As mid-December approached the end of the year, in order to welcome the New Year, major banks began to prepare for the "good start" activities and launched various deposit preferential activities for gifts. These activities have attracted widespread attention and heated discussions. However, is a bank gift giveaway a benefit or a trap?What is the impact on society?Let's dive in.
The ins and outs of the real event: Every year at the end of the year and the beginning of the year, banks launch a "good start" campaign to attract depositors to deposit money in the bank to expand the scale of business and obtain more profits. In order to attract potential customers, banks have launched gift-giving campaigns, and gift-giving has become one of their marketing strategies. The types of gift-giving activities are also constantly upgrading, from sending piggy banks and small electrical appliances to today's high-value gifts such as oil and home appliances.
The repercussions of the incident on the Internet: the bank's gift-giving activity has attracted widespread attention and heated discussions. Some people think that this is a means for banks to hedge their performance, and banks are only concerned with increasing the amount of deposits and ignore the actual needs of customers. Others believe that it is an acceptable way to get certain benefits and benefits by participating in gift-giving activities.
Past and similar events: The difference between this bank gift campaign and previous similar events is that the variety and value of gifts have increased. Banks need to constantly upgrade their gifts to attract market share, and high-value gifts often rely on the cooperation between banks and manufacturers.
Social impact of the incident: Bank gift-giving campaigns can quickly scale up their business during the "good start" period, but for individuals, money and time can be wasted if the interest rate on deposits is too low. In addition, while there are plenty of gifts to be obtained, interest rates are more meaningful in the long run than interest rates.
Make an objective view of the impact of the whole incident: bank gift-giving activities can attract customers and expand business scale to a certain extent, but individuals need to weigh interest rates and actual needs, and consider their actual situation when choosing a deposit method.
Add an interactive element: Have you ever participated in a bank gift drive?Do you think bank gifting campaigns are affordable or trapped?Welcome to leave a message to discuss.
Through the analysis of bank gift activities, we found that although bank gift activities can attract depositors and expand the scale of business, we need to weigh the benefits when considering interest rates and actual demand. Gift-giving is just one part of a marketing strategy, and you can't let people blindly keep a lot of money in the bank. The final choice to save money or not to save money should be judged according to the actual needs of the individual. As a means of publicity, bank gift-giving activities also need to be continuously improved and upgraded to meet the needs of customers. Let's pay attention to the development of the bank and put forward more constructive opinions and suggestions.