As a domestic brand specializing in makeup, Pramy has won high praise both inside and outside the industry for its excellent product strength and professional attitude of "focus, exploration and kinetic energy". Previously, Berry Beauty became the first round of awarding brands for the "Beauty Practice" project of Beauty Practice, further consolidating the brand's leading position in the field of makeup. So, what exactly did Berry do right?
Berry Beauty Setting Family).
One of the most important points is that Berry Beauty has achieved the ultimate in product development and innovation. Since its establishment, Berry has always been positioned as a "professional makeup setting brand" and is committed to providing consumers with one-stop makeup solutions. Based on the diversified makeup needs of consumers, the brand combines advanced technology and high-quality ingredients to develop a series of effective, safe and reliable makeup products, covering a variety of makeup sub-categories suitable for different skin types, different environments and different parts, to meet the needs and preferences of different consumers. After several years of development, Berry Beauty has become a benchmark in the field of makeup, with several popular makeup products.
Berry Beauty Backstage Moisturizing Setting Mist).
Taking the popular product "Backstage Moisturizing Setting Spray" as an example, among the 2.8 million+ products accumulated on the "Beauty Practice Optimization" data platform, this classic makeup setting spray took at least 3 months, and crossed the double threshold of "strict testing + blind testing optimization", and stood out with its excellent product strength and continuous recognition from consumers and the industry in the past few years, and became the awarded product of "Beauty Practice Optimization". It is understood that the average score of the participating products needs to reach 400 points (out of 5 out of 5) and the allergenic rate is less than 1% in order to pass the blind selection of consumers, and the comprehensive score of the end user of Berry Beauty Setting Spray is 414 points, more than 994% of users are willing to recommend this product to more people after using it, which has been highly recognized by consumers.
For Berry Beauty, being recognized by the Beauty Practice Testing Center and consumer blind testing is not only a blessing of the brand's product strength, but also an opportunity to dialogue with consumers. For a long time, Berry has always paid attention to user experience and brand services, and has built a complete link from product development to testing, and from consumer feedback to optimize product details to the final market after trial, so as to ensure that consumers get timely response and help in the process of use, actively listen to consumers' opinions and suggestions, continuously optimize products and services, and give back to users with heart, so that users can feel the close connection with the brand.
The first round of certification of "Beauty Practice Selection" is due to the focus on product details and the importance of consumer experience. The current market feedback and market recognition all show that Berry is taking a right path. Let's look forward to the future development of Berry Plum, and believe that it will bring us more and better products and surprises.