More and more people don't go to the barber shop to get their hair cut?Industry insiders reveal the inside story
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Do you often see some people with messy hair growth, or even some people simply cut off their hair?
Do you wonder if these people are too lazy, too poor, or too unusual?
In fact, you may not know that these people may choose not to shave their heads at the barbershop because they are tired of the barbershop routine.
What to prepare?Why are you tired?
i.How do barbershop charges change?
As you may recall, a few years ago, a trip to the barbershop to shave was only a few bucks and the service was considerate.
The hairdresser will suggest a hairstyle that suits your face shape and preferences and massage your scalp to make you feel comfortable.
But what about now?Going to the barber shop to shave not only costs tens or even hundreds of dollars, but also the service attitude is also very poor.
The barber will give you a random hair cut and then sell you various products such as shampoo, conditioner, hair mask, hair oil, etc., which will annoy you.
Why is that?It turns out that barbershops are billed based on cost and profit. Costs include rent, utilities, employee salaries, equipment maintenance, etc., while profit is revenue minus costs.
With the development of the economy, the cost of barbershops is getting higher and higher, especially the rent, which accounts for a large part of the cost.
In order to guarantee profits, barbershops will have to increase their fees or increase their revenue through other means, such as selling products, loyalty cards, discount coupons, etc.
In this way, the barbershop becomes a commercial institution rather than a service establishment, whose purpose is to make money rather than satisfy customers.
Secondly, how can the service of the barbershop deteriorate?
Maybe you remember when you went to the barber shop to shave a few years ago, the barber was professional, attentive, patient and friendly.
But what about now?If you go to the barber shop to shave, the barber will be layman, careless, persistent, indifferent, and will provide you with the most convenient service according to your whims and interests, making you feel uncomfortable and nervous.
Why is that?It turns out that the barbershop's services are staff-based and managed.
Employees include hairdressers, assistants, receptionists, etc., while management is your boss or superior. With the development of the economy, the competition for barber shops is becoming more and more fierce, especially in some big cities, barber shops are everywhere, but there are not necessarily many customers.
In order to capture the market, barbershops had to lower the bar and recruit inexperienced or unqualified employees.
Pay them extremely low wages and get them up to speed quickly instead of training or testing them.
This leaves the barbershop short of professionals and full of amateurs.
Their skills are not up to par, their attitude is not correct, their service is not standardized, and even mistakes or accidents occur, such as cutting off customers' hair, dyeing allergies, perming failures, etc.
As for management, barbershop owners or their superiors simply don't care about the welfare and development of their employees.
It only cares about the performance or profit of the workers, and sets some unreasonable goals or regulations for the workers, which puts a lot of pressure on the workers.
On the contrary, they provide a good environment or opportunity for workers to improve their own qualities or skills.
In this way, the barbershop loses its spirit of service and becomes commercial, with the aim of completing tasks rather than satisfying customers.
Thirdly, how can the routine of the barbershop become so tiring?
You may remember that a few years ago, when you went to the barber shop to shave, the barber was sincere, sincere, and respectful of you.
But what about now?They go to the barber shop to shave, the barber will be cunning, hypocritical, contemptuous, they will act according to their own ends and interests.
Offer him the most advantageous plan or trick to make him feel passive, powerless, and angry.
Why?It turns out that the barbershop's ** is designed according to your strategy and tactics.
Strategies include attracting customers, retaining customers, increasing spending, etc., while the means are your language, skills, psychology, etc.
With the development of the economy, there are more and more barbershops, especially some chain stores or branded barbershops.
Barbers receive some professional training or guidance to learn advanced routines or techniques to use on their clients.
They use inductive questions or answers to guide customers to think about or choose your product or service
There will be some favorable conditions or restrictions that can be used to encourage customers to decide or take action to buy your product or service.
These routines or tricks may seem tempting and useful, but they are actually some of the tricks used by barbershops to deceive customers, depriving them of trust and money.
This is because these products or services don't always match the real needs of the customer.
And these products or services are not always truly premium, effective, safe, or secure.
Conclusion. The barbershop was originally a place to provide beauty salons to people.
However, with the development of the economy, the ** of the barber shop is getting higher and higher, the service is getting worse and worse, and there are more and more routines, and many people have lost confidence and interest in the barbershop, and even choose not to go to the barber shop to shave their heads.
How can barbershops change their business model, improve service quality, and regain the trust and affection of customers?
This question is not easy to answer and takes time and effort.
However, I believe that as long as the barber shop returns to the essence of service, respects the needs and preferences of customers, provides professional advice and solutions, and provides reasonable fees and discounts, it will definitely win the hearts of customers again and make them willing to shave their heads again.
What do you think?Feel free to leave a message in the comment area.