When we talk about Lynk & Co and NIO, we're actually talking about products under two different philosophies. Lynk & Co emphasizes intelligent manufacturing and cost-effectiveness, while NIO emphasizes high-end market positioning in the field of smart electric vehicles. Lynk & Co started as a traditional fuel vehicle, and then turned to new energy models, and paid attention to the balance between power and technology configuration. NIO focuses on the field of electric vehicles, and has been recognized by consumers for its battery swapping technology and high-end services. Therefore, it is not accurate to simply say which brand is better, they all have their own characteristics and advantages.
First, the style of the auto show.
At the last auto show, I had the opportunity to see the latest models of Lynk & Co and NIO, as well as the models that go with them. The Lynk & Co model wore a black slim suit, which set off the stability and business style of Lynk & Co. The lower body is paired with a pair of tonal skinny trousers, which accentuates the sleek design of the Lynk & Co car. Stepping on a pair of black pointed-toe heels, it shows the sporty elegance of a Lynk & Co vehicle. The silver watch on the wrist and the simple pearl necklace around the neck allude to the refinement that Lynk & Co pursues in details.
Finally, the model car is holding a key bag with Lynk & Co's characteristics, symbolizing the intelligent and humanized design concept of Lynk & Co.
NIO's car models are a different style, wearing futuristic silver-white jumpsuits, which coincides with the image of NIO's cutting-edge technology. The thin glossy lines on the jumpsuit seem to tell the flow of electricity in the electric car, while a bright belt around the waist is a symbol of the battery, the source of NIO's power. On the feet of the NIO model are a pair of tall boots with a mirror effect, which echoes the smooth paint of the vehicle. On their wrists and ears, there are accessories inspired by circuit board patterns, highlighting NIO's innovative spirit in the field of electric vehicles.
Second, the details of the comparison.
First of all, in terms of performance, some of Lynk & Co's models are equipped with turbocharged engines, which have good horsepower and torque, and the acceleration time and top speed can also meet the needs of daily driving. In contrast, NIO models are purely electric, and their acceleration performance is usually better, with smooth power delivery and quick response. For example, the NIO ES8 can accelerate from 0 to 100 kilometers with a time of 49 seconds, while the acceleration performance of the Lynk & Co 01 is slightly inferior. In terms of performance, I personally prefer NIO's silent and rapid power burst.
In terms of fuel consumption comparison, as a traditional energy model, Lynk & Co's fuel consumption performance is comparable to that of vehicles of the same class, and the fuel consumption of cities and highways is relatively balanced. As an electric vehicle, NIO does not have the problem of fuel consumption, but the problem of power consumption also needs attention. NIO models have excellent cruising range in cities and highways, such as the ES8, which can reach NEDC and have a range of more than 500 kilometers. In terms of energy consumption, I prefer NIO's energy conservation and environmental protection.
*In terms of aspect, the price range of Lynk & Co is generally more affordable, and the basic configuration and full configuration** give people a high cost performance. NIO is positioned in a higher-end market, and its ** is naturally higher. For example, the NIO ES8 can be twice or even more than the Lynk & Co 01. On the **, I think Lynk & Co is more attractive, especially for consumers with limited budgets.
In terms of configuration, Lynk & Co models usually offer a wealth of standard equipment, and the optional configuration is also flexible, such as leather seats, premium audio system, etc. NIO is more luxurious in terms of configuration, such as the NOMI intelligent system, high-end Nappa leather seats, etc., all of which reflect the positioning of NIO's high-end models. For me personally, NIO's advantages in configuration are more obvious, especially those intelligent configurations that break through the traditional are impressive.
In the comparison of sales volume and word of mouth, Lynk & Co relies on Geely Automobile's sales network, with stable sales and good reputation. NIO has gained a good reputation in a certain circle because of its electric vehicle attributes and after-sales service (such as battery replacement service). In terms of market feedback, although NIO's sales are not as good as Lynk & Co, the reputation of its loyal user base is quite good. In terms of sales and word-of-mouth, Lynk & Co and NIO have their own merits, but NIO's loyal fan base is more loyal to the brand.
In terms of comfort, Lynk & Co performs well in terms of interior space and seat comfort, and the suspension system is tuned to be more comfortable. NIO has taken this a step further, with spacious interiors, excellent seat comfort and support, and a suspension system that also provides a smooth ride. For comfort, I prefer NIO's spacious and sophisticated interior environment.
In terms of security, both Lynk & Co and NIO provide a wealth of security configurations. For example, multiple airbags, active safety systems, etc. These models have also undergone crash tests by C-NCAP and other organizations, and their performance is trustworthy. In terms of security, I was impressed with both and there wasn't much difference.
In terms of maintenance, Lynk & Co, as a traditional fuel model, is similar to other models of the same level on the market in terms of maintenance cost and repair difficulty. As an electric vehicle, NIO has relatively low maintenance costs, but it is highly dependent on the maintenance network. Personally, I am more concerned about the long-term cost of use, so I agree with NIO's maintenance model.
In terms of design, the exterior design of Lynk & Co is modern and in line with the public aesthetic, and the interior design is meticulous and practical. NIO's exterior design is more unique, and the interior design is more luxurious. In terms of design experience, I prefer NIO's sense of innovation and luxury.
In terms of driving experience, Lynk & Co gives me the impression of being stable and mature, while NIO is more technological and futuristic. In terms of driving experience, I prefer the freshness and exciting technology experience brought by NIO.
3. Comprehensive reviews.
Based on the comparison of the above aspects, we can clearly feel that Lynk & Co has its advantages in terms of cost performance and mature market layout, while NIO has shown its characteristics in technological innovation and high-end services. Each brand has its target consumer group and market positioning, and consumers should consider their own needs and preferences when making their choices. For users who pursue cost-effective and mature stability, Lynk & Co is a good choice;For consumers who pay attention to technology experience and are willing to pay a premium for cutting-edge technology, NIO is better able to meet their needs. In the end, different brands and different models are showing us the charm of diversification and personalization.