The entertainment industry has always been a place that many people are fascinated by.
Not only can you get paid handsomely by becoming famous, but you can also rely on the star effect to run your own business.
Many celebrities have created their own brands, whether it's clothing or food, they endorse it themselves, and fans are more than happy to support the purchase.
There are two sides to everything, they can make a lot of money or they can fail to invest.
But emaciated camels are bigger than horses.
Therefore, even if a star wants to be defeated, he needs considerable "strength".
However, there are always some surprising things that are perceived by the public as business-minded people.
For example, Jack Ma and Huang Xiaoming, who made a big purchase of a French winery, but in the end it failed to live up to expectations.
People from all walks of life arrived and generously "bought" the winery.
The starting point of the story dates back to 2016, when French wineries were in the spotlight, with well-known stars such as Huang Xiaoming and Carina Lau showing a keen interest in the field, and even the big name Jack Ma was involved.
They had spent years with the hope of a better future, but they did not expect the winery to go out of business.
As we all know, investing is not something to be taken lightly, but requires extreme caution. The slightest mistake can lead to huge losses.
Maybe it's because it's relatively easy for stars in the entertainment industry to make money, so they also have considerable confidence in their investment ability, and always feel that they have "talent" and don't lose too much.
In this case, they are not afraid of losses.
At that time, the wine industry attracted the attention and favor of bigwigs from all walks of life in the investment market.
During the filming of the movie, for example, Li Yapeng also went to a winery in France.
The entire screen is filled with the idyllic atmosphere of a tranquil French winery, as if you can feel the romantic atmosphere when you are in it.
It is reported that during the wine tasting at that time, Li Yapeng and Xu Jinglei had a soft spot for this feeling, and drank dozens of glasses in one go.
Not only Li Yapeng, but also many other stars will deliberately shoot such scenes in the plot.
Perhaps it is because the celebrities have done a good job of "publicity" that they can make the celebrities fall so fond of this red wine, and its taste must be extraordinary.
In this context, many wealthy people began to have the idea of buying a French winery.
One of them is the business magnate Jack Ma.
Ma Yun believes that he relies on the towering tree of an e-commerce company, and even if he encounters real losses, it is only insignificant.
In the eyes of many wealthy and celebrities, Jack Ma has been a solid businessman for many years, has a keen eye for investment, and rarely loses money.
After everyone saw the situation, they began to prepare.
It is reported that Ma Yun was bold and resolute and acquired three wineries in one fell swoop, and it took about millions to buy one winery.
Jack Ma's generosity also indirectly proves that the future development prospects of this field are very optimistic.
Many well-known celebrities have expressed interest in getting involved in the wine industry, and they have even invested millions of dollars.
At that time, France had the largest number of winery regions, about 7,000, which is simply a staggering number.
All eyes are on the land, and the number of wineries purchased by the Chinese is staggering.
Many European sellers are shocked because they are faced with the spending power of many wealthy Chinese people.
Until 2008, the import volume of red wine continued to increase.
Maybe it was because they saw everyone attacking one after another, Huang Xiaoming and Carina Lau couldn't hold back, eager to share this craze, so they began to set their sights on this direction.
There is no doubt that the wine industry has been booming in the past two years, and it is foreseeable that the future will be strong. At this critical juncture, it is undoubtedly wise to seize the opportunity to make a big profit.
So, they bought the winery first, waited for the winemaking to finish, and used their status as a star to create their own brand and sell the product.
What happened then was that fans began to support it, and its fame grew and spread widely.
They also have their own favorite customer groups, as celebrities, their best products naturally can't be priced too low, not only to match their value, but also to make fans and friends acceptable. Moreover, if the selling price is too low, it will affect their profits.
Therefore, they mainly focus on high-end products, so ** is not affordable for the average person.
Even Yao Ming was attracted by the value given to it, and it is reported that not only the stars in the entertainment industry, but also the wineries he bought at one time were as high as 6.
According to the development trend at that time, the larger the investment, the more considerable the return.
Everyone aspires to be able to make a lot of money in it, but making money is never easy.
While everyone is fantasizing about future wealth, reality brutally pulls them back to reality.
Merchants have subtly attracted the favor of consumers.
At the end of the day, the main reason why people love this wine is that for many wealthy people, tasting it means establishing one's identity.
In fact, the cheapest of these wines can be as little as 2 dollars, and then, after being repackaged, when sold in our country, ** can be multiplied several times and unimaginable.
Despite the reality in front of us, there are still people who are willing to accept it.
Some people say that those who are willing to fight will be beaten, and those who are willing to be beaten will be beaten, so what can be done?
Why are people so keen to make red wine more popular?
The first thing is to make sure that the "publicity" is sufficient, and in fact, the observant viewer will notice that many films include plots of wine.
The plot setting about wine is mainly based on **"sold", even if it is an ordinary quality wine, it is also given a very high value, and if the year is right, ** is ridiculously high.
With the continuous innovation of film and television dramas and movies, the image of red wine representing noble status and wealth and luxury is deeply rooted in the hearts of the people.
In many episodes, whether it is a domineering president, a rich second-generation identity, or some high-level social gatherings and dances, you can see the "blessing" of various red wines. After all, this is a very common situation.
In this way, it was agreed that tasting this wine was more classy than any other wine.
Wine sales here are doing an excellent job. In addition, the wine sales here are very successful. In addition, wine sales here are quite good.
It is important to understand that a product that sells well means that it has a wide audience, so advanced marketing tactics must be employed.
With a variety of soft advertising techniques, they have made this wine a symbol of high-end status. Because it represents a status symbol, many people rush to buy it, including some ordinary people.
Subsequently, there was also the appearance of wine tasting classes, which immediately attracted many people to join and was warmly welcomed by everyone.
Due to its widespread acceptance and lucrative profits, more and more people are investing heavily in this space, even celebrities.
However, in fact, they have all fallen into the trap of merchants, and it is undeniable that the routines have been attractive since ancient times.
Merchants will grade the liquor in a disguised way, and if the customer is not satisfied with the taste or atmosphere of the liquor, they will recommend the wine to the customer.
Over time, there will be a consensus that drinking wine is a symbol of a high-class lifestyle.
However, this good time didn't last long. At first, the sales volume in our country was really enviable.
Nowadays, wine sales have lost their former glory and are even declining.
It takes a certain amount of luck to make a quick profit on an investment in a winery, because it takes ten years for the whole cycle to go from investment to profitability.
Perhaps influenced by other people's earnings, many celebrities do not consider the possible adverse effects of this phenomenon. In their opinion, as long as they maintain their status, they will always have fans and friends to support them.
Although fans and friends have always been regarded as the "leeks" of their idols, even so, fans have never noticed any routines and have always faithfully "followed" their idols.
However, in reality, most of the wineries in France are of average quality. Because the locals don't let the "high-quality" liquor out, but keep it in their own hands to make more money.
What's more, if wine is really that easy to make money, why don't they just do it themselves?Why give up the opportunity to make money to someone else?
It is obvious that this industry is not very profitable, and it is not easy to make a lot of money quickly, and the local residents know the industry very well, so they can only deceive foreigners who do not know much about this industry.
Some celebrities are involved in their own fixed patterns, they thought the future was bright, but they didn't expect to quickly fall into trouble.
The French are naturally worried, because it is not easy for them to find some powerful "grievances", after all, Chinese consumers are not willing to pay.
They are well aware that once sold to Europe and the United States, ** will inevitably be greatly discounted.
Fortunately, the vast majority of people are very sensible, they have seen through the tricks of the merchants, and they also know that wine is indeed cheap, so they are reluctant to buy it.
Merchants are now psychologically burdened because a lot of inventory cannot be sold.
If you are at a low price**, you will feel psychologically unbalanced;However, if the current ** is maintained, there may be no one to take the order.
They decided to dump all the wine, thinking that maybe in the future, they would be able to make a lot of money.
However, based on the current situation, this possibility is still very slim.
It is quite common for many celebrities to claim to think about their fans, but in fact they are secretly cutting off the interests of their fans.
I hope that everyone can always stay sober in the future, do not blindly follow the trend, and avoid buying some items that are beyond their means.