How should the dead link be set up, do you know?Let's take a look!
How should dead links be set up?
Needless to say, everyone should also understand what dead links do, yes, here is the 404 status code in the HTTP protocol.
When the page does not have the 404 status code that we must return when we submit a dead link, the 404 page itself should also have a text prompt such as the text version of the page does not exist.
SEO encounters a lot of situations like this, I don't know if it's a technical problem or the cause of SEO cerebral palsy, they set up a 404 page like this, when I visit this page, and this page doesn't exist, the status code returned to me is 200, but JS jumps to a URL of 404html link, it tells me that the page doesn't exist.
Theoretically, the implementation logic is fine, you do tell the user that the page doesn't exist, but your status code of 200 tells the crawler that the page exists.
So it's unreasonable to do this, check if your ** is set up like this, and then correct it.
There is also a situation where when the wrong page is visited, it will tell the user that the page does not exist, and jump to the home page or the page visited before a few seconds, but when the user clicks on this page, the status code returns 404, and there is a specific prompt message, and the crawler also knows that the page does not exist. Then make the jump again. It doesn't matter to the crawler, such a jump is reliable.
Set within the main content.
The main thing here is that for the main content itself, such as the content part of the article page, we will set some bold, red (highlight), and anchor text links. But these three points are still the same as they were done many years ago in too many **.
If it's a keyword, it's a link, pointing to the homepage, pointing to the column page, and pointing to the channel page;If it is a keyword, it is bold or highlighted to make it easier to highlight, so as to deceive yourself into doing SEO optimization.
It shouldn't be like that. These points are very small factors, and it is better to make reasonable use of these details than to work on them.
Sentences or words that need to be highlighted in the article are highlighted when they become highlighted. In the process of writing an article, if certain words or knowledge points are mentioned and feel that users may not understand or are interested in referring to them, the link will be set up.
In fact, if you do it in such a normal way, you will find that the links you want to add and the prominent settings of the text are also in line with some SEO skills and methods.
Therefore, to correctly understand the meaning of these details and to set them reasonably, sometimes we are doing SEO. Don't use the thinking of doing SEO to set up content, but use the thinking of setting content to do SEO, which is the right way.