The Challenges of Hybrid Vehicles Why Abandon the Global Market?
In December 1997, Toyota launched the "Prius", which was claimed to be "the world's first mass-produced hybrid vehicle". This state-of-the-art technology has ushered in a new era of automobiles. However, with the emergence of various policies and competitive pressures, why did Toyota have to give up on entering the global market?Let's have a hard time.
The auto market has changed dramatically since California passed the ZEV Act, which requires automakers to sell a higher percentage of zero-emission vehicles. In response to this trend, Toyota's hybrid vehicles are beginning to face serious challenges. The definition of hybrid vehicles in the U.S. market is beginning to shift, and HVs are no longer included in the scope of ZEV. At the same time, China's ** heavily subsidized electric vehicles, but did not include hybrid vehicles in the scope of subsidies, which forced Toyota to revisit its development strategy.
Under such pressure, in response to changes in the market, Toyota has set an ambitious goal of "achieving zero CO2 emissions by the middle of the 21st century" and has begun research and development of a new generation of "ultimate clean vehicles" FCVs (fuel cell vehicles). Although the hybrid model is equipped with an electric motor, it is not possible to achieve zero CO2 emissions, which is a major problem for Toyota.
At the same time, it is worth paying attention to Tesla's rise in the electric vehicle market. Tesla's Model S and Model 3, respectively, have an amazing range, making them a disruptor in the automotive market. These emerging electric vehicles have revolutionized the competitive landscape of the automotive industry and made hybrid vehicles even more challenging.
It can be said that the battle for the "ultimate clean car" has kicked off, and for Toyota, it must keep up with the trend of the times, adjust its product layout in a timely manner, abandon the "Prius" that has been leading the automobile market in the past few decades, and move towards the direction of new energy vehicles with more potential and prospects.
These are many of the reasons why hybrid vehicles are not going to enter the global market. In today's increasingly competitive market, Toyota's strategic adjustment is undoubtedly to win a more competitive position in the future.