【Disclaimer】All of the following
It's all a made-up bedtime story
It has nothing to do with anyone in reality
Question] Sister Bang, what's going on with Dong Yuhui's live broadcast incident?I can't eat melons completely, can I tell a little completely?
Answer] On the 5th of this month, Dong Yuhui posted a ** warm-up and told a story before the live broadcast of Dongfang Selection;
Originally, this was just a routine operation, but the official account of Dongfang Selection said in the comments that this copywriting was actually written by our team, and every small composition was written by the team
It is actually very abnormal for the official account to post this paragraph, but in the eyes of the industry, the intention is obvious, they want to weaken Dong Yuhui's personal IP, emphasize that those beautiful copywriters are the results of the team, and bring out the IP of Dongfang Selection;
As a result, I didn't expect Dong Yuhui's fans to quit, and began to choke through old accounts with Dongfang Selection, saying that before the live broadcast in Shanxi, someone asked who wrote these copywriters, and the boss Yu Minhong said that it was written by Dong Yuhui, and now you say that it is the credit of the team, who is lying?
Unexpectedly, the official account of Dongfang Selection responded again, saying that Shanxi's copywriting was also written by the team, and the customer service did not understand the details;
Soon, scolding spread, Dong Yuhui's fans felt that Dongfang Selection was backstabbing Dong Yuhui, what do you mean by this, fighting for power and profit?When Dong Yuhui was popular, he wrote copywriting and telling stories by himself, and people didn't say anything after hundreds of articlesI'm too anxious
Dongfang Selection's official account posted a long paragraph, saying that he was already very aggrieved, and there was still a miasma in the comments, and then emphasized again that the copywriting was written by the team, Dong Yuhui only changed a few words, he just had a strong camera expression, you fans are messing around in the name of love with fan circle culture;
At this time, some fans of Dong Yuhui went to another education and training institution, and asked them in the live broadcast room of Gaotu if they could dig Dong Yuhui** over;
The founder of Gaotu said directly that Dong Yuhui is not used for digging, but for love;
Dong Yuhui's fans immediately went to the Gaotu live broadcast room to place orders frantically, trying to prove Dong Yuhui's commercial value;
Dong Yuhui himself also posted a small essay at this time, in which he admitted the importance of the team, and also said that he didn't like the fan circle culture, and temporarily took leave to return to his hometown and quit the live broadcast of the day;
The CEO of Dongfang Selection also ran out of the live broadcast, first took out his mobile phone and threw it away, and then played an official tone, saying that Dongfang Selection was not doing it right, and he should not work with emotions, but then he changed the conversation and said that Dong Yuhui was also doing something wrong, he was a little impulsive, and he should not temporarily resign on the day of the conflict, and he could not affect the live broadcast arrangement;
Immediately afterwards, the CEO talked about a large amount of meeting-style content, emphasizing the company's youthfulness and drawing a big pie, just like a tone of rhetoric for all netizens to hold a meeting;
The most important thing is that this CEO actually admitted that Dong Yuhui earned tens of millions of dollars, you know, breaking the news of salary in the workplace is one of the most inappropriate behaviors, so time was hyped up again, and fans abused more than once;
We are your consumers, your customers, and you give your customers a meeting to draw a pieMake no mistake about you".
In four days, Dongfang selected nearly 100,000 fans, Dong Yuhui changed the signature of the previous "salesman" and returned to his hometown;
And Dongfang Selection's sales have also fallen crazy in the past few days, and some people have broken the news that Dong Yuhui and this CEO are people from two camps, and they don't deal with each other, and the company is currently facing a choice between two choices;
Today, Yu Minhong, the founder of Oriental Selection, ran out to apologize, admitting that there was a problem with the company's management, and said that this matter was led by people with ulterior motives, in fact, there are not so many twists and turns in the company;
In the evening, the CEO of Dongfang Selection also came out to apologize, mainly apologizing for three points, first, he didn't drop his mobile phone, but he worked for a few days in a row and his limbs were stiff, and he was misunderstood by everyone, so he apologized;
Second, Dong Yuhui's salary should not be mentioned, which is unprofessional, apologize;
Third, I didn't reject the fan circle culture, but I just didn't want someone to affect the atmosphere of the live broadcast with a rhythm, and I apologized again if I was misunderstood by everyone;
In fact, this matter can be seen from beginning to end, what Dongfang Selection wants to do, Dong Yuhui's position in this company is too important, he doesn't say that he has supported this live broadcast room, at least a third;
But he doesn't have any important position in the company, just a delivery anchor, it doesn't matter in the eyes of the audience, but in the eyes of the company, this is a very dangerous signal, once Dong Yuhui is poached, the company will be in trouble;
So how to solve this dilemma?
There are two ways, the first is to arrange a very important management post for Dong Yuhui, and he and the company in depth, so that he can't easily cut it, but this treats the symptoms but not the root cause, if you give a high position, other companies can also give it, or even directly to the CEO, what should you do, fire the CEO?Sooner or later, there is a risk of being poached, and the current CEO will not agree to it;
The second is to cure the root cause, weaken Dong Yuhui's commercial value, and slowly transition his personal popularity to the platform of Oriental Selection, the first approach of this way is to emphasize the role of the team
Dong Yuhui is very smart, he realized the purpose of the company, so he asked for leave to go back to his hometown, he didn't want to face the company, and now everyone has torn their faces, even if they send a few apologies, it's useless;
If Dong Yuhui returns to the company, the company will continue to weaken his personal IP value, which will definitely not change, because this involves the long-term development of the company, and the lifeblood cannot be tied to one person
This can be seen from the attitude of Yu Minhong and the CEO, Yu Minhong did not show a strong willingness to retain Dong Yuhui, but just criticized and the CEO without pain, stabilized the stock price, and the CEO did not take Dong Yuhui seriously from beginning to end, and only apologized for revealing the other party's income;
This shows that the company's management has the same idea on the plan to weaken Dong Yuhui's personal IP, and there is no disagreement;
If you don't return to the company, then you will talk about it then, and now the initiative is in Dong Yuhui's hands.
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