Zibo** Zibo Evening News Expo News.
Reporter Zhou Jiannan.
The Spring Festival of the Year of the Dragon is coming, and many citizens have begun to buy New Year's goods, and festival decorations such as Spring Festival couplets, blessing characters, and lanterns are naturally indispensable. On January 7th, the reporter saw in Zibo Yiwu Commodity City, the New Year's decorations in the jewelry area are particularly eye-catching, all kinds of decorations with dragon elements are dazzling, various styles of "zodiac dragon" plush toys, dragon elements of handicrafts have been put on the shelves, traditional Chinese knots, blessing pendants and other New Year's decorations have increased the dragon elements after appearing lively and vivid, attracting many customers to buy.
Flying dragon in the sky" ornaments, pet dragon pendants, zodiac blessing dragon door stickers......The reporter saw in the jewelry area on the second floor of Zibo Yiwu Commodity City that the New Year's decorations full of New Year's flavor have been put on sale, and the merchants have prepared a rich supply of goods in advance. The big red lantern hangs high at the entrance of the shop, and it is a festive scene. During the interview, the reporter met Mr. Yang, who came to buy decorations, and Mr. Yang bought 10 dragon-shaped plush toys, 10 strings of firecrackers for the Year of the Dragon and Chinese knot decorations. "Our company is going to have an annual meeting next week, and we came here to buy some decorations. ”
Now the merchants are busy stocking up, this year's sales are earlier than last year, and many old customers have come to us to book before New Year's Day. Look at this flannel couplet, there is a dragon below, with a strong three-dimensional sense, a good feel, and a variety of sizes, which can meet the needs of different types of houses, from more than ten yuan to dozens of yuan. Mr. Liu, who is engaged in the jewelry business, told reporters that in traditional Chinese culture, the dragon is a sacred beast, symbolizing auspiciousness, and many customers who do business have already asked him to book ornaments and decorations.
Ms. Li, who runs a jewelry store, told reporters that they eat "zodiac rice" every year, and there are currently more than 100 kinds of items in the store, and almost all the New Year's decorations are related to dragons. This year is the Year of the Dragon in the lunar calendar, and compared with previous years, products such as red envelopes and blessing characters in the style of auspicious dragons are especially loved by consumers. "You see that the price of this firecracker string in the Year of the Dragon is 20 yuan, and there is a plush and cute ** dragon on this big blessing word, and the price is 35 yuan. Yiwu Commodity City is almost the same, but the style is different. The reporter learned that the ** New Year's decorations in the store range from a few yuan to hundreds of yuan, and each jewelry also has a variety of styles. Ms. Li said that according to the experience of previous years, it is not yet the peak sales season, and after about half a month, you have to queue up for the checkout.
Zodiac consumption is closely related to life. The zodiac is a symbol of time in China's traditional culture, with a rich cultural connotation, each zodiac has its own unique cultural meaning, entrusting people's blessings and expectations of truth, goodness and beauty, and zodiac-related goods are deeply loved by consumers. Why is zodiac consumption so popular?It is understood that from the perspective of consumers, it is because people's consumption orientation has shifted from functionalism to psychological needs, in order to cater to the atmosphere of the New Year, to ask for a good meaning, so as to obtain psychological satisfaction.
However, some merchants said that the zodiac decorations have certain limitations, and if there are too many stocks, there will also be a situation where they cannot be sold out and pressed in their hands. "Our store is not big, it has only been open for two years, and there are not many customers, so we don't dare to buy a lot of zodiac decorations rashly, and the store is still selling traditional decorations this year. The owner Xiao Wu told reporters.