Jiangmen's tangerine peel market is booming, but it is accompanied by various chaos, which has attracted widespread attention. Although the growers did not benefit from the prosperity of the market, Yin Derong and Liu Xuefei saw a business opportunity in this issue, and they founded Chen Xiangzi's new ** service platform. Through Douyin Life Service, they help fruit farmers sell Xinhui mandarin oranges and tangerine peels, achieving a win-win situation for both consumers and fruit farmers. The platform has already been used by more than 400 farmers to work with Chen Xiangzi and has been a great success. How did they come up with this new business model step by step?Let's unveil this entrepreneurial story together. During the orange peel season, every household in Guangdong hangs the tangerine peel that has been sun-tanned to a golden brown, and this ancient and spectacular tradition continues to this day. Liu Xuefei recalled the strong aroma of tangerine peel, as if it was a kind of homeFor Yin, tangerine peel is closely related to the memories of his childhood summer vacations, and he was responsible for collecting and drying tangerine peel until he traveled to Shanghai and Suzhou to realize that tangerine peel is not well known in other regions. But after he returned to Guangdong, the business opportunities of tangerine peel began to appear, and many friends threw olive branches to him, hoping to combine tangerine peel with emerging platforms such as Douyin.
However, tangerine peel companies and fruit farmers have encountered difficulties in trying to switch to e-commerce. Even if e-commerce activities push tangerine peel** to half of the dealer's store, it is still difficult to sell, because there are some low-priced products of "99 yuan a catty" in the online market. Where should the tangerine peel industry go?How can the trust between growers and consumers be addressed?In the current market environment, the problem faced by fruit growers is that consumers do not know much about tangerine peel, and those who know about tangerine peel are reluctant to buy it online. As a result, growers are only able to buy at wholesale prices**, while consumers are only able to buy products at the dealer's markup. However, Yin Derong and Liu's new initiative may be able to provide a solution to this problem. They set their sights on Douyin life service, and through the mode of picking and consumption, they dispelled consumers' concerns about quality and gave fruit farmers a greater sense of security. The establishment of Chen Xiangzi, a new first-class service platform, has further realized "disintermediation" and truly helped farmers find a market. They launch a special live broadcast of citrus fruit picking on Douyin every day, attracting life service anchors from all over the country. The problem of trust between growers and consumers may lie in their knowledge and quality assurance of tangerine peel products.
So, how can consumers know more about tangerine peel and at the same time ensure the quality of the product?As a cash crop, there are many risks in the process of planting, picking, processing and preservation. It is understood that the planting cost of Xinhui mandarin is 120,000 to 1Between 50,000 yuan, the new seedlings need to be invested for three consecutive years, not including unexpected risks. However, last year's bumper harvest of Xinhui citrus was unsalable, resulting in some fruit farmers having to pick and process at cost price, and finally failed to solve the problem. Is the dilemma faced by fruit farmers unsalable as if they are sitting on a thousand dollars and no one cares about them, or is it caused by the fact that they are below value?And how to solve these problems?Exploring new business opportunities for Xinhui mandarin oranges, which is an important fruit for local fruit farmers, why is it difficult for half of them to make a profit?Last year, a farmer invested a lot of money to plant more than 50 acres of Xinhui mandarins, only to find that most of the fruit was moldy and fermented, resulting in heavy losses. This makes people wonder what kind of problems exist in the agricultural market
However, a farmer named Yin Derong and his team found a new way out, and they launched the brand of "Tangerine Peel Journey", pushing the sales of Xinhui mandarin oranges to a new height through Douyin live broadcast and picking ** coupons. In the past six months, the sales of "Chen Xiangzi" through the Douyin live broadcast room have exceeded 2.4 million, and it has also achieved good results. What's even more exciting is that the Douyin live broadcast room also attracted the attention of a Shenzhen buyer, who came to Xinhui for an inspection by buying picking ** coupons. After personal experience, his perception of Xinhui tangerine peel has undergone earth-shaking changes, which also shows that the combination of agriculture and life services has improved the dual experience and confidence of consumers. At the same time, this initiative is slowly changing the lifestyle of ordinary fruit growers. The "Tangerine Peel Journey" integrates offline farmers and online sales channels, which not only brings consumers the fun of picking, but also enhances their confidence in the quality of Xinhui tangerine peel. This new consumption pattern not only means the expansion of market share, but also means that consumers' consumption cognition is gradually changing. Perhaps, this is a new way out that the agricultural market needs.
Summary: The new business opportunities of Xinhui mandarin are not non-existent, but require different ideas and ways to develop. Yin Derong's "Tangerine Peel Journey" successfully introduced Xinhui mandarin oranges to the market through Douyin live broadcast and picking ** coupons, and established a good reputation among consumers. The agricultural market needs to keep pace with the times, constantly seek innovation, and combine online and offline sales channels to bring new experiences and perceptions to consumers. What new business opportunities do you think need to be tapped in the agricultural market?A village with 1,700 acres of planted land was once in trouble with sales, and had to sell its produce at low prices at the end of the harvest season, causing anxiety among the villagers. However, when Chen Xiangzi intervened in the online sales channel, the situation changed, and the pre-sale problem was easily solved, which made the farmers feel relieved. Yin Derong and Liu Xuefei are convinced that the combination of agricultural products and new retail is the future development trend, but they do not know how many people they have helped. In addition, Chen Xiangzi also began to organize a "tangerine peel tour", leading consumers to participate in picking Xinhui mandarins and visiting local scenic spots, so that they can have a deeper understanding of Jiangmen's customs and customs. Yin Derong is full of confidence in Douyin life service, believing that this is one of his confidence in tangerine peel sales**.
He stressed that the arrival of consumers has not only promoted the sales of tangerine peel, but also driven Jiangmen's cultural and tourism economy. This is exactly their vision - to create a three-dimensional model, from product sales to help farmers to drive the local economy at a deeper level.