The 2023 "The Game Awards" event had a lot of exciting news for players, the most impressive of which was Capcom's unveiling of Monster Hunter: Wilds, a new installment in the Monster Hunter series. We see: In the trailer, the hunter rides a brand new mount across a field and shuttles between a large number of monsters, and the refreshing action makes people's blood boil!However, to the surprise of many, the release date is 2025, which means that the game was announced two years earlier.
The doctor deliberately checked the previous information, in Capcom's usual strategy, the time between the debut time of a game and the official launch time node is generally about half a year, and the longest will not exceed one year, for example: the company told players the news of "Monster Hunter: Rise" and "Monster Hunter Tales 2" in September 2020, and then the former was officially released in March 2021, while the latter was launched in July 2021. It's not uncommon for Monster Hunter: Wildlands to start promoting it two years in advance, but it's also relatively rare.
Why did Capcom do this?With the follow-up operation of the official, we have a glimpse of the clues!After announcing Monster Hunter: Wildlands, the scheming game company quickly launched a campaign called "Return to World" in the player community to encourage veteran hunters to return to Monster Hunter World!At the same time, they also want new players to join the hunt for monsters. Of course, Capcom doesn't just pay lip service, they also offer attractive discount campaigns.
The above set of combination punches down, the effect is amazing!The doctor took a look at the data of the third-party statistics **SteamDB, "Monster Hunter: World" has been popular since it was launched on Steam in 2018, but the number of active players has fallen to about 30,000 in recent years, after all, the product is a bit old. However, since Capcom called on everyone to "return to the world", the number of players at the same time has exceeded 12 recently90,000, which is quite a staggering number for a game that has been out for more than five years.
It's worth mentioning that Monster Hunter Rise has also enjoyed this wave of benefits, as the game currently has just over 10,000 active players, and has recently jumped to 2About 70,000!The doctor went to check the weekly best-selling list on Steam, and found that "Monster Hunter: World" was around the tenth place, while "Monster Hunter: Rise" was hovering around the fortyth place. "Monster Hunter: Wildlands" was officially announced in advance, which can fully squeeze the residual value of the previous two works.
In addition, Monster Hunter: Wildlands dared to come out so early, proving that Capcom is very confident in it, and the innovative content in the game should be particularly rich, and the slightest release from time to time can make players applaud for two years. This reminded the doctor of the sixth-generation product of the R star next door, which was also released in December 2023 and is expected to be launched in 2025.
Finally, according to another data from SteamDB, after the Steam page of Monster Hunter: Wildlands opened, it immediately rushed to the 73rd place on the list of "hottest wishlist products", although the ranking is not high, but it is already very good for a product that will only be launched in 2025!There is a gap period of nearly two years, in addition to playing a series of old games, players also play the label of new games, we see that the steam label of "Monster Hunter: Wildlands" has "love simulation", "psychological horror" and so on, which is quite interesting!To sum up, Capcom's new product release strategy is quite successful, and players will not get bored while waiting.