When writing a copywriting with a sales nature, it is always said that there must be a sense of picture and imagination. Only the design for the feelings of the target user, to understand what the user thinks, to use a visual description to affect the user's feelings, today the media box will share with you: how to make the advertorial more picturesque.
Advertorials are the way brands communicate with users, the core is to find the right people to say the right things in the right way, the brand wants to write the profundity of the copywriting is very simple, after all, they are professional, it is not difficult to write professional terms, but the advertorial is written for users to see, and the most important thing is for users to understand, because no one will say complex and difficult to understand when talking face-to-face, high-sounding.
Most people will have a feeling of insecurity in the face of unfamiliar things, let alone what pictures are produced, and each of us is Xi to use the inherent cognitive structure to understand new things. What should I do at this time?
We can use what the other person already knows to relate to new things, which makes it much easier to understand.
For example, in the classic advertisement of Xiang Piaopiao, the milk tea sold can circle the earth three times in a row, which uses an exaggerated and interesting way to let users understand the sales of the product.
Writing copy requires more details, and a bunch of abstract and empty text will only make users unable to read, let alone establish a clear understanding. The detailed description can help users concretize the content, produce a sense of picture, and make it easier to generate interest.
In the era of information, homogeneous information is becoming more and more serious, and at this time, the advertorial needs to describe the details, so that you can distinguish yourself from others.
This requires the copywriter to have enough understanding of the product, and needs to understand the product from beginning to end and know every detail.
A phrase that is often heard when writing copywriting is to resonate with users, so how does it resonate with users?
To put it bluntly, it is to arouse the familiar scene in the user's heart, there will be a picture, and a picture can arouse the user's demand for the product.
Scenario-based copywriting is to create specific usage scenarios of products for users, and show the positive impact of users using products through scenarios, so that when users see specific scenarios, they can associate with brands or products, so as to impress users.
If you want to make the advertorial more graphic, you can inspire users to understand the brand and buy products through simple language, comprehensive details, familiar things and scenes. If you want to know more dry goods, welcome to pay attention to the media box.