As Europe and the United States enter the holiday sales season, China's cross-border e-commerce brands "soar in popularity". Germany's "Der Spiegel" weekly ** reported a few days ago that it is not difficult to find that Santa Claus will send packages directly from China to German families this year.
Shu Jueting, a spokeswoman for China's Ministry of Commerce, said at a press conference on December 14, citing industry data, that the turnover of some platforms in the European and American markets more than tripled in November.
On December 19, local time, the courtyards on both sides of a street in San Carlos, California, USA, were decorated by residents with colorful lights and ornaments. (*From China News Service).
Santa Claus sends gifts from China this year".
On Facebook, a German mother recounted her children's Christmas wishes: her 9-year-old son wants football boots, and her 14-year-old daughter wants an LED light. Of course, these things are purchased from the app temu.
Temu is a cross-border e-commerce platform owned by Pinduoduo. "I often order things from temu, whether it's children's items or dog toys," the mother wrote. "Outerwear and beauty products are also from temu.
Shop like a Monopoly" is temu's slogan. The ** roulette wheel on the homepage also always spins out large coupons. According to a report by the German weekly Der Spiegel, the approach has worked: just a few months after its launch in Europe, it has become the largest app of its kind in Germany.
We export more than 400,000 parcels per day, with an average daily cargo weight of about 600 tons. The relevant person in charge of Pinduoduo told reporters that as of the end of the third quarter, Pinduoduo has promoted China's high-quality manufacturing products into more than 40 countries and regions, helping more than 10,000 Chinese factories to successfully go to sea.
At the same time, according to the latest data from the app analytics platform App Intelligence, in November this year, the volume of SHEIN, a fast-fashion cross-border e-commerce platform, increased by 26% year-on-year. Hailed by the industry as the "evolved version of ZARA," Shein has increased its unique visitors by 6 million since its launch in the U.S. in September 2022, bringing its total to 41 million.
Chinese fruits that are about to be exported to Europe through the Manzhouli Highway Port. (*From ***.)
The apples and oranges on the European table come from China.
The festive scene is not limited to e-commerce platforms. At the Manzhouli Highway Port, brightly colored international trucks are neatly parked in a vast white ice and snow. These international trucks loaded with apples, pears and other fresh fruits are about to drive out of the country through the snow and "walk" on the tables of European people one after another.
As Christmas approaches in the West, our business is getting more and more prosperous. On the 15th, Chinese fruit merchant Han Yuge told reporters that in the past few days, in the logistics park near the Manzhouli highway port, the sales of fruits and vegetables have been more than 2,000 tons per day, of which the sales of oranges, which are widely popular with European people, have reached 1,600 tons.
Liu Weidong, deputy general manager of an international logistics real estate company in Manzhouli, said that in recent days, the company's export orders have gradually increased, and more than 70 international trucks export Chinese fruits and vegetables to Europe every day, among which oranges, apples, tomatoes, green peppers and other fruits and vegetables are quite popular.
According to a report by the Russian Liberty Network, the fourth quarter of each year is usually the peak season for foreign trade. Bloomberg News notes that the reason for this phenomenon is that overseas demand increases sharply before Christmas and New Year. At that time, the whole world will purchase Chinese goods for the Christmas event.
On December 19, local time, as Christmas approached, the Union Square holiday market in New York, USA, was crowded, and the purchase and sales were booming. (*From China News Service).
Chinese brands have dug up the "hidden demand" of European and American consumers
China is already a big e-commerce country, and it has innovative advantages in the development of cross-border e-commerce, a new form and model of foreign trade. At the same time, we also have a corresponding industrial base. Zhou Nianli, a professor at the National (Beijing) Institute of Opening-up and the China World Trade Organization Research Institute of the University of International Economics, said that based on the advantages of high quality and low price made in China, coupled with the advantages of the existing large platform business model, the development achievements of cross-border e-commerce are obvious to all.
According to a survey of U.S. consumers conducted by Deutsche Bank Research, nearly one-third of consumers said they would make fewer purchases at Walmart and Amazon because of Temu.
Chandler So, freight director for North Asia at SNCF's GEODIS Group, said platforms such as Temu and Shein had lured Western consumers with cheap, fast-fashion designs and unearthed "hidden demand" among consumers in the US and Europe.
Wendy Woloson, a historian of consumer culture at Rutgers University in the United States, also analyzed that TEMU not only provides cheap goods, but also satisfies consumers' desire for novelty and allows them to get stimulation from items and shopping behaviors.
By serving consumers in more than 150 countries and regions overseas, SHEIN not only connects with consumers on the site, but also interacts with fans around the world who are keen on fashion on the social ** platform off-site.
Before this year's "Black Friday", Cheng Zesi, who is mainly engaged in stainless steel cutlery on SHEIN, locked the popular elements of overseas Christmas through close communication with buyers, and developed a Christmas doll product portfolio on the basis of the original tableware, which was well received by overseas consumers who stocked up for the holiday.
According to the latest survey results released by the research institute Piper Sandler, SHEIN won the second place (12%) in Piper Sandler, the most popular shopping brand among young people in the United States**, and the fourth most popular clothing brand among young people in the United States (3%). ENDS).
Comprehensive People's Daily Online, Reference News Network, CBN, etc.