Jingke.com, an advertorial marketing service provider, said that if you want to do a good job, the most important thing is to understand the essence of things, and the same is true for advertorial promotion. The following professional marketing consultants of Jingke will take you to understand the essence of the advertorial.
Fundamentally speaking, the essence of the advertorial is advertising, the use of publicity means to convey the company's products and brands in the form of text, therefore, the advertorial is inevitably commercially profitable, in the process of advertorial writing is to use different planning methods to package their own products, if you publish the advertorial does not achieve the expected marketing effect, it means that the planning is a failure, and does not touch the essence of advertorial promotion.
At present, there are two main forms of advertorials released by enterprises, one is "soft", and the other is "text", the former is that the content of the article is not hard and wide, and the latter is that the article is mainly presented in text content.
Next is the focus of the advertorial, everything is regular, and so are the interests and interests of consumers, for example, Bao Ma is concerned about the knowledge of infant parenting, as well as infant products. If the product you sell is a baby product, you need to think from the perspective of the mother, seek its interests, and only do your homework to understand the real needs of users.
Finally, there is the purpose of the advertorial. Since the purpose of advertorial writing is to attract the attention of consumers, the content is not made up, it needs to be described based on the characteristics of the product itself, and it needs to be consciously guided by the writer to guide consumers to trust our articles, and then believe in the products we promote, and generate the desire to buy, only in this way can your article complete its mission.
Jingke.com pointed out that the promotion of advertorials lies in constantly building momentum, pushing their products to the "cusp", and allowing consumers to take the initiative to promote first-class products, even if it is half the success.
List of high-quality authors