On the evening of December 2, Beijing's Shougang Big Air staged an amazing feast of ice and snow. The FIS Snowboard and Freestyle Skiing Big Air World Cup came to an end here. The world's first permanently preserved and used ski big air venue attracts top athletes and ice-loving spectators from all over the world with its unique "industrial style" and convenient supporting facilities. The Shougang Big Air not only attracts athletes, but also spectators from all over the country. Here, the audience can feel the beauty of "Snow Flying" up close, and can also participate in activities such as check-in stamps, VR skiing experience, and the pinnacle electronic music festival. In this place, known as the "Double Olympic City", ice and snow sports have once again focused the world's attention here. The success of this event is inseparable from the efforts of the organizing committee, and it is also inseparable from the thoughtful support work of Shijingshan District.
In order to ensure the safety and service quality of athletes and spectators, Shijingshan District has made full planning and deployment in advance, and formulated a complete work plan with the Winter Olympics as the standard, covering event security, audience organization, volunteer service, medical security, urban publicity and other aspects, which has been unanimously appreciated by the FIS and many athletes. The Beijing Winter Olympics ignited people's dreams of ice and snow, and also ignited the development vitality of Shougang, the base of the old industrial zone. In 2023 alone, Shougang Big Air has attracted millions of check-in records, and the value of ice and snow resources has been continuously released, becoming an important engine for urban rejuvenation. The charm of ice and snow sports is everywhere, it brings not only challenges and achievements to athletes, but also joy and passion to spectators. It makes people feel the charm and power of ice and snow, and stimulates people's love and enthusiasm for ice and snow sports. Whether on the field or in the audience, ice and snow sports can make people feel endless fun and exhilaration.
The development of ice and snow sports is a long-term and arduous process, which requires the joint efforts of enterprises, enterprises and individuals. We should strengthen the publicity and promotion of ice and snow sports, so that more people can understand and participate in them. At the same time, it is necessary to provide better venues and facilities to create better conditions and experiences for athletes and spectators. Only in this way can ice and snow sports be more widely developed and promoted in China, so that more people can enjoy the fun and health brought by ice and snow. Let's burn passion, challenge ourselves, and chase the dream of ice and snow together!With its strong economic strength and rich cultural heritage, Beijing has repeatedly demonstrated its strength as the host city of global sports events. Recently, Beijing successfully hosted the Big Air World Cup, which is a practical action for Beijing to fulfill its promise to bid for the Winter Olympics, and it is also a manifestation of Beijing's advantages as a "double Olympic city". The successful holding of this event has laid a solid foundation for promoting the development of the ice and snow industry and helping the functional construction of Beijing International Exchange Center.
Beijing's strength and experience in sports events have been fully proven in international sports events. This winter, Beijing has successfully hosted three top international ice and snow events, and there will also be the Grand Prix of Figure Skating Grand Prix Finals and the Short Track Speed Skating World Cup in Beijing. The Beijing Municipal Sports Bureau will continue to introduce high-level international events in other ice and snow sports to continue to promote the development and utilization of the Winter Olympic legacy. This is not only to satisfy the general public's love for ice and snow sports, but also to promote consumption through sports and help the capital's high-quality economic development. Beijing attaches great importance to the integration of sports and culture, and through various forms of sports events and cultural activities, citizens can better understand and participate in sports, and enhance the awareness of national fitness. The success of the Big Air World Cup has also provided better international exchange opportunities for Chinese athletes participating in the 2022 Beijing Winter Olympics, and has also brought the fun and passion of ice and snow sports to more people.
Beijing's international sports events are not only to show the strength and charm of the city, but also to promote the development of the sports industry and the popularization of people's sports. Beijing will continue to work hard to provide solid support for the holding of more and higher-level ice and snow events, so that ice and snow sports can flourish on the land of China.