Looking back at the unfinished tide of private enterprises in 2022 and the delivery quality dilemma of central state-owned enterprises in 2023, as well as the gradual completion of unsalable real estate projects in 2024, it can be predicted that the narrative in the context of off-plan housing will become more and more difficult. Buying a houseThe decline in trust has made off-plan properties face sales difficulties. However, there are two possibilities that can**: on the one hand, dominant brands can increase sales by stabilizing trust;On the other hand, by making up for the delivery risk by making the profit inverted spread, the sales are realized.
Advantage brand pairBuying a houseThe stability of trust plays a crucial role. In 2024,Buying a houseTrust in the real estate industry has declined, and they need more evidence and security to make decisions about off-plan purchases. And well-known brands can highlight their unique value in such a competitive market environment with their good reputation and quality. By building a brand image and providing high-quality products and services, superior brands can gain an advantage in off-plan sales, stabilize trust and attractBuying a houseeyeballs.
Another possibility is to compensate for delivery risk by inverting the spread. withproperty marketThe challenges of off-plan sales have become more severe. In order to attractBuying a houseThe developer may attract by lowering the **Buying a houseto buy off-plan properties, thereby achieving sales. This strategy of inverting the spread can be effectively closedBuying a houseconcerns about the quality of delivery, and enhancedBuying a houseWillingness to buy.
In 2024, the rigid demand market will face a three-sided attack. First of all, there are a large number of rigid demand products in various cities, and the inventory is generally large. Secondly, the supply of the second-hand market is also sufficient, and a large number of small and medium-sized apartments** are sold by investors. Finally, the suburban rigid demand plots have become the focus of the best reserves in various places.
In the face of such a large supply of rigid demand products, the rigid demand market will face huge competitive pressure. In a highly competitive market environment, improved products may still be an opportunity to break through, as improved products are relatively stable. Improved products can be attracted by improving product quality and optimizing house designBuying a houseto achieve a sales breakthrough.
The year 2024 is a logical low,Buying a houseThe one is inBuying a houseDecisions are no longer made solely on anticipating the futureRoom ratesThe logic of ups and downs and value preservation and appreciation, emotional transactions and emotions have also become very important. PropertyTransactions are not only based on economic indicators and rational analysis, but also related to emotional value and emotional experience.
In this field, high-end customersCircle marketingand for womenExperiential marketingmay be a highlight. High-end customersCircle marketingIt can be attracted by providing personalized services and creating a high-end social circleBuying a houseof attention. And for womenExperiential marketingIt is possible to satisfy women by creating a good living environment and providing personalized supporting facilitiesBuying a houseneeds and experiences, thereby elevatingBuying a houseSatisfaction and loyalty.
In the pastBuying a houseThe one is inBuying a houseDecisions are often made with attentionPropertyof the potential for value preservation and appreciation, but with theRoom ratesof the decline and increased uncertainty in the marketBuying a houseThe buying logic is shifting. futureBuying a housewill pay more attentionPropertyWhether it is suitable for living, whether it can provide a comfortable living environment, convenient transportation and perfect community facilities, etc. The quality of living will beBuying a houseAn important factor in decision-making.
In this context, developers can be attracted by providing a high-quality living environment and perfect supporting facilitiesBuying a houseto achieve sales. For example, developers can pay attention to the greening and landscape design of the community, and set up convenient facilities and facilities in the communityCommunity eventspremises, providing convenient transportation and supporting services, etc., to improveBuying a houseResidential experience and satisfaction.
In conclusion, the real estate market in 2024 will face a series of challenges and opportunities. The value weight of the dominant brand will increase, the improved product may become an opportunity to break through, and the emotional purchase and living quality will becomeBuying a houseimportant considerations for decision-making. Developers can adapt to market demand andBuying a houseto adopt corresponding marketing strategies to respond to market changes and achieve sales breakthroughs.