December 19, 2023 Food Exhibition Network -- From November 29th to December 1st, PLF2023 Shanghai Exhibition was grandly opened at the Shanghai New International Expo Center. After a four-year hiatus, the Global Private Label Asia Exhibition has returned to its home base in Shanghai, where many retail colleagues have gathered.
Global Private Label Products Asia Exhibition (Shanghai), Global Private Label Products Europe Exhibition (Amsterdam, Netherlands) and Global Private Label Products America Exhibition (Chicago, USA) are known as the world's three major private label professional exhibitions. PLF2023 Shanghai Exhibition is hosted by Shanghai Private Label Association (PLSC) and Yado Expo, organized by Cross Sourcing (Shanghai) Advertising***, and provided strategic support by the Private Label Manufacturers Association (PLMA) of the United States.
The exhibition gathers high-quality source factories with its own brand as the core, fully automatic production lines, professional OEM, ODM services, national patented products, intangible cultural heritage skills, and the world's top inspection institutions. There were 21,152 professional visitors from all over the country and 25 countries and regions around the world, including the United States, Germany, France, Russia, Italy, Belgium, Japan, South Korea, Malaysia, and South Africa.
During the exhibition, Chen Yiyi, the first person in food and the editor-in-chief of the Safe Food News, had a dialogue with many private label entrepreneurs with a high-end interview column.
(1) Dachuan (Fujian) Food: Innovation to create novel food
Huang Kaitu (left), general manager of Dachuan (Fujian) Food, and Chen Yiyi (right) of the safety food report
Huang Kaitu:Dachuan (Fujian) Food*** was established in 2017 in Zhangzhou, the "hometown of fish, rice, vegetables and fruits". It is a professional first-chain production service provider in the field of snack food focusing on food chain services and health food research and development, ordering and brand incubation.
Deep ploughing:
The company has developed and produced more than 100 kinds of preserved fruit preserves, seasoned fruit and vegetable crisps, innovative coated nuts and other products, and nearly 20 kinds of original sandwich preserved fruits, and KA customers cover dozens of high-quality channels such as A1 Snack Research Institute, Heilan Preferred, NetEase Yanxuan, Made in Beijing, Nome Home, Bread Xinyu, Meiyijia, Xinhuadu, Aeon, KKV, Sanfu Life, KOI, Ximing, etc.
Power:
In the next five years, the company will accelerate in an all-round way, with a revenue scale exceeding 100 million yuan, forming a "double helix growth" driving model of OEM OEM production and DIY brand incubation, and striving to become one of the fastest-growing snack food high-quality enterprises in Zhangzhou.
Novelty Food:
For the new generation of consumers, the company puts forward the brand concept of "novel food", "innovation" and "fun" are the brand appeals, with nutrition and health as the innovative ideas, with the cross-border CP creativity of ingredients, and the taste combination and new seasoning to keep consumers' taste buds fresh and unrestrained. Creative CP Preserved Fruit is the company's original self-developed product on the whole network, and the innovative combination of cross-category preserved fruit brings a full range of new experiences such as taste, nutrition, and chewiness, such as passion lip pomelo, tomato married plum, plum heart bale, Portuguese puff plum, pomelo plum good, hawthorn mulberry heart.
Hawthorn has a mulberry heart. 
Passion lip grapefruit. PLF Exhibition Evaluation:
Dachuan (Fujian) Food *** has participated in the Global Private Label Products Asia Exhibition for five consecutive years, and this exhibition has seen many new faces, as well as many old faces, and the exhibition is very professional.
(2) High-end jujubes miss you so much
Guest: Shi Yutao, Business Manager of ***ODM of Health Food Co., Ltd., Miss You
Shi Yutao:Founded in 1992, it is a national key leading enterprise in agricultural industrialization, mainly engaged in the research and development, procurement, production and sales of red dates, freeze-dried products, nuts, dried fruits and other health foods. In 2011, it was listed on the small and medium-sized board of the Shenzhen Stock Exchange, becoming the first listed company in the jujube industry.
I miss you so much: 1 cm wide and 1 km deep
As the only listed company of jujube, I would like you to focus on the main business of jujube, focus on focus and refocus, deeply cultivate jujube freeze-dried and fresh, candied fruits, constantly enrich jujube products, develop new products, and create more products that are liked by consumers. Make the jujube industry 1cm wide and 1km deep.
PLF Exhibition Evaluation:
I miss you so much" has participated in the Global Private Label Products Asia Exhibition for three consecutive years. Participating in PLF exhibition negotiation is the best way to join the OEM industry quickly and securely.
(3) Fujian Jiade: to provide consumers with healthy, nutritious and delicious light nourishing food
Panelists:Fujian Jiade Food *** General Manager Wang Bingzhi.
Wang Bingzhi (middle), general manager of Fujian Jiade Food, Zheng Peikun (right), marketing director, and Chen Yiyi (left), editor-in-chief of Safety Food News
Wang Bingzhi:Founded in 2015, Fujian Jiade Food Co., Ltd. is a food enterprise integrating R&D, production and sales. As a modern enterprise, Jiade is mainly engaged in the innovation, research and development and production of health food, and has a number of advanced ultra-low temperature vacuum freeze drying production lines.
2024 is the first year of the public light tonic
2024 will be the first year of light tonics. "Light nourishing" snack foods with lower purchase thresholds, convenient ways to eat, and hot products will be more favored by consumers.
In this exhibition, Fujian Jiade Food Co., Ltd. brought new health products such as light nourishing dendrobium drink, ginseng drink, and golden clematis tea through freeze-drying process. The lyophilization process ensures that these products have no undesirable additives and a very clean ingredient list.
PLF Exhibition Evaluation:
The exhibition period is very good, this time it brings new healthy freeze-dried products such as light nourishing dendrobium drink, ginseng drink, golden clematis tea, etc., which are very popular, especially the light nourishing [ginseng drink]. 【Ginseng Drink】Add a whole root of Changbai Mountain ginseng, zero ginseng flavor, zero coloring, and zero preservatives.
Compared with previous years, in addition to the exhibits of the above interviewed enterprises, this year's PLF2023 Shanghai Exhibition can see a significant increase in the number of organic products, new products of the National Dynasty, fresh ingredients, prepared foods, comprehensive brands, grains and oils, dry goods seasoning, big health foods, wine and beverage preparations, sugar puddings, dried nuts and fruits, biscuits and pastries, puffed preserves, dried meat, marine snack foods, etc. To some extent, these new products reflect the trends and needs of the current consumer market.
The 17th PLF Global Private Label Products Asia Exhibition 2024 will meet you again from December 4 to 6, 2024 at the Shanghai New International Expo Center. Let's look forward to more innovative and exciting food brands unveiling and witnessing the prosperity and growth of the private label market. We'll see you next year!