Chengdu, December 13 (Wang Liwen) "Didn't you have to pay hundreds of yuan - hundreds of yuan before!.""Family, today's event is not awesome—awesome!.""Come, three-two-one-up link!."On the evening of December 12, in the live broadcast room of various e-commerce platforms, the anchors were in full swing to bring goods and introduce the activities of the "Double 12" shopping carnival. The "live broadcast central control" on the side uses simple words such as "upper link" and "force" to skillfully cooperate with the anchor to set off the lively atmosphere of the live broadcast room.
On the evening of December 11, in an e-commerce live broadcast base in Chengdu, Sichuan, "live broadcast central control" (left) cooperated with the anchor (right) to broadcast live, setting off the lively atmosphere of the live broadcast room. Photo by Wang Liwen This kind of question-and-answer behavior with the anchor to drive users to place orders passionately is also known as "e-commerce praise". "Live broadcast central control" has become a "true fragrance profession" in the eyes of netizens, and the discussion of "learning three sentences and earning 8,000 yuan a month" has become popular recently.
In a liquor live broadcast room in Chengdu, Sichuan, Liu Yu, who has just been in the industry for a month, quickly raised his mobile phone in front of the camera between the anchor's speeches and taught the audience how to place orders "hand in hand". "The salary is similar to that of online transmission, but the job content is not just as simple as helping the anchor talk. He introduced that the "live broadcast central control" should be responsible for cooperating with the anchor in front of the stage to set off the atmosphere, help reach the transaction, and also carry out the background system operation. Since the main users in the live broadcast room are silver-haired people, he must cooperate with the anchor to "teach shooting" in a timely manner and guide users who are not familiar with the operation process to place orders in the shortest possible time.
He Yi, who has been in the industry for 2 years and is 33 years old, is already a mature "live broadcast central control". He observed that as live streaming platforms have become more and more "involuted" in recent years, the market has become more and more demanding of their skills. "Xi speech skills and debugging equipment are only basic skills, and the core is to control the overall rhythm of live broadcast through user observation and data analysis. He Yi will record the problems before, during and after the live broadcast at any time, and review with the team immediately after the broadcast to improve the effect of the next live broadcast.
On online recruitment platforms, there are no clear requirements for gender in the position of "live broadcast central control", but the majority of "live broadcast central control" employees are men. Among the 43-member "live broadcast central control" team of a live broadcast company in Chengdu, there are only 3 women, and 32-year-old Ma Yuanyuan is one of them.
On the evening of December 11, in Chengdu, Sichuan, Ma Yuanyuan, the "live broadcast central control", was cooperating with the anchor to broadcast live. Photo by Wang Liwen "The intensity of work is not small, staying up late is the norm, and the duration of the broadcast sometimes exceeds 12 hours. Ma Yuanyuan said that there is no difference between female and male "live broadcast central control" practitioners in terms of work content and work skills, and they are all for live broadcast services. However, women are usually more careful, and they often have more ingenuity and creativity in creating the atmosphere in the live broadcast room.
In addition to enlivening the atmosphere, the "live broadcast central control" is often responsible for cooperating with the anchor to drive users to place orders. However, in the process of live broadcasting, some practitioners create an unreal sense of shopping tension through words, which may be suspected of data fraud such as inventory and sales, as well as misleading and defrauding consumers. In this regard, Liu Yuanyuan, a lawyer at Beijing V&T (Chengdu) Law Firm, pointed out that practitioners of "live broadcast central control" should abide by the principles of honest management and must not publish false or misleading information to deceive or mislead usersDo not fabricate or tamper with transactions, followers, views, inventory, sales, likes, or falsify data. "If fraud is indeed constituted, the consumer has the right to claim compensation at three times the relevant price. ”
For the development of practitioners, Yang Chenyong, who has gradually grown from the position of "live broadcast central control" in the live broadcast company to the director of operations, said frankly that the emergence of "e-commerce praise" is the embodiment of the accelerated development of e-commerce live broadcast and the detailed division of labor in the industry. Only by being familiar with the rules of the platform, having a clear understanding of the product, and cooperating with it can we become an excellent "live broadcast central control" and produce the greatest benefit to the team. (ENDS).