Lei Jun's life spanned three eras, and in each era he challenged the world's best.
His entrepreneurial story is not only a microcosm of the rise of China's science and technology, but also a banner to climb the pinnacle of science and technology. His success lies not only in his personal talent and hard work, but also in his love for technology. His legend has not only set an example for entrepreneurs, but also injected inexhaustible impetus into the technology industry.
1. Kingsoft: Heroic Dream, Fighting Microsoft.
In 1992, Lei Jun, who had just graduated, joined Kingsoft with a heroic dream. Six years later, at the age of 28, he resolutely carried the banner of national software. In the same year, Lei Jun set up a scholarship of 500,000 yuan at Wuhan University, although his monthly salary at the time was only 4,000 yuan.
During the period of Kingsoft Software, Lei Jun was a famous "Zhongguancun model worker". He leads by example and works more than ten hours a day. He emphasizes "perfectionism" and requires employees to pursue the ultimate detail and quality in the product development process. The summary is, second-rate companies, first-class requirements.
In the era of China's IT industry, the first generation of gods were struggling to survive in the cracks of the Windows system, and Lei Jun was also caught in the reputation of "national software" and missed the glory of the Internet era.
Second, Xiaomi mobile phone: follow the trend and challenge Apple.
Lei Jun, who stepped down as CEO of Jinshan, has become the most successful angel investor in China in just a few years, looking back on the bitterness of the previous venture, he deeply realized: there are too many smart people and hard-working people in this world, which is just a necessary condition for doing things, and more importantly, people must follow the trend.
In 2010, with insight into the mobile Internet era, Lei Jun founded Xiaomi, with the business philosophy of "following the trend" and "making friends with users".
At the beginning of Xiaomi's establishment, it showed Lei Jun's excellent strategic layout. 1.Social - Mi Chat, this is China's first instant messaging software, if Tencent responds a little slower, there will be no WeChat;2.China's first customized Android - MIUI, when the native Android was extremely difficult to use, "China Cool Union" users popular brush MIUI;3.Hardware - Xiaomi mobile phone, the first Internet thinking to make mobile phones, and later Apple Cook also proposed the ecology of "hardware + software + Internet".
Many young people don't know that it was after the birth of Xiaomi that a series of innovative thinking led the global rise of China's consumer electronics and manufacturing industry in the past ten years. Especially in Western Europe, an economically developed and culturally diverse market, Xiaomi mobile phones have broken the record of China's mainstream technology consumer goods in the world's high-end market.
3. Xiaomi Auto: Ready to go, pointing at Musk.
However, Lei Jun's entrepreneurial journey did not stop. At the beginning of 2021, Lei Jun announced that Xiaomi would enter new energy vehicles, which was the third venture in his life. This time, he will once again cross the border to challenge Musk, the strongest man in the new era.
In fact, Lei Jun and Musk are very similar in many ways, such as they have distinct personal characteristics, they are always making breakthroughs and innovations, and even Mr. Lei has invested in Galaxy Aerospace, which builds rockets. In the final analysis, the gap between the two is also caused by the national conditions and scientific and technological level of their respective countries. I believe that one day, there will be a peak showdown between China and the United States!
Today's Xiaomi is actually far more powerful than everyone knows. On the one hand, it has global appeal on the user side, with more than 75% of Xiaomi mobile phones sold overseas, and the world's largest smart hardware ecosystem has been established. On the other hand, it has accumulated deep accumulation on the technical side, invested in nearly 1,000 first-chain companies including BYD, and has a good relationship with overseas core first-class chains.
Looking at the main players of electric smart cars in China. BYD, still traditional thinking, only electrification, ignoring intelligence, low-end car sea tactics, will eventually become another Volkswagen. Ideally, positioning the "daddy car", it is difficult to go to the world, and there is a high probability that there will be a long-term infighting with Huawei cars such as "Wenjie". NIO, the high-end brand is successful, but I want to do everything, and I don't do anything well, when will the burning of money end?Xiaopeng, the intelligent technology is quite good, but the operation team is immature.
In the end, you will find that the only one who can really wrestle with Tesla in the mid-to-high-end market may be Xiaomi Auto. Although Xiaomi cars have not yet been released, the recent spy photos have refreshed the WeChat index. It can be seen that everyone has high hopes for Xiaomi cars.
Lei Jun makes a car, the destiny returns, the thunder word is electrified, and the military word is car. The three legendary entrepreneurial histories have witnessed Lei Jun's leaps and breakthroughs from software Internet to intelligent hardware to new energy vehicles, inspiring generations of innovators to move forward bravely.
People are great because of their dreams, and only by constantly challenging and daring to break through can we win the future.