural products, enhance the market influence of agricultural products, promote agricultural upgrading and rural development, and increase farmers' income. The person in charge of an e-commerce company in Chase said.
Since the construction of the green organic agricultural and livestock products export area, the province has exported a total of 19.3 billion yuan worth of agricultural and livestock products such as beef and mutton, oilseeds, barley, and open-field vegetables to outside the province. It has built the country's largest organic animal husbandry production base, spring rape hybrid seed production base, barley processing base, cold-water fish production base and organic wolfberry production base.
Xihai Quan** reporter Xu Bianyin.