Today's winter solstice, there are less than ten days left in 2023. BYD Auto's sales last month once again set a new record, with a target of 3 million units within reach. As of the end of November, the cumulative sales volume has reached 26720,000 units, only 32 percent away from the annual target80,000 units, seemingly easy to reach. In November, BYD reached the "6 millionth" sales milestone, demonstrating BYD's strong strength.
Among them, Seal has become an important supporter of BYD's sales miracle. On the first anniversary of its launch, the cumulative sales of the seal exceeded 100,000 units, and after the launch of the DM-i model, the monthly sales easily exceeded 10,000 units, becoming a leader in the B-segment car market. Behind this heated discussion are three key factors for the rapid ramp-up of the Seal DM-i.
1.Pricing is a one-stop, lethal killer.
Seal DM-i with 16The first challenge of the joint venture fuel vehicle starting at 680,000 yuan is 10,000 yuan lower than the pre-sale price. What's even more ruthless is to launch a strategy of the same price of oil and electricity to directly confront competitors such as Camry and Accord. In addition, the ** event in December has increased the ** advantage, providing consumers with more affordable car purchase options.
2.The new B-class electric vehicle is "standard".
The Seal DM-i not only offers two sets of power and two ranges, but also has a rear five-link independent suspension to achieve a minimum of 39L 100km fuel consumption, comprehensive range of more than 1300km. This outstanding performance makes the Seal DM-i stand out in the B-segment car market, breaking the impression that Japanese B-segment cars have always been "practical kings".
3.The appearance is atmospheric and richly configured.
The exterior design of the seal is not only eye-catching, but also surpasses similar models with a body length of 4980mm and a wheelbase of 2900mm, providing consumers with a spacious and comfortable interior space. The new luxury equipment is even more eye-catching, equipped with a series of comfort features such as DiLink intelligent network system, 12-speaker HiFi-level Dynaudio audio, and front and rear seat ventilation and heating functions.
In addition to its success in the domestic market, the Seal EV model is also emerging in overseas markets. Within a year, BYD launched five new energy vehicles, including seals, to 19 European countries and regions, and opened more than 140 stores in total. As of November, BYD exported more than 230,000 new energy passenger vehicles, far exceeding the more than 60,000 units in 2022. This is not only an increase in quantity, but also a substantial increase in profits, which has established a stronger international position for BYD.
As 2023 draws to a close, BYD has not only gained a lot in the domestic market, but also set its sights on the upcoming 2024. The industry generally believes that BYD will begin to take shape in the global auto market, and the performance of the mid-level car market represented by the seal is particularly critical. Its successful entry into the first echelon of the B-class car market shows the strong impact of "Di Wang" and lays a solid foundation for future development.
The successful rise of the seal DM-i is not only a victory for BYD, but also the rise of Chinese car brands in the global market. Its excellent performance, reasonable pricing, and luxury configuration make it stand out from the highly competitive B-segment car market. Looking forward to the future, BYD will continue to lead the trend of the global auto market and bring more excitement to consumers.