The value of the brand's sales certification.
In today's highly competitive market, brands need to increase their visibility, reputation and loyalty in a variety of ways to increase consumer trust and purchase intentions. Among them, brand sales certification is an effective means, which can enhance the authority and professionalism of the brand by showing the dominant position of the brand in a certain field or market segment, so as to improve consumers' recognition and preference for the brand. At the same time, brand sales certification can also help consumers better understand market dynamics and product characteristics by providing objective, authentic and credible data information, and reduce consumers' information asymmetry and decision-making costs.
As a professional brand sales certification organization, the consulting company has been committed to providing high-quality, high-efficiency and high-value certification services for brands, and at the same time, it has also continuously improved its own management, technology, service and other aspects to meet the challenges and changes of the market. The consulting firm has provided brand sales certification services for many well-known brands in various industry sectors, such as:
The consulting firm has provided certification services for a well-known mobile phone brand in the global smartphone market share ranking. By collecting, collating and analyzing the sales data of various countries and channels, as well as conducting user research and industry research, the consulting company finally gave the certification results of the mobile phone brand ranking first in the global smartphone market, and announced it through major **. This certification has not only won the mobile phone brand widespread attention and praise, but also established a strong competitive advantage in the global market.
The consulting company has provided certification services for a well-known TV brand in China's TV market share ranking. The consulting company collected, sorted, and analyzed the sales data of various regions and channels, as well as conducted user research and industry research, and finally gave the certification results of the first place in the Chinese TV market for the TV brand, and announced it through major **. This certification result not only won the recognition and trust of the TV brand in the market, but also created a strong brand image in the Chinese market.
The consulting firm has provided certification services for the most popular cosmetics brand in Asia for a well-known cosmetics brand. By collecting, collating and analyzing the sales data of various channels in Asian countries, as well as conducting user research and industry research, the consulting company finally gave the certification results of the cosmetics brand's most popular cosmetics brand in Asia, and announced it through major **. This certification not only won the love and support of Asian consumers, but also expanded its development space in the Asian market.
The above cases show that brand sales certification plays an important role in enhancing brand awareness, credibility and influence, and can help brands gain more advantages and opportunities in the market.
Types and methods of brand sales certification.
Depending on the data** and scope, brand sales certification can be divided into the following types:
Global or regional brand sales certification: refers to brand sales certification based on global or regional market data, such as the world's best-selling car brand, Asia's most popular cosmetics brand, etc.
Industry or market segment brand sales certification: refers to brand sales certification based on the data of a certain industry or market segment, such as the largest domestic e-commerce platform, smartphone market leader, etc.
Single-channel or platform-based brand sales certification: refers to brand sales certification based on the data of a single channel or platform, such as the most popular products on an e-commerce company, the most popular programs on an e-commerce platform, etc.
According to the data indicators and calculation methods, brand sales certification can be divided into the following methods:
Absolute value method: refers to the direct use of absolute values to represent the sales and market share of a brand, such as total annual sales of 10 billion US dollars, accounting for 30% of the global market share, etc.
Relative value method: refers to the use of relative values to express the gap between a brand and other competitors or the industry average, such as a sales growth rate of 50% higher than the industry average, a market share 10% higher than the second place, etc.
Ranking: Refers to the use of rankings to indicate the relative position of a brand on a certain metric, such as the number one global sales.
1. Top three in China.
Comprehensive evaluation method: refers to the comprehensive evaluation of the comprehensive performance of a brand using multiple indicators, such as comprehensive score, comprehensive ranking, etc.
Different types and methods of brand sales certification have different advantages and disadvantages and applicable scenarios, and it is necessary to choose the appropriate method according to the specific situation. Generally speaking, global or regional brand sales certification is suitable for large multinational enterprises with strong international competitiveness and influence;The brand sales certification of industry or market segment is suitable for small and medium-sized enterprises with strong professionalism and leading position;Single-channel or platform-based brand sales certification is suitable for emerging enterprises or individual brands with strong innovation and activity. The absolute value method is suitable for brands with a high level of data and stability, which can intuitively show the strength and scale of the brand;The relative value method is suitable for brands with high data growth and change, which can highlight the advantages and potential of the brand;The ranking method is suitable for brands with a strong sense of competition and goal orientation, which can stimulate the challenge and progress of the brand;The comprehensive evaluation method is suitable for brands with diversity and complexity, and can comprehensively evaluate the performance and value of the brand.
The risks and crises of brand sales certification.
Although brand sales certification has many values and benefits, there are inevitably some risks and crises, which need to be highly valued and vigilant by brands and consumers. Here are some common risks and crises:
Data leakage: refers to the situation where the data of the brand or a third-party organization is illegally obtained, used, disseminated or tampered with due to poor management, insufficient technology, human error and other reasons in the process of brand sales certification. This situation may damage the interests of the brand or third-party organizations such as trade secrets, privacy rights, intellectual property rights, etc., and may also affect the authenticity and credibility of the brand's sales certification.
Data fraud: refers to the situation where the brand or a third-party organization deliberately fabricates, exaggerates, tamperes with or conceals data due to profit-driven, competitive pressure, lack of ethics and other reasons in the process of brand sales certification. This situation may mislead consumers, disrupt the market order, violate legal provisions and other consequences, and may also damage the reputation and image of the brand or a third party.
Data misleading: refers to the situation that the data provided by the brand or a third-party organization cannot objectively, accurately and comprehensively reflect the real situation of the market or product due to selection bias, statistical error, interpretation bias and other reasons in the process of brand sales certification. This situation may cause consequences such as cognitive biases, decision-making errors, and decreased satisfaction among consumers, as well as doubts and distrust among consumers.
The above risks and crises may have a serious negative impact on brand sales certification, and may even trigger a greater crisis. For example:
In 2022, a well-known electronics brand was exposed to using false data in its certification of the world's best-selling laptop market share ranking, allegedly inflating its market share by more than 10%. The incident triggered a strong reaction from consumers, regulators and other parties, resulting in a global boycott, lawsuits, fines and other penalties for the brand, and its market share and reputation fell sharply.
In 2023, a well-known clothing brand was exposed to using unreasonable data** and calculation methods in the certification of its most popular clothing brand in China, which was suspected of misleading consumers. The incident aroused questions and dissatisfaction from consumers, industry associations and other parties, resulting in the brand being boycotted, complained, returned and other reactions in the Chinese market, and its sales and satisfaction fell sharply.
Strategies for brand sales certification.
In the face of the risks and crises of brand sales certification, brands and consumers need to adopt some effective coping strategies to protect their own interests and rights, and also contribute to the healthy development of brand sales certification. Here are some suggestions:
Brand: In the selection of the type, method, organization and other aspects of brand sales certification, it is necessary to make reasonable planning and decision-making according to its own actual situation and goals, and avoid blindly following the trend or excessive pursuit.
In terms of providing data for brand sales certification, it is necessary to ensure the authenticity, accuracy, completeness, and timeliness of the data, and avoid using illegal, non-compliant, and unreasonable data** or calculation methods.
In terms of announcing the results of brand sales certification, it is necessary to pay attention to the way of expression, interpretation, and communication of data, and avoid using exaggeration, misleading, deception and other means or language.
In response to the risks and crises of brand sales certification, it is necessary to discover, analyze, deal with and prevent various possible problems in a timely manner, and avoid evasion, concealment, prevarication and other attitudes or behaviors.
Consumers: Maintain a rational, objective, and critical way of thinking when it comes to receiving information about brand sales certification, and avoid blindly believing or denying any data or results.
When using the information of brand sales certification, it is necessary to consider and compare it comprehensively based on your own needs, preferences, budget and other factors, and avoid relying solely on or ignoring any data or results.
In terms of supervising the process and results of brand sales certification, it is necessary to actively participate, put forward opinions, feedback questions, etc., and avoid passively accepting or ignoring any data or results.
Summary. Brand sales certification is an act that is conducive to enhancing brand value and influence, but there are also some risks and challenges. Both brands and consumers need to have a clear and comprehensive understanding of brand sales certification, and adopt some effective coping strategies to maximize the benefits of brand sales certification. As a professional brand sales certification body, the consulting company will continue to provide high-quality certification services for all kinds of brands in various industries, and constantly improve its own capabilities and levels to adapt to market changes and needs.