In winter, the warm sunlight gently sprinkled on Pangquangou, illuminating the lush mountains. The mountains are deep, the ancient roads are winding, and the clear water is murmuring, all of which are covered by light snow, which is picturesque and dreamlike. The forest path seems to be filled with "poetry and distance", and every step is full of mesmerizing beauty, which is provocative and fascinating. In recent years, Jiaocheng County has taken the creation of a national all-for-one tourism demonstration zone as the overall goal, and actively promoted the brand building of "Mountain Soul and Water Charm, Healthy Jiaocheng".
The scenery is infinite and new everywhere
In the past, when it came to the attractions of Jiaocheng, only hexagram mountain and Xuanzhong Temple could be thought of, but now it is different, there is no need to travel far, and the good places in Jiaocheng are filled with a small holiday. Talking about the change of Jiaocheng from "scenic spot tourism" to "all-for-one tourism", the residents of Jiaocheng are full of emotion.
Jiaocheng County is located at the eastern foot of Luliang Mountain, in the central part of Shanxi Province, with an area of 1,826 square kilometers. How to realize the tourism industry from scratch, from small to large, from point to surface, Jiaocheng County has made great efforts, done enough articles, and set up a county party secretary as the team leader, the deputy secretary of the county party committee, the county magistrate as the first deputy leader, and the relevant departments directly under the county as members of the global tourism leading group, to build a national, all-out, all-for-one construction pattern as an opportunity, year by year to determine the promotion of the work objectives, the implementation of brand strategy, promote industrial integration, the development of health tourism, the cultivation of cultural and tourism integration of new formats into the annual work report, high starting point, all-round, With long-term planning and phased development, we will continue to achieve new results in all-for-one tourism year by year. The natural landscape and profound cultural characteristics of the city should be firmly grasped the strategies of ecological protection and high-quality development of the Yellow River Basin, national all-for-one tourism development, ecological civilization construction, and rural revitalization, and identify the religious culture represented by Guashan and Xuanzhong Temple, the red culture represented by Luliang Heroes, and the health and wellness culture represented by landscape and vacation climate. Cultural and creative IP, actively develop new products and new formats of cultural tourism, realize the high-quality transformation and development of the cultural and tourism industry, and build Jiaocheng into a year-round and complex tourism and leisure resort, a cultural experience tourism destination suitable for travel, living and business, and a core destination for health and wellness in Shanxi and Luliang Mountain.
Counting carefully, today's Jiaocheng tourism circle, there are two national AAAA-level tourist attractions in Tianning Temple of Hexagram Mountain and Xuanzhong Temple of the Pure Land Patriarch of Buddhism, such as the Golden Hot Spring Ecological Park, a national AAA-level tourist attraction;There are natural scenery scenic spots such as Pangquangou, Jiaochengshan National Forest Park, Guolaofeng Provincial Leisure Tourism Resort, and Forty-mile PaomayanThere are dozens of natural and cultural landscapes such as Lvliang Heroes Square, the Revolutionary History Memorial Hall of the Eighth Division of Jinsui Border District, and the Red Army Dongzheng Square in Dongshe Village. The territory of Jiaocheng's "all-for-one tourism" has gradually expanded, and the travel that is easy to go is no longer limited to a single scenic spot, and the all-for-one tourism has shown vigorous vitality.
Meticulously crafted tree reputation
Walking into the Hexagram Mountain Scenic Area, the public toilet is like a "hut" in the forest and is hidden in the green plants, which is antique and harmoniously combined with the beautiful ecological environment of the scenic spot. Through the door of the public toilet, what catches your eye is a complete set of facilities with simple and elegant design, complete functions and very humanized care, not only setting up the first handwashing station, but also adding children's handwashing stations, hand sanitizer, hand dryers and other facilities, cleaning staff real-time cleaning, to ensure that the toilet is kept clean and free of stagnant water at all times.
Through the construction of tourist toilets, you can dress up the scenic spot, improve the 'appearance', and then improve the overall quality of the scenic spot. Gao Fei, deputy director of the Jiaocheng County Culture and Tourism Bureau, said that the tourist public toilet with beautiful appearance, perfect function and neat equipment not only makes the public toilet a scenic spot in the scenic spot, but also allows citizens and tourists to fully feel the "meticulous" service, and also drives the improvement of the quality of tourism public services in the entire county.
The "hut" public toilet hidden in the forest is a microcosm of Jiaocheng County's improvement of the quality of all-for-one tourism services. The service of the scenic spot has been upgraded, the rural tourism brand has been upgraded, the infrastructure has been steadily promoted, and Jiaocheng County has been meticulously crafted in the subtleties, so that tourists can fully feel the intimate and warm service and meticulous humanistic care. The urban layout of the "five horizontal and five vertical" road network, the mountainous tourism meter five lines, the Boxi line, the intersection line and other upgrading and transformation have been completed, and the formation of a convenient and efficient all-for-one tourism transportation network has been acceleratedThe completion of leisure parks such as Hexagram Mountain Park, Ciyao River Park, and North Ring Road Amusement Park has built a shared urban space for hosts and guestsThe smart tourism platform will include important tourism-related places such as stations, expressways, A-level tourist attractions, and hotels into the management scope of the platform and put them into operationA-level tourist attractions have been continuously upgraded, and 9 high-standard A-level tourist toilets have been newly (rebuilt).Private scenic spots have been effectively improved in terms of infrastructure, such as the Golden Hot Spring Scenic Spot has newly become a national AAA-level tourist attraction, and Pangquangou Canyon Rafting is preparing for the declaration of national AAA-level tourist attractions against the benchmarkThe digital economy industrial park has realized the perfect collision of industry, agriculture, culture, tourism and digital economy. The beauty of these details has started a good reputation for Jiaocheng tourism, and also accelerated the development of Jiaocheng's all-for-one tourism.
Draw a grand plan for integrated development
The development of all-for-one tourism should not only rely on the advantages of existing tourism resources, but also strengthen brand building, promote the integrated development of industries, make tourism "rise" and the industry "strong", and realize the resonance and complementarity of the cultural tourism industry and the overall development of the county.
In 2022, the Jiaocheng County Party Committee and the county will focus on the general idea of "wine-based, tourism-oriented, wine-culture-tourism integration, and diversified development", promote the construction of characteristic professional towns with the "first-class enterprise" model, and rely on the Pangquan Winery liquor industry project with an annual output of 30,000 tons, and continue to expand and strengthen the wine, culture and tourism integration industry.
In 2023, Jiaocheng County will actively promote market-oriented investment, construction and operation, give full play to the advantages of enterprises to leverage the market, and Jiaocheng County Cultural Tourism Investment Management Co., Ltd. will be the main body of key projects, and through the "first-class enterprise" model, it will invest 18 million yuan in the direction of "ecological health and leisure tourism" to start the construction project of key villages in rural tourism, which will be characterized by the red education experience model, the ancient village tour mode, the green homestay leisure mode, the post station creative space model, and the intangible cultural heritage research experience model to create rural tourism spots. At the same time, around the county and its surroundings, with the goal of lighting up the city's night economy, the county has completed the renovation and lighting project of Yingbin Road, South Ring Road and Longshan StreetSpeed up the construction of the "Tianjiashan Style Street" project;Started the construction of the night economy food street of Oriental Century City. At the same time, while the iron is hot, it has created the "Jiao Xiaocheng" cultural and creative brand, the "Jiaocheng Mountain" cultural tourism public brand, and the "Jiaocheng Craftsmanship" and "To See" agricultural and cultural tourism e-commerce brand, successfully building a regional cultural tourism brand, and comprehensively promoting local cultural creativity and specialty proofing for the next step, forming a multi-point integrated bright tourism logo business card.
Panoramic construction, integration of all elements, and sharing by the whole people, the all-for-one tourism of Jiaoshan Land is in the limelight. Nowadays, whether it is the citizens of Jiaocheng City or foreign tourists, they can clearly feel the increasing appearance of Jiaocheng and the increasing tourism charm, but the development of all-for-one tourism is a big article, which needs to be done often, continue to work hard, and work for a long time, Jiaocheng County will give full play to the "tourism +" function and promote.
The primary, secondary and tertiary industries are effectively "grafted" with the tourism industry, creating "tourism + wine culture", "tourism + sports", "tourism + health care", "tourism + cultural creativity", "tourism + intangible cultural heritage", "tourism + ** festival" and "tourism + culture" brands, innovating tourism formats and enriching tourism products, making all-for-one tourism an important engine for promoting high-quality development in this thousand-year-old county.
*: Lv Liang**.