On the afternoon of December 29, at the "Xiamen City-wide Hi Shopping 2024 Consumption Festival Event" held on Zhongshan Road, Xiamen City, Fujian Province, a ceremony was held for the awarding of Xiamen time-honored brands of Taiwan-funded enterprises in Xiamen.
In mid-November, the Xiamen Municipal Bureau of Commerce issued the "Notice of the Xiamen Municipal Bureau of Commerce and Other Departments on Carrying out the Identification of Xiamen Time-honored Brands", which for the first time included Hong Kong, Macao and Taiwan-funded enterprises whose brands were founded in Hong Kong, Macao and Taiwan and developed in Xiamen into the scope of declaration. This is undoubtedly a great benefit to the brand building of Hong Kong, Macao and Taiwan-funded enterprises that have long been integrated into Xiamen. After the independent declaration, comprehensive review, official website publicity and other links, the final Kinmen Distillery (Xiamen), Xiamen Zhengxin Rubber Industry, Xiamen Taizu Food, Zheng Fuxing (Xiamen) Tea Industry Import and Export, and other four Taiwan-funded enterprises in Xiamen and their trade names were recognized as the first batch of Xiamen time-honored brands in 2023, with registered trademarks and brand names of "Kinmen Sorghum Liquor", "Zhengxin", "Taizu" and "Zheng Fuxing" respectively, involving liquor, vehicle tires and maintenance, tribute sugar cakes, tea and other products and services.
The picture shows the event site.
As the first home for Taiwan compatriots and Taiwan enterprises to land in Xiamen, since the establishment of the Special Economic Zone, Xiamen has warmly embraced Taiwan businessmen and Taiwan compatriots who come to Xiamen to start a business and work with an open and inclusive mind. Nowadays, many enterprises in Xiamen and Taiwan have been deeply involved in the mainland market for decades and have become well-known old brands. It is the first time that Xiamen, Hong Kong, Macao and Taiwan-funded enterprises have been included in the scope of the declaration, and it is also a concrete practice for Xiamen to explore cross-strait integration and deepen economic and trade cooperation.
Yu Hao, deputy director of the Xiamen Municipal Bureau of Commerce, said that awarding licenses to four Taiwan-funded Xiamen time-honored enterprises and granting them the right to use the Xiamen time-honored brand logo is a major event in the Xiamen and Taiwan business circles, a pioneering mode of cross-strait economic and trade exchanges, and a breakthrough in cross-strait traditional cultural exchanges.
For a long time, the Xiamen Municipal Bureau of Commerce attaches great importance to the standardized management and innovative development of time-honored brands. The identification of Taiwanese enterprises in Xiamen will help Hong Kong, Macao and Taiwan-funded enterprises to obtain more development opportunities and broader development space, and will also greatly promote the cultivation of characteristic consumer brands and services of Taiwanese enterprises in Xiamen.
In the next step, the Xiamen Municipal Bureau of Commerce will continue to promote the application of "China Time-honored Brand" and "Fujian Time-honored Brand" by enterprises in Xiamen and Taiwan, continue to deepen economic and trade exchanges and cooperation between Fujian and Taiwan, and help Xiamen cultivate and build an international consumption center city.
The picture shows the awarding ceremony of Xiamen time-honored brand.
The names of the four enterprises in Xiamen and Taiwan: "Kinmen Sorghum Wine", "Zhengxin", "Taizu" and "Zheng Fuxing" were the first to be recognized and became new members of the "Xiamen Time-honored Brand", which proves that the two sides of the strait are connected by blood and are friendly and friendly. In the days to come, they will not forget their original intentions, strive to move forward, and strive to add luster to Xiamen's time-honored brands and contribute to the integrated development of the two sides of the strait.
On December 29, under the guidance of the Xiamen Municipal Bureau of Commerce, sponsored by the Xiamen Centennial Time-honored Brand Research Institute, and co-organized by China UnionPay Xiamen Branch, Agricultural Bank of China Xiamen Branch, and Xiamen Jimei Wanda Plaza, the 2023 Time-honored Brand Carnival and Xiamen Time-honored Brand UnionPay Hi Fun Fujian-Taiwan New Year Goods Festival were held simultaneously in Jimei Wanda Plaza. In order to congratulate the four enterprises in Xiamen and Taiwan, "Kinmen Sorghum Wine", "Zhengxin", "Taizu" and "Zheng Fuxing", which have been recognized as Xiamen time-honored brands, the time-honored brand carnival site has set up a special exhibition area for the brand of Xiamen and Taiwan-funded time-honored brands, focusing on the high-quality products of the new Xiamen time-honored brands.
The picture shows the scene of the New Year's Festival.
As the finale of the 2023 Time-honored Brand Carnival, the organizer brought together nearly 40 time-honored brands and traditional brand enterprises to Jimei Wanda Plaza, focusing on New Year's goods from both sides of Fujian and Taiwan, through activities such as time-honored brand national style market, lighting up time-honored brands, city live venues, trendy play time-honored brands, and shopping time-honored brands, closely following the festival consumption nodes, deeply cultivating new consumption formats, getting close to new consumer needs, creating innovative consumption scenes, and stimulating new vitality of public consumption.
The Xiamen branch of the Agricultural Bank of China also came to help. Consumers can enjoy a discount of 15 yuan for a single transaction of 50 yuan or 60 yuan for a single transaction of 200 yuan or more at the designated time-honored enterprise booth of Xiamen Jimei Wanda Plaza Time-honored Carnival Market and the use of ABC credit card to pay with UnionPay QuickPass.
At that time, the time-honored carnival market will also be extended to the stores of various exhibitors, and the one-month preferential period will surely provide more choices and more discounts for every household's New Year's goods purchase. (Yang Kaisheng).