NIO, which has been on the new energy track for so many years, but has not been "officially established", is finally coming out. A few days ago, according to the Ministry of Industry and Information Technology, NIO appeared in the "Credit Information Management System for Vehicle Manufacturers", which means that NIO has obtained independent production qualifications. Although the news has not yet been officially affirmed by NIO, judging from the current overall performance of NIO, there should be no suspense about this independent production qualification.
Today, when the entry threshold for new energy vehicle production is extremely high, NIO can still obtain independent production qualifications, which shows that the company does have two brushes. On the road of new energy vehicle manufacturing, NIO has gone through a difficult stage that makes people question, and has become the most creative car company among the new car manufacturers with its excellent products and services such as battery swap mode. Now holding the "birth permit" in hand, NIO is no longer a wild child that relies on "OEM" to achieve production and sales. With more confidence and the right to speak, this also means that the domestic new energy vehicle market will usher in the "NIO era".
NIO has been a bit of a sought-after lately
In the field of battery-swapping travel, NIO has now become a benchmark in the new energy vehicle industry. Last month, shortly after the strategic cooperation with Chang'an, the two sides signed a strategic agreement with Geely, and the two sides will carry out comprehensive cooperation in many fields such as battery swap battery standards, battery swap technology, battery swap service network construction and operation, battery swap model research and development and customization, battery asset management and operation.
From the initial insistence on "long-termism" and the fact that the operation of the battery swap network was not favored, to attracting many car companies to join hands, and several are still negotiating, today NIO has successfully interpreted the truth that whoever has the core technology has the right to speak in the battery swap.
As the world's largest operator of smart electric vehicle battery swapping networks, NIO has built and operated more than 2,100 battery swap stations in the global market, creating the best experience in the industry for private car users with a "rechargeable, swappable, and liftable" service system. At the same time, NIO has joined hands with Changan, Geely and other two leading domestic car companies to accelerate the standardization of battery swap technology and the process of battery swap network, which has undoubtedly played an important role in boosting the process.
At this time, the independent production qualification is like having a legitimate "ID card" for NIO, which is not only an affirmation of its new energy track, but also a guarantee for its follow-up work.
BBA New Energy's biggest opponent
Among the new car manufacturers, although NIO's monthly sales this year are not ideal, it has the richest product range and the best market and service reputation, and has become a phenomenal brand in the domestic high-end new energy field.
At present, judging from the latest data released by manufacturers, in November this year, NIO delivered 15,959 new cars, a year-on-year increase of 126%；In the first 11 months of this year, NIO delivered a total of 142026 new vehicles, a year-on-year increase of 331%。
If you only speak with sales data, then in the "Wei Xiaoli" combination, Weilai's performance is remarkable, and the overall performance is quite stable.
However, compared with the performance of Li Auto relying on a single extended-range new energy product to enjoy market dividends, then NIO is more down-to-earth and more attentive in car manufacturing. It not only forms a complete and rich product, but also continuously iterates on products, technologies and platforms, so it is more optimistic about the follow-up by the industry.
Since the beginning of this year, with the launch of the new EC6, NIO has completed the intergenerational switch of products and entered a strong product cycle. It is worth mentioning that the 8 models of NIO's second-generation technology platform form the strongest product matrix, fully meeting the diverse needs of users in the ** range of 300,000-600,000 yuan. Especially in some economically developed cities in the east, NIO has become the preferred brand for local BBA brand users to switch to new energy vehicles.
"Long-termism" helps run
It has to be said that it has always adhered to the "long-termism", so that NIO is not limited to the immediate market, but to lay out the long-term market with a more forward-looking layout. This kind of long-termism, in addition to the deep cultivation of the battery swap mode, as well as the tireless pursuit of technology.
At this year's "NIO in 2023 NIO Innovation and Technology Day", NIO Systems showcased its 12 full-stack technologies and actions for smart electric vehicles, among which the "NIO Technology Full Stack" covers the panorama of the smart electric vehicle business, including 12 key technology areas such as chips and on-board intelligent hardware, battery systems, electric drive and high-voltage systems, intelligent driving, artificial intelligence, and global digital operations.
In addition, NIO officially released the latest achievement of its self-developed chip, the LiDAR main control chip "Yang Jian", which will be mass-produced in October. It is reported that the "Yang Jian" chip is also the first self-developed chip of NIO's intelligent hardware team.
At present, NIO has R&D and production facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, San Jose, Munich, Oxford, Berlin, Budapest, and Singapore. As of the end of August 2023, NIO has more than 7,300 patents pending and granted worldwide.
It is precisely because of its strong R&D strength and strict requirements for product quality that ET5 and EL7 (ES7 for the Chinese market) both received a five-star safety rating from Euro NCAP (2023 new regulations) in July this year. The high-quality products have not only won many reputations for NIO in the market, but also laid a solid foundation for NIO's future accumulation.
In the view of "Car One Circle": A few years ago, the new car-making forces that came with the new car-making model were pinned on by the industry. However, with the big waves sweeping the sand, a large part of it has been submerged in the tide of the times, and there are few that can really go to this day and live a good life.
Among these new EV makers, NIO's various performances best represent the "newness" of the new EV makers. From the initial subversion of the traditional car-making model of NIO, the battery swap mode, to the new user ecology, and then to the products of NIO, it can be said that they have brought a refreshing touch to the industry.
Although NIO has not obtained corresponding data highlights in the current market while innovating, it does not affect its continuous innovation and investment in existing products. As Li Bin, Founder, Chairman and CEO of NIO, said, "NIO has always focused on all scenarios and product life cycles, continuously innovating to improve user experience and leading technological transformation. Behind the long-term R&D investment and many technological achievements is NIO's value-driven technological innovation system, which is also a necessary condition for the long-term development of a smart electric vehicle company based on global operations. ”
In addition, in addition to existing products, NIO will also launch brands such as Alps and Firefly in the future, which are positioned lower than existing brand products and need production qualifications as support. Therefore, this independent production qualification could not have come at a better time.
In fact, no matter how the times develop, we must need market benchmarks and brand models. Among the new car-making car companies, NIO obviously has more say. NIO, which has the strength and willingness to specialize, has injected more vitality into the overall upward trend of domestic new energy