Nowadays, thousands of industries have entered the "fast lane" of digital transformation, and the display industry, as an important carrier of digital visual information transmission, is presenting new opportunities and blue oceans. As we all know,Hisense started through the display industry,Now at home、Commercial、Three major display scenarios in vehicles,It is opening up new growth poles through the layout of products and solutions。
As the core strength of Hisense GroupB2B industry,The development idea of Hisense commercial display is"Pattern opening"。 Through new products, new technologies, and new solutions, commercial displays can better match current and future usage scenarios and user needs, and then deeply rooted in subdivided scenarios, thereby empowering the digital transformation of the industry, and also harvesting a brilliant annual report card.
Different ideas and results:
It has been recognized by authority for its industrial development and investment value.
Commercial display is not like the consumer market, its core competitiveness is to provide customers with complete solutions, and through the medium of display, expand and extend the value of users' industrial development. In recent years, with the continuous optimization of the network environment and the in-depth development of new infrastructure construction, the digital transformation and upgrading of various industries has become a boom, and the commercial display market has returned to vigorous vitality.
According to the research data report, the global market size of typical commercial display products will reach $32.7 billion in 2023, and by 2028, it will further increase to $54.2 billion. Compared with other fields, commercial display pays more attention to whether it has complete solution capabilities, and its simple technical advantages and marketing characteristics are gradually losing its attractiveness to the industry and customers. Hisense Commercial Display paid attention to this trend earlier,Continuously strengthen the ability to provide comprehensive solutions for industry customers,Build a core advantage with industrial development leadership and investment value-added value。
The differentiated development ideas have received recognition from the industry and good feedback from the market. Recently, Hisense Commercial Display has won the 2023 China Audio ** Authoritative Award "Science and Technology Innovation Award Product Award", LED Industry Authoritative Award Aurora Award, Projection Display Industry Authoritative Award Golden Peacock Award, etc. Hisense commercial display is based on technical advantages,Take products as the starting point,Establish a leading strength and status in industrial development and brand value-added,Become the first in the field of commercial display"Break the circle。
Hisense's expansion of commercial display: use technology to adapt to multiple scenarios.
Unlike most brands in the field of commercial display, waiting for users to find products,Hisense's idea of commercial display is to use more scenario-based product solutions to match customers。 For different industries、The use of different scenarios,Hisense commercial display products have flexible adaptability and expansion capabilities。
This year, Hisense commercial display has launched more than 20 new products, fully releasing new momentum for digital transformation through software and hardware collaboration. In the education industry,With the trend of digital transformation of education,Hisense commercial display has launched smart education solutions suitable for different teaching scenarios and different teaching spaces。 For example,In response to the different scene needs of small class teaching and combined class teaching in higher vocational schools,Hisense commercial display has launchedVision BoardCapacitive Double、Three-in-one machine,Through the combination of two or three screens,And then with Zhixue higher education software,Build a full-process teaching environment covering before class、During class、After class。 At present, the program has been implemented in Guanghua School of Management of Peking University and other universities, enabling the digital development of university education and teaching. in addition,For school management and other use scenarios,Hisense commercial display also launched Xinfa intelligent control management platform,You can use the large screen end、Computer end、Pad end or mobile phone end for school daily operation and maintenance management,Support the promotion of school digital management。
Hisense's co-class smart classroom landed at Guanghua School of Management, Peking University).
Focusing on the financial industry, with the popularization of the hall marketing model, frequent data communication and marketing campaign management have put forward higher requirements for the software and hardware architecture of banks. For different service scenarios in the bank, including information display、Consulting、Self-service、Daily meetings and other needs,HisenseVision HUBThe smart tablet comes with conference software、Writing whiteboard、Rich screen transfer and other functions,It can well match the needs of financial data analysis、Interactive discussion and other needs,And in terms of convenience、Ease of use is better connected with the current enterprise software,Improve office efficiency。
With the gradual recovery of large-scale exhibitions and offline terminal scenes, this kind of scene that can be experienced at close range is still the first choice of consumers. For industry scenarios such as cultural tourism and exhibitions, the actual needs are more complex, and energy consumption, display effects, reliability, and convenience are all "big problems". Hisense commercial display through the layout of micro LED all-in-one machine、LED splicing screen、Full-size digital signage and other products,Leading the industry in picture quality performance、Link architecture、Energy saving and low consumption,Let cultural tourism centers、Exhibition and display and other scenarios enter a new stage of digital transformation。
Hand over the one-year report card: the product and the market ushered in a double harvest.
As a "circle breaker" in the commercial display industry, Hisense Commercial Display has handed over a good report card in 2023. There are many commercial display scenarios and a wide range of industries, and it is difficult to achieve a good match without rich product lines and supporting software support. The intensive iteration and listing of these new products,Hisense commercial display has the ability to provide customers with diversified combinations and customized services,This has a great advantage in today's commercial display field。
In addition, the "going overseas" of China's commercial display products is also a highlight of this year. As one of China's earlier overseas enterprises,Hisense has been adhering to the "big head overseas" strategy for many years。 At present, Hisense's overseas business has covered more than 40 countries and regions around the world, and has achieved outstanding results in Europe, the United States, and the Asia-Pacific market. In 2023, Hisense Commercial Display has launched new Goboard interactive tablets, digital signage and other hardware products in overseas markets, as well as VisionInfo software products, etc., to continue to promote overseas business layout and achieve breakthrough growth in scale.
Hisense Commercial Display is a large LED screen created for St. Jacobs Stadium in Switzerland).
Looking back on 2023, Hisense commercial display has achieved a double harvest of products and word of mouth. The new year is coming, and the challenges from the market and the industry still exist, but we have reason to believe that enterprises that study products and respect the market will go further.