Before the New Year's Eve, no one could have imagined that the Star Journey Star Era ES released closely behind the Zhijie S7 would fall to such a point. Generally speaking, a new car will definitely go through a process of gradual sluggish sales, price reduction and volume, and finally replacement, but almost no model will be on the market for only 17 days on the whole wave of price reduction, and even a new configuration is specially pushed to lower the price, but Chery Star Era ES did just that.
A few days ago, Chery Star Era ES officially launched the "Guochao Edition" model (the new lowest configuration), and the price is only 19880,000 yuan, more importantly, Star Era ES also launched a car purchase red envelope worth 20,000 yuan for the whole system, which is equivalent to a disguised price reduction of 20,000 yuan for the whole system, you must know that Star Era ES will only be officially launched on December 20, 2023, and it will only be 20 days if it is full.
But in the whole month of December, the Star Era ES sold only 14 units in ten days, you can attribute it to the reason for the lack of production capacity, but a new car on the market cannot only produce 14 units in ten days, Chery also understands that the Star Era ES does not attract 200,000 consumers too much, and the slogan of "standard air suspension of the whole system" does not seem to be so charming.
Therefore, the new Guochao version of the model is equipped with CDC and air suspension compared with the previous one, equipped with a front high-end double wishbone + rear five-link suspension, as well as intelligent comfort braking system (SS), free steering system, intelligent torque control system, HDS hydraulic vibration isolation system and other standard configurations.
In terms of power, the Xingtu Star Era ES Guochao Edition is equipped with a permanent magnet synchronous rear single motor, with a maximum power of 185 kilowatts, a peak torque of 356 Nm, and a 000 acceleration of only 74 seconds, in addition, the new car is equipped with 607 kWh lithium iron phosphate battery pack, CLTC pure electric range up to 550 km.
As for the interior, it is almost not much different from the standard version, Star Era ES is a simple style of mainstream new energy vehicles, which looks more comfortable and tidy, 156 inches of 2The 5K central control screen integrates most of the functions on the car, with a built-in 8155 chip, a car machine system developed by Chery and iFLYTEK, and a built-in Lion AI model.
It is worth mentioning that the Guochao version still retains the ISD wind interactive lamp in the front part of the car, which can realize power information, weather forecast, tire pressure, steering projection, etc. 10 kinds of scene patterns, and in the future, it can also expand more scene patterns through OTA upgrades, which is a function that is the icing on the cake.
At this point, the entire product configuration of Xingtu Star Era is relatively clear, and the national tide version (19880,000) replaces the previous Air standard range version (naked car 21580,000), and the PLUS long-range version of the common 400V platform, but also the price of the vehicle to 200,000 yuan, as for the 800V MAX, Max+, Ultra also reduced the price by 2-30,000 respectively, all systems except for the national tide version have air suspension.
In fact, although the sales of Star Era ES are sluggish, it seems that the price reduction is enough, why do you want to specialize in the entire national tide version without empty hanging?Before January this year, the main competitor of the low-end (400V) of the Star Era ES is actually BYD Han EV, the price of the Han is not much lower than that of the Star Era ES, but both the configuration and the power are a little worse, after all, the current Han EV Champion Edition is the model at the beginning of the year, almost a whole generation behind the Star Era ES.
But on January 5, Geely Galaxy E8 was not quite right, this car is also positioned as a medium and large pure electric car, a total of 5 models have been launched, providing 550 km, 620 km and 665 km three ranges, the price range is 1758-22.880,000 yuan, the guide price is 2 lower than the Star Era ES Guochao Edition after the price reduction30,000 yuan, all of which are new cars, and it is obvious that the former is much more cost-effective than Star Era ES.
Of course, objectively speaking, the current Star Era ES Guochao Edition is still ahead of the Galaxy E8 in chassis architecture, double wishbone + rear five-link belongs to the configuration of mid-to-high-end models, but it is still difficult to impress consumers to spend tens of thousands more to buy it based on this alone, after all, under the same **, Galaxy E8 can directly go on the 665km endurance of the starship voyage version, and the endurance is about 100km higher than the Star Era ES Guochao version, which may be more important to consumers, after all, it is the same** Everyone wants to buy a model with a longer battery life.
The original direct opponent of the Star Era Han EV has also ushered in the final stage of the life cycle, BYD has also begun to launch more powerful discounts in the near future, and the final naked car price is likely to be less than 190,000, so we judge that the Guochao version of the Star Era ES is still difficult to boost the sales of the entire car series, and there is a high probability that this car will become Chery's "Die on the market" model, what do you think?