A new benchmark for pure electric B segment cars!What user pain points does ID 7 dig into?

Mondo Cars Updated on 2024-01-29

The B-class car market is the last blue ocean for new energy to replace fuel vehicles.

In the past November, according to the sales list data released by Yiche.com, the B-class car market is still the world of joint venture fuel vehicles, and German cars such as Magotan, Passat, Mercedes-Benz C, and Audi A4 still dominate the list with an absolute advantage. Among the top 10 models, there are only two new energy vehicles, Model 3 and BYD Seal.

With the advent of another wave of new cars at the end of the year, new energy vehicles and traditional fuel vehicles have met each other in the B-segment car market.

December 15, ID7 officially launched, this time the launch of four models, the price range is 2277.77 million - 2627.77 million yuan. There is no bluff and flashy showmanship, the product power seems simple, but it adds to the user experience, and provides different answers in the details of the user's pain points.

On the product side, ID7. Deeply cultivate user experience

On the product side, in order to enhance product competitiveness, car companies have launched a new round of competition in intelligent and high-end configurations. These upcoming or newly launched medium and large B-class pure electric sedans present a fierce competition situation in terms of intelligent driving, air suspension, rear-wheel steering, intelligent interaction, intelligent cockpit and other configurations.

With the influx of more competitors, next year's pure electric sedan market may be the most volatile track. The size of these new cars is generally close to 5 meters, and the width of most of them exceeds 19 meters, the wheelbase is mostly about 3 meters, coupled with the starting power of 200KW and a variety of intelligent configurations, the traditional B-class car products have enough lethality.

The battery life is more realistic. id.The 7 Vizzion has a capacity of 848kwh ternary lithium battery with single motor.

Rear-wheel drive and dual-motor all-wheel drive system give the two-wheel drive model a combined range of 642 km for the CLTC and 570 km for the four-wheel drive model. The algorithm of the energy system opens up the data of all power-consuming equipment of the vehicle, based on the historical power consumption of the last 300km, and then dynamically adjusts the display data of the cruising range in real time according to the environment, traffic conditions, and electrical appliances in the car, which is closer to the real cruising ability.

iq.Light Matrix headlights, smart work. A total of 110 independent light-emitting LED light sources in the dual light group, with cameras, light sensors, height sensors, and speed sensors, can achieve high-precision zonal lighting according to the needs of the scene, and the car will not be dazzling, ensuring the illumination vision and driving safety.

Hatchback, not crowded in the back。Although it is a hatchback shape, the rear space is not affected. Legroom is 1014mm, headroom is 959mm, and boot space is 521L.

The cockpit of the mother and baby class is "renovated". The interior is made of eco-tech suede microfiber micro fiber in a large area, with soft material, anti-fouling, wear-resistant, 0 aldehyde and 0 benzene without pollution. For the first time, electronically controlled automatic air conditioning is used in the car, and the hidden intelligent air conditioning blades adjust the temperature in the car through temperature and humidity perception.

id.An upgrade of a major OS version. The 15-inch smart 2K floating screen adopts Anti Reflective coating technology, which can reduce fingerprint residue and protect against blue light and eyes. Newly designed UI interface, large icon display, resolution 2240*1260, no eyes, see more clearly.

On the market side, FAW-Volkswagen embraces the "three" new

The current new energy vehicle market has three new trends: younger users, diversified demand, and intelligent products. id.7 Vizzion was launched, FAW-Volkswagen launched a new offensive into the new energy market, IDThe family offers complete coverage from SUVs to sedans.

The first new, **half lower than the European version?

In the past, it was more expensive at home than abroad, but now, the pattern has been updated!id.As soon as the 7** came out, FAW-Volkswagen once again shocked the overseas market: the domestic ** is only half of the version produced in Germany!The native German version of the IDThe price of the 7 Vizzion is about 460,000 yuan, and its starting price in the UK is even higher, close to 500,000 yuan.

Based on the mature and complete domestic automobile industry chain, from the three-electric system to the entire industrial chain, China has the best advantages that overseas markets do not have. So, idIt doesn't seem surprising that the 7 Vizzion's domestic selling price is 50% cheaper than in Europe.

The second is new, benchmarking the car purchase rights package of the new forces.

In terms of user rights and interests, FAW-Volkswagen's gameplay is very suspicious. In ID7. During the pre-sale period, the first edition of the first edition was launched with a limited time of 6,000 yuan, insurance subsidies and other pre-sale rights. After the official listing, it has launched an order to enjoy equipment upgrades or insurance subsidies, a limited time to give away a Volkswagen brand wall box and a 40-meter installation package, you can also choose a 3,000 yuan universal charging card coupon, old customers will receive 20,000 points for additional purchases, and the first owner will be free of traffic for life and other car purchase rights.

The third is new, "take-out" one-click power-up service.

For the user's emergency charging scenario, FAW-Volkswagen and third-party companies provide users with one-click power-up service. And use.

Users only need to place an order with "one click" in the Volkswagen brand APP, and the service can be provided 24/7. At present, 18 cities across the country have realized such a "take-out" door-to-door power supply service, and 195 cities can deliver cars to power up.

Tram Circle New Car Quick Review:

At the end of this year, pure electric vehicles (BEVs) emerged in the B-segment car market. Previously, the new energy penetration rate of the B-segment sedan market was the lowest among major market segments. After the wide application of high-voltage fast charging technology, the charging speed and endurance of a large number of models have been significantly improved, and the inflection point of the B-segment car market from new energy vehicles to replace fuel vehicles may appear. id.7. Entering the game, FAW-Volkswagen is still the Volkswagen car with enough materials, and it is still the Volkswagen car that constantly pursues cutting-edge technology.

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