"Science and Technology Innovation Board**" on December 27Today, the China Association of China has solicited opinions on four group standards such as "Automotive Cockpit Electronic Information Head-up Display" (hereinafter referred to as the "Draft").
The Draft Opinion makes detailed provisions on the terms and definitions, technical requirements, test methods, inspection rules, signs, packaging, transportation and storage of head-up displays for passenger cars.
It is worth noting that the drafting units of the Draft Opinion include:Jiangsu Xintongda Electronic Technology Co., Ltd., Chongqing Lilong Group, Huawei Technology, Beijing Future Black Technology, Xiaomi Automobile, Chengdu University of Technology.
Head-up display, abbreviated as HUD, is a driving assistance instrument used in automobiles, which is a comprehensive electronic display device composed of electronic components, display components, controllers, etc. It can project vehicle speed, navigation information, warning and other information in the form of images and characters to the front of the driver through optical components.
Among the above-mentioned drafting units, Huawei and Xiaomi's car brands have recently come to the news.
Just yesterday, Huawei officially released the M9. In terms of intelligent cockpits, Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of the Intelligent Vehicle Solution BU, introduced a number of features, including AR-HUD.
The M9 debuted Huawei's immersive head-up display systemIt supports AR road navigation, the maximum brightness of the icon is 12000nits, and it supports 75-inch imaging area, 85 meters away;Equipped with a privacy shield, it claims to block 90% of second-row conversationsIt has 25 acoustic units, 2080W power amplifier, 71.4 surround sound field.
On the Xiaomi side,Xiaomi's automotive technology conference will be held tomorrow.
In addition to the above two companies, there is no shortage of car companies in the industry chasing HUD.
It was unveiled just last weekNIO ET9 is the first time that the instrument panel has been canceled and the industry's first full-focal AR HUD has been adopted after the Ideal L series and Changan Deep Blue S7.
According to reports, ET9's AR HUD can achieve a 31-inch WHUD with a near-focus plane of 5 meters, and an equivalent 120-inch AR-HUD at a distance of 15 meters from a far focal plane.
In terms of HUD penetration, according to data from the Gaogong Intelligent Vehicle Research Institute, from January to September 2023, the front of passenger cars in the Chinese market (excluding import and export) will be delivered with 149 WAR HUDs as standard540,000 units, a year-on-year increase of 4586%。Among them, WHUD is still the mainstream. In terms of AR HUD, in the same period from January to September, the number of AR-HUDs installed as standard equipment exceeded 100,000 units, reaching 13230,000 units, a year-on-year increase of 8248%, which is still in the early stages of scale and volume.
In terms of overall scale, according to the latest research report of QYRESEARCH, the global vehicle HUD system market size is expected to reach 39 in 2029$1.7 billion, with a CAGR of 148%。
In a recent research report, Founder** pointed out that the HUD market has broad prospects, and the M9 is expected to lead the rapid growth of AR-HUD. The innovation of in-vehicle optical display technology is gradually moving towards large-screen + technology diversificationAs the first screen of intelligent driving, AR-HUD not only deeply integrates the functions of intelligent driving instruments, but also has more innovative applications worth exploring, including giant screen viewing, digital elves, metaverse carriers, etc., and has broad development prospects.
In terms of the company, Ping An ** said that domestic manufacturers in the field of AR-HUD have made certain opportunitiesAt the same time, local manufacturers have good competitiveness in service response, localized R&D, and cost control capabilities, and are optimistic about the investment opportunities in the domestic related industrial chainsRecommend Huayang Group, Jingwei Hengrun, Fuyao Glass, and it is recommended to pay attention to crystal optoelectronics.