On the banks of the Pearl River in Guangzhou, the auction of a top luxury house has attracted a lot of attention. This property located in Huiyue Terrace has a construction area of about 365 square meters, with a starting price of 70 million yuan and a unit price of about 190,000 square meters. Its owner is Wang Guoan, the founder of the domestic cosmetics brand Hanhou. In the market, the transaction price of Huiyue Terrace can reach 300,000 square meters, while Wang Guoan's real estate has an inquiry result of about 100 million yuan, but the starting price is only 70 million yuan, which is equivalent to a discount of seven percent of the market price, or even six or three discounts.
Wang Guoan's property auctions, as well as his personal business history, became the focus of the market. From the glory of the Hanhou brand to the situation of having to sell his house to pay off his debts, Wang Guoan's experience seems to have once again staged the story of "seeing him rise up Zhu Lou, watching him feast guests, and seeing his building collapse". He once led the Hanhou brand to the throne of Guangzhou's landmark "Xiaoman's Waist" and the "Standard King" of each David TV, but in the past ten years, the brand influence of Hanhou has gradually weakened, and Wang Guoan has to take the first real estate method to solve the debt problem.
In an exclusive interview with the reporter of "Daily Economic News", Wang Guoan said that he hopes that the property can be auctioned smoothly to solve the debts on his body, so that he can concentrate on running the business. He revealed that in order to solve personal debts and help the business run, he has successively disposed of three luxury houses under his name, and there is only one parking space left, and he is now renting a house.
Regarding the business situation of the queen of Han, Wang Guoan expressed his guilt. He admits that in the past five years, the company has missed the best opportunity to grow due to personal debt issues. According to him, Hanhou's annual income has shrunk significantly from 1.4 billion yuan to 1.5 billion yuan to 400 million to 500 million yuan. Despite this, Wang Guoan said that he will not play "tables" and will continue to return to the enterprise and continue to fight.
Wang Guoan's persistence and determination are undoubtedly his insistence on his business philosophy. He hopes to settle personal debts by auctioning off real estate, so as to create better conditions for the development of the business. His experience also reminds us that in the business world, risks and opportunities coexist, and entrepreneurs need to have enough courage and wisdom to deal with various challenges.
Overall, Wang Guoan's real estate auctions, as well as his personal business journey, provide us with deep food for thought. Both individuals and businesses need to be prepared to deal with risks, but also need to have the courage to face challenges. Only in this way can we achieve real success in the world of business.