Drone deliveryFly into the homes of ordinary people.
Author |Wang Wang edited the first picture of the vine Zhou**: The WSJ propeller roared, and the lawn was swept up by the wind and rippled. The plane slowly descended, bringing Papa John with it'S chunks of pizza.
In four cities in North Carolina and Texas, takeout lovers have the opportunity to experience the sci-fi scene in their own yards. 
Yes, in order to make the delivery faster, humanity has racked its brains and rolled up from the ground to the sky. Israeli technology companyflytrex, let users eat a hot hamburger that fell from the sky and still has a "pot gas", and they themselves have tasted the frenzy of investors: since its inception in 2013, a total of more than $60 million has been raised;Among them, the C round in 2022 will melt 40 million. One simple reason: fast. Compared with the busy and complicated ground traffic, the sky is much wider, at least there are no traffic jams and traffic lights. With the advancement of drone technology, the flight speed and distance are gradually increasing. Flytrex's drone can reach a top speed of 51 kilometers per hour, and the fastest delivery record is that it takes only 13 minutes from the time a customer places an order to eat the takeaway. Coincidentally, Google's drone companywingIn addition, the minimum fulfillment time of each order is compressed to an extreme of 25 seconds. Due to the ease of operation and low flight cost, drones are easy to go deep into places with inconvenient transportation, which makes drone delivery particularly marketable in the United States. 
Source: Dronedj: Courier companies in the United States face an embarrassing problem. In order to make the unit more efficient, either let the courier deliver more goods at once, or shorten the cycle of waybills. These are easier to achieve in densely populated cities, and two-thirds of the population in the United States live in sparsely populated suburbs and rural areas. Just imagine, in order to take a bite of a 5-yuan burrito, not only the takeaway brother has to break his leg, but the merchants and customers also have to pay high delivery costs, resulting in a "three loses" situation. Drones can be a solution. The founders of Flytrex founded the company because of the huge opportunity of suburban delivery. Especially during the pandemic, drone delivery is a more convenient and efficient way to deliver zero-contact, and many consumers have seen and embraced drone medicine delivery and food delivery in the past three years. It's no surprise that Flytrex raised $40 million in Series C funding last year. In fact, drone delivery is no longer news, major e-commerce, retailers, and logistics companies have layouts, and an arms race is in full swing: retail enterprisestescoIn 2020mannaThe cooperation launched a drone delivery service, and nearly 10,000 items were delivered to Ju** in the first year. In November 2022, an online ordering companydoordashand Wing, a drone company owned by Google, announced a pilot drone delivery in Australia's southeastern Queensland region. 
Source: Gizmodo AustraliaWalmartHas partnered with four drone delivery companies (droneupziplinewingandflytrex) and established 36 stores in 7 U.S. states as drone delivery centers. amazonPrime Air has launched its own drone delivery program to deliver in pilot areas in California and Texas. The exploration of domestic enterprises is even more than thatJD.comAs early as 2015, it began to explore drone delivery technology, and since then, it has established a three-level drone logistics distribution and general aviation logistics system of trunk line, branch line and terminal. Eventually, an intelligent logistics network of "air-ground integration" will be built to expand the e-commerce business to rural areas with backward logistics. MeituanSince the launch of the drone project in 2017, it has landed 7 business districts and 17 routes in Shenzhen, Shanghai and other cities, providing drone delivery services for 14 community office buildings and 4 5A-level scenic spots, and has completed more than 18 user orders40,000 orders. SFNot only the layout of the UAV intra-city emergency delivery business, but also saw the opportunity in the field of regional logistics. Fengniao Technology, a large-scale unmanned aerial vehicle company under its umbrella, has built a medium-to-large UAV ecology with an industrial load of 150 kg to 3 tons, and built a three-stage air transport network of "trunk large manned transport aircraft + regional large UAV + terminal small UAV". Due to the large load capacity, long range, long endurance, and high-altitude high speed, it is far ahead, and it is rumored that it has been incorporated into the national team and sent to "Dongfeng Express" instead. Tech companies talk a lot, but there seem to be very few people around who have actually used drones to make deliveries. This is not an illusion, whether in the United States or China, the "pilot areas" for drone delivery are carefully selected. Under the constraints of technology, cost, policy and other factors, UAV delivery is still a long way from large-scale application. As far as technology research and development is concerned, although drone technology has advanced by leaps and bounds, there are still certain limitations in terms of endurance, stability, load capacity, etc., resulting in limited delivery range. Usually the maximum load capacity claimed by drone delivery companies is 5-10 kg, which may be far from being reached in actual use. It is said that 85% of Amazon understands that the weight of goods is in 2Under 3 kg. In addition, drone distribution also needs supporting software and hardware facilities, including equipment operation and maintenance, route scheduling, personnel management, etc., as well as docking with the order system and warehousing system. The cost of developing, building, using and maintaining the entire system is very high. 
The difficulties in the research and development of the drone delivery service process summarized by Wipro can still be overcome, and the regulatory policy is an iron threshold. At present, countries around the world have relatively strict policies on UAVs. In the United States, for example, the Federal Aviation Administration (FAA) has a series of strict regulations on the scope of operation of drones, and requires that drone operations must be carried out within the field of vision of human pilots. For commercial delivery drones such as Flytrex, the FAA has a separate review and exemption on the prescribed terms. Only with an exemption from the FAA can it be possible to carry out a drone delivery business. Domestic supporting regulatory policies are also gradually being implemented. In 2021, the development of low-altitude economy was proposed for the first time in the "National Comprehensive Three-dimensional Transportation Network Planning Outline".In 2022, the Ministry of Transport and other departments issued the "Guidelines for the Construction of Transportation Smart Logistics Standard System", which contains 4 standards related to drone delivery;The Civil Aviation Administration of China (CAAC) issues approval letters and licenses to UAV transport companies for specific types of UAV operators, from the assessment and approval of the operation ability and operation level of the whole process of man, machine, management and environment. When will drones be able to fly into ordinary people's homes?According to Gartner**, there will be more than 1 million drones delivered worldwide by 2026, with a global market size of more than $8 billion. **Data unfolds an imaginative picture to us, but at present, how to break through the technical bottleneck and find a suitable business model is a problem that every entrant needs to think about.