The reporter reported coldlyIn 2022, the year of the World Cup, the total revenue of the Brazilian Football Federation reached 12BRL 1.4 billion (24.5 billion euros). This number surpasses any other club in the Brazilian Primera and makes it the most lucrative football organization in Brazilian football. In Europe's top five leagues, where the football industry is highly developed, it is absolutely impossible for the football governing body to earn more than the richest clubs. The scandal over the election of the president of the Football Association, on the surface, seems to be a power struggle that continues the traditional power pattern of Brazilian football, but behind it is still a struggle of interests to control the commercial income and rights and interests of the Brazilian Football Federation.
According to Brazil's ** "Maquina do Esporte (Sports Machine)", behind the battle for the election of the president of the Brazilian Football Federation is the commercial competition between the two brokerage companies Brax and Livemode. The former was formed by the merger of 3 stadium billboard commercial promotion companies, and was established in 2021, the same year (2021) that Ednaardo served as interim president of the Brazilian Football Federation. After Ednaardo was elected president in 2022, the company was awarded a number of lucrative commercial and copyright contracts in Brazilian football. Brax began by striking a partnership agreement with 12 clubs in the Brazilian Liga to compete with the Libra group, which is almost made up of giants from the states of Rio and São Paulo, for dominance of the Brazilian Super League in the future.
Later, with the support of Ednaardo, Brax successfully knocked out Sport Promotion, Brazil's largest commercial competitor for stadium billboards, and monopolized the commercial rights of stadium billboards of the Brazilian Football Federation and 20 clubs in the Brazilian Liga A. In February last year, Sport Promotion took Brax to court for a claim1BRL 5.8 billion (EUR 29.5 million). Brax's ambitions did not thwart as a result, and he went on to beat Klefer to claim the commercial and copyright rights of the Copa do Brasil. Brax also acquired the rights to the Brazilian second division and tried to take away the rights to the Brazilian Northeast Cup owned by Livemode, a company that is a supporter of Bastos, the presidential candidate.
Bastos is the president of the São Paulo State Football Federation, and LiveMode is the broadcaster of the São Paulo State League. He is a major supporter of Libra, Brazil's giant league, but is committed to bringing the best Brazilian football into one and creating a Brazilian Super League that meets the interests of all parties as soon as possible. It is worth mentioning that another candidate, Zevit, is one of the founders of the Libra Alliance. It appears that Bastos has the backing of most clubs and state football federations, which means that if he is elected, Livemode will get more lucrative contracts in Brazilian football, including the removal of Brax, which Ednaardo has strongly endorsed.
Not only is there naked commercial competition behind the chairman** this time, but Fei Ruo, who has insisted on appealing to remove Ednaardo for more than a year, is not a fuel-efficient lamp. He is not a warrior in the pursuit of procedural justice, and there are numerous legal proceedings against him in Alagoas alone, where he works. It mainly focused on the abuse of power and misappropriation** during his tenure as mayor of Boca da Mata in the state, amounting to 28 million Brazilian reals, for which the local prosecutor tried to ban him from entering the town hall for 180 days.
At the 2016 Rio Olympics, Fei Ruo's appointment as the head of the Brazilian men's football team also caused widespread controversy. He used his authority to ask Neymar and other stars to record greetings to the city of Boca da Mata and used these charities** for his mayoral campaign without the player's authorization, and he was eventually elected. Brazilian football is in disarray, and it's no wonder that it has missed the Hercules Cup for 20 years.