Recently, Gansu has touched the hearts of people across the country. At this sad moment, a female Internet celebrity with more than 3 million fans actually said with a hippie smile during the live broadcast, "Gansu ** is 800 kilometers away from me, does it have anything to do with me?"”
This speech caused criticism, and she then publicly apologized, and showed her voucher to show that she had donated 5,200 yuan to Gansu **.
Is such PR too "sloppy"?
The Internet celebrity is called "Director Xuan", and the fans are mainly concentrated on the Kuaishou platform.
As of press time, his account homepage shows that he is 20 years old, has publicly published 221 short **, and has opened 43 live broadcasts.
Her hippie smile and ridiculed Gansu ** happened during a live broadcast on December 19, and some viewers felt uncomfortable at that time.
Since then, the incident has gradually fermented, and netizens bombarded her for being sorry for the people who are suffering in **, sorry for Gansu, and has no sense of public morality and social responsibility.
In the early morning of the 21st, the director Xuan, who was aware of the hindsight, issued a document explaining the situation at the time and publicly apologized.
She said that she had just gotten up during the live broadcast, and she didn't know that ** had happened in Gansu, thinking it was a small **, so she unintentionally said the sentence in the live broadcast slice.
For this reason, I would like to say sorry to the compatriots in the Gansu disaster and the earthquake relief workers......In the coming time, I will also pay attention to the progress of the disaster area, hoping that the disaster will subside as soon as possible, and I will do my best to do so, and I will regulate my words and deeds ......in all aspects of life in the future”
After the apology letter, she attached a screenshot of the donation. The screenshot shows that Director Xuan donated 5,200 yuan to the "Emergency Rescue Gansu**" project through the Hainan World United Public Welfare Association.
This influencer, who has more than 3 million followers at a young age, may really be unintentional.
Gansu** occurred in the early morning of the 19th, and the active time of Internet celebrities is mostly concentrated in the evening, and "just wake up and go on the live broadcast" makes sense at the logical level. According to her previous short **, love romance and sweet smile are the main buying points, so it is also a routine operation to have a concave professional smirk when interacting with netizens.
It's just that no one wants to listen to her explain why she still laughs when she talks about **, and no one can afford her 5,200 yuan donation.
Because the apology was a trumpet, some questioned her insincerity. She responded that tuba had been banned. Netizens then followed suit, "You are 800 kilometers away from me, what does it have to do with me if the tuba is sealed?."”
Another netizen ridiculed, "52000 is reluctant, make a 5200, is this money for you?."Each of the 3.2 million fans spends 1 cent on you, and you also have 320,000, right?”
The public's accusations and ridicule, though thorny, do not cause any serious fault.
* Relentless, catastrophic tearjerker. As an Internet celebrity, no matter how "ignorant" Director Xuan is, he should also have a basic sense of morality. Especially as a public figure, it is an indispensable professional quality to correctly respond to public events, and she should understand the importance of doing something and not doing something.
In the eyes of hot spots, Director Xuan's donation of 5,200 yuan is more like an "exculpation test".
After the misfortune comes out, in order to avoid damage to her interests, she may want to show her love by donating money. But when I think about it, my account has been blocked, and the direction of ** cannot be accurately predicted, and it is unknown whether I can keep the existing 3.2 million fans to make money in the future, so donate 5,200 yuan to see if I can save my reputation.
We speculate not on her psychology to condemn her for donating too little, but to judge her true intentions.
Public figures shoulder the social responsibility of guiding the positive world, whether their mistakes are light or serious, whether the attitude of admitting mistakes is sincere or perfunctory, all the time affecting the social perception, affecting the value judgment of young people.
first ridiculed **, and then tried to use the old-fashioned "combination punch" of "apology + donation" to complete a crisis public relations, which is inevitably utilitarian in the face of disaster.
For her, a more appropriate way to deal with it may be to apologize as soon as she realizes the problem, obey the platform's punishment, and at the same time, continue to communicate sincerely with dissenting netizens and respond to questions one by one.
I have to say that the low reputation of Internet celebrity groups is largely due to the fact that many of them do not have enough sense of self-responsibility and lack of professional quality in dealing with social events.
I hope that latecomers will learn a lesson, and don't just focus on increasing fans, operating and monetizing, and ignore the cultivation of internal strength.